**📌 Core Information**
🔹 **Job Title:** Social Media Executive
🔹 **Company:** Glanbia
🔹 **Location:** London, United Kingdom
🔹 **Job Type:** Hybrid (On-site/Hybrid)
🔹 **Category:** Marketing & Communications
🔹 **Date Posted:** April 24, 2025
🔹 **Experience Level:** 2-5 years
**🚀 Job Overview**
Glanbia's Social Media Executive will be the driving force behind our global sports nutrition brand's online presence. This role demands a creative powerhouse who can shape culture, build hype, and spark real connections with a diverse community of athletes, gym-goers, and everyday performance seekers.
**Key Responsibilities**
📋 **Content Creation and Curation:**
- Develop engaging, high-quality content tailored to various platforms (TikTok/Instagram), independently and in collaboration with agency partners, creators, photographers, and influencers.
- Curate and share user-generated content to celebrate our community.
- Collaborate with the Senior Art Director to create and produce high-quality graphic communications, including video editing and digital assets for web, social media, and events, while maintaining branding excellence.
- Co-create briefs to stimulate the industry-leading coach program.
📋 **Community Engagement:**
- Manage social community through active engagement of comments across social channels.
- Foster positive interactions and encourage user participation through contests, challenges, and interactive posts.
- Identify and engage with brand advocates, influencers, and potential ambassadors.
📋 **Analytics and Reporting:**
- Stay updated on industry trends, competitor activities, and social media best practices.
- Monitor, analyze, and report on social media performance using analytics tools.
- Provide insights and recommendations to optimize content and strategies.
📋 **Campaign Management:**
- Support the Community Manager & Head of Social in planning and executing social media campaigns, including product launches, promotions, and collaborations.
- Coordinate with the marketing team to ensure consistent messaging and branding across all channels.
- Support the brand team, Heads of Departments, and the Head of Performance Media to manage social media advertising efforts aimed at boosting visibility and engagement.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Communications, or a related field.
**Experience:**
- Proven experience as a Social Media Executive or similar role, preferably within the sports nutrition, fitness, or health industry.
**Required Skills:**
- Excellent copywriting skills and ability to deliver creative content.
- Experience in design (3-4+ years) and advanced skills in the Adobe Creative Suite.
- Product and lifestyle photography and video editing skills.
- Strong understanding of social media platforms, trends, and best practices.
- Creative mindset with the ability to generate fresh, engaging ideas.
- Experience with social media management tools and analytics platforms.
- Passion for sports, fitness, and nutrition is highly desirable.
- Ability to engage effectively with influencers and talents.
- Some weekend working and travel is required for events.
**🎯 Preferred Qualifications**
- Experience with social media advertising platforms (e.g., Facebook Ads, Instagram Promotions).
- Familiarity with project management tools (e.g., Asana, Trello).
- Knowledge of SEO best practices.
**💰 Compensation & Benefits**
**Salary Range:** £35,000 - £45,000 per annum (based on experience and industry standards for similar roles in London)
**Benefits:**
- Competitive salary package.
- Health & dental plan.
- Generous family leave policy.
- Staff discounts.
- Continuous learning through an on-demand learning platform.
**Working Hours:** Full-time (40 hours per week) with flexible hours and remote work options available through Glanbia's Smart Working model.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Food and Beverage Services
**Company Size:** 5,001-10,000 employees
**Founded:** 1997
**Headquarters:** Kilkenny, Ireland
**Description:** Glanbia is a global nutrition company, helping people live full, healthy lives. We are a team of scientists, innovators, tastemakers, and relationship-builders, creating better nutrition products and more sustainable ways of doing business. Our heritage is in dairy, but we've evolved to become a global nutrition leader, home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age. The future of food is personal — we continue to grow, using insight- and science-led innovation to deliver the high-quality nutrition our consumers need.
**Specialties:** Our specialties include sports nutrition, dairy ingredients, cheese, micronutrient premix solutions, milk protein isolates, specialty nutritional ingredients, consumer brands, performance nutrition, lifestyle nutrition, weight management, protein, bioactives, nutrition solutions, and flavors.
**📊 Role Analysis**
**Career Level:** Mid-level
**Reporting Structure:** Reports directly to the Head of Social Media.
**Work Arrangement:** Hybrid (2-3 days on-site, remainder remote)
**Growth Opportunities:**
- Potential to grow into a senior role within the social media team or explore opportunities in other marketing disciplines.
- Opportunities to work on global campaigns and collaborate with international teams.
**🌍 Location & Work Environment**
**Office Type:** Hybrid (on-site and remote work arrangements)
**Office Location:** London, United Kingdom
**Geographic Context:**
- London is a vibrant, multicultural city with a thriving sports and fitness scene.
- The office is located in a central, easily accessible area with excellent transport links.
- The city offers a wide range of cultural, recreational, and professional development opportunities.
**Work Schedule:**
- Standard office hours are Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work.
- Some weekend working and travel may be required for events and campaigns.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager and a team member.
4. Final interview with the Head of Social Media and a senior team member.
**Key Assessment Areas:**
- Cultural fit and alignment with Glanbia's values.
- Creative thinking and problem-solving skills.
- Knowledge of social media platforms, trends, and best practices.
- Ability to manage multiple projects and prioritize tasks.
- Communication and interpersonal skills.
**Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the sports nutrition industry and Glanbia's brand.
- Prepare examples of your previous social media campaigns, content, and analytics.
- Practice your presentation skills, as you may be asked to present your ideas during the interview.
**ATS Keywords:** Social Media Management, Content Creation, Community Engagement, Analytics, Campaign Management, Copywriting, Adobe Creative Suite, Photography, Video Editing, Trend Analysis, Influencer Engagement, Creative Thinking, Social Media Tools, Sports Nutrition, Fitness, Nutrition.
**🛠️ Tools & Technologies**
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- Analytics tools (Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Project management tools (Asana, Trello)
- Collaboration tools (Microsoft Teams, Slack)
**👔 Cultural Fit Considerations**
**Company Values:**
- We are passionate about nutrition and helping people live healthier lives.
- We are innovative and always looking for new ways to improve.
- We are collaborative and believe in the power of teamwork.
- We are accountable and take ownership of our responsibilities.
- We are inclusive and respect the unique perspectives and backgrounds of our team members.
**Work Style:**
- We are dynamic and fast-paced, with a focus on delivering results.
- We are data-driven and use insights to inform our decisions.
- We are open to feedback and continuously seek to improve.
- We are supportive and foster a positive work environment.
**Self-Assessment Questions:**
1. How do you align with Glanbia's value of being passionate about nutrition and helping people live healthier lives?
2. Describe a time when you had to innovate to overcome a challenge in a social media campaign.
3. How do you handle feedback and use it to improve your work?
**🛑 Potential Challenges**
1. **Industry-specific challenges:** Keeping up with the fast-paced nature of social media trends and algorithms.
2. **Company-specific challenges:** Balancing the needs of a global brand with regional market preferences.
3. **Work arrangement-specific challenges:** Managing time effectively between on-site and remote work.
4. **Location-specific challenges:** Navigating the competitive London job market and cost of living.
**📈 Similar Roles Comparison**
1. **Role differences:** Unlike traditional marketing roles, this position requires a strong focus on creative content generation and community engagement.
2. **Industry-specific context:** The sports nutrition industry is competitive and fast-paced, with a strong emphasis on innovation and trends.
3. **Career path comparison:** This role can serve as a stepping stone to senior marketing positions within the company or provide valuable experience for a transition into a related field, such as brand management or public relations.
**📝 Sample Projects**
1. **Campaign planning and execution:** Develop and execute a social media campaign for a new product launch, including content creation, influencer partnerships, and paid advertising.
2. **Community engagement:** Create and implement a strategy to increase user-generated content and brand advocacy among followers.
3. **Analytics and reporting:** Conduct a comprehensive analysis of social media performance and provide data-driven recommendations to optimize content and strategy.
**💡 Key Questions to Ask During Interview**
1. What are the biggest challenges facing the social media team currently, and how can this role help address them?
2. How does this role fit into the broader marketing strategy for the brand?
3. What opportunities are there for professional development and growth within the team or the wider marketing department?
4. How does the company support work-life balance for its employees, particularly those in hybrid or remote roles?
5. Can you describe a typical day or week in this role, and how would my responsibilities evolve over time?
**📝 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare examples of your previous social media campaigns, content, and analytics to showcase during the interview process.
4. Practice your presentation skills, as you may be asked to present your ideas during the interview.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ **Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
