Social Media Executive

📌 Core Information

🔹 Job Title: Social Media Executive

🔹 Company: Ella Hotels and Resorts

🔹 Location: Marousi, Attica, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Ella Resorts’ social media strategy across various platforms
• Managing daily content publishing, scheduling, and optimization
• Collaborating with cross-functional teams to create engaging content and campaigns
• Monitoring and analyzing key performance metrics to optimize social media presence

ASSUMPTION: This role requires a high level of creativity, organization, and analytical skills. It's ideal for someone passionate about social media and luxury hospitality.

📋 Key Responsibilities

✅ Social Media Strategy & Execution: Develop and execute Ella Resorts’ social media content calendar, manage daily content publishing, and implement platform-specific strategies to drive engagement, reach, and brand storytelling.

✅ Content Creation & Management: Collaborate with the Content Manager and external creators to produce high-quality, engaging content, and ensure all content reflects Ella Resorts’ brand identity and luxury positioning.

✅ Community Management & Engagement: Monitor and actively engage with followers, respond to comments, DMs, and inquiries, and identify and engage with relevant brand advocates and industry partners.

✅ Performance Analysis & Reporting: Track and analyze key performance metrics, provide periodic reports with insights, and use available social media analytics tools to measure success and make data-driven improvements.

✅ Social Media Advertising & Paid Campaigns: Assist in creating and managing paid social media campaigns, optimize targeting, audience segmentation, and ad creatives to maximize performance and return on investment.

✅ Trend Monitoring & Innovation: Stay up to date with emerging social media trends, propose and test new content formats, campaign ideas, and storytelling approaches to keep Ella Resorts at the forefront of social media engagement.

ASSUMPTION: This role requires a proactive, creative, and data-driven approach to social media management. Strong communication and collaboration skills are essential for working with cross-functional teams.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Digital Media, or a related field.

Experience: 3-5 years of experience in social media management, digital marketing, or content creation, with at least 2 years in the hospitality, travel, or lifestyle industry.

Required Skills:

• Proven track record in managing and growing social media accounts
• Experience with social media advertising & paid campaign management
• Excellent understanding of social media algorithms, best practices, and emerging trends
• Ability to work in a fast-paced, collaborative environment and handle multiple projects simultaneously
• Strong copywriting and content creation skills
• Familiarity with social media scheduling & analytics tools
• Passion for the luxury hospitality and travel industry

Preferred Skills:

• Experience in photography, videography, and graphic design
• Basic knowledge of SEO and influencer marketing

ASSUMPTION: Candidates with a strong portfolio showcasing their social media management skills, particularly in the hospitality or travel industry, will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive remuneration package
• Career advancement in a fast-growing organization
• Continuous learning & development within a transparent & inclusive working environment
• Collaborative working environment

Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on luxury eco-chic resorts in the Mediterranean region

Company Size: 51-200 employees, offering a mid-sized company culture with opportunities for growth and collaboration

Founded: 2021, with a short but impressive history of expanding its portfolio of seaside lifestyle resorts

Company Description:

• Ella Resorts is a unique collection of luxury eco-chic resorts in the wider Mediterranean region
• Each property assimilates and is designed to highlight the unique characteristics of its host location
• The company focuses on sustainability, luxury, and exceptional guest experiences

Company Specialties:

• Luxury hospitality and resort management
• Sustainable tourism and eco-friendly practices
• Digital marketing and brand storytelling

Company Website: http://www.ellaresorts.com

ASSUMPTION: Ella Resorts is a growing company with a strong focus on luxury, sustainability, and exceptional guest experiences. This role offers an opportunity to contribute to its continued success and expansion.

📊 Role Analysis

Career Level: Intermediate, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Social Media Executive will report directly to the Content Manager and collaborate closely with various departments, including Graphic Designers, E-commerce, and PR teams

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Social Media Manager or Content Manager
• Expansion into other areas of the business, such as hotel management or operations
• Gaining valuable experience in luxury hospitality and digital marketing, which can be applied to future roles

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on creativity and innovation

Office Location(s): Marousi, Attica, Greece

Geographic Context:

• Marousi is a suburban municipality in the northern part of the Athens metropolitan area
• The area offers a mix of urban and suburban living, with easy access to both city centers and natural surroundings
• Attica is a region rich in history, culture, and stunning landscapes, providing ample opportunities for exploration and leisure

Work Schedule: Standard office hours, with the possibility of occasional evening or weekend work for specific events or campaigns

ASSUMPTION: The work environment at Ella Resorts is collaborative, creative, and focused on driving exceptional guest experiences through innovative digital marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Content Manager and/or other relevant team members
• Final interview with the Marketing Manager or another senior team member

Key Assessment Areas:

• Social media management skills and experience
• Creativity and innovation in content creation
• Analytical skills and data-driven decision-making
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Include examples of successful social media campaigns or projects you've worked on in the past
• Demonstrate your understanding of the luxury hospitality industry and Ella Resorts' brand values

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Performance Analysis, Social Media Advertising, Trend Monitoring, Luxury Hospitality, Digital Marketing, Hospitality Industry

ASSUMPTION: The application process at Ella Resorts is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, LinkedIn, TikTok
• Social media management tools: Meta Business Suite, Hootsuite, Later, Sprout Social
• Graphic design tools: Canva, Adobe Suite
• Analytics tools: Google Analytics, social media analytics platforms

ASSUMPTION: The tools and technologies required for this role are standard for the social media management industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Luxury and exceptional guest experiences
• Sustainability and eco-friendly practices
• Collaboration and innovation

Work Style:

• Creative and data-driven
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Ella Resorts' focus on luxury and exceptional guest experiences?
• How comfortable are you working in a collaborative, fast-paced environment?
• How do you approach continuous learning and adaptation in your work style?

ASSUMPTION: Ella Resorts values candidates who are passionate about luxury hospitality, sustainability, and exceptional guest experiences, and who can thrive in a collaborative, innovative work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with emerging social media trends and algorithm changes
• Balancing the need for creativity and innovation with brand consistency and guidelines
• Adapting to a fast-paced, growing company with evolving priorities and goals

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to social media management.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist in the hospitality or travel industry, but with a focus on luxury eco-chic resorts
• Unlike other social media roles, this position requires a strong understanding of luxury hospitality and sustainable tourism practices
• Career progression in this role could lead to opportunities in hotel management, marketing management, or other senior leadership positions within the company

ASSUMPTION: This role offers a unique blend of social media management, digital marketing, and luxury hospitality experience, setting it apart from similar positions in other industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new resort opening
• Creating and implementing a user-generated content strategy to engage guests and enhance brand loyalty
• Analyzing and optimizing social media performance to improve engagement and drive bookings

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Social Media Executive may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to luxury hospitality and sustainable tourism?
• How does the Social Media Executive role fit into the overall marketing strategy for Ella Resorts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ella Resorts support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific expectations and opportunities for growth in the Social Media Executive role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Prepare examples of successful social media campaigns or projects you've worked on in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.