Social Media Executive - Toys

📌 Core Information

🔹 Job Title: Social Media Executive - Toys

🔹 Company: ZURU

🔹 Location: Auckland, New Zealand

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, short-form content for social media platforms
• Developing and executing content strategies that align with marketing objectives
• Optimizing content for engagement and reach to increase followers and improve platform performance
• Ensuring brand alignment and consistency across all social media channels
• Collaborating with global brand teams and content brokers to create high-volume content

ASSUMPTION: This role requires a strong understanding of the toy industry and a passion for creating engaging content that resonates with audiences, particularly children and families.

📋 Key Responsibilities

✅ Develop and produce creative content for social media channels, including Facebook, Instagram, and TikTok, ensuring alignment with brand voice and resonating with target audience on each platform

✅ Ideate and create organic and paid TikTok content, exploring trends, hooks, and new opportunities to drive results

✅ Conduct sweeps for user-generated content (UGC), requesting usage rights as needed, and leverage the Influencer Team for content to repost and use in campaigns

✅ Work with content brokers to meet high-volume content needs, always working within brand guidelines and seeking approvals from key licensing partners

✅ Repurpose and continuously test successful content across other social channels

✅ Work closely with the marketing team to develop and execute social media content plans that align with marketing objectives and target audience needs

✅ Research and stay up-to-date with social media trends and competitor content to ensure our content remains relevant and competitive on each platform

✅ Optimize social media content for engagement and reach to increase followers and improve platform performance

✅ Monitor and analyze content performance on each platform using analytics tools to identify trends and opportunities for improvement

✅ Ensure all social media content is consistent with our brand voice, style, and guidelines

✅ Collaborate with the design team to create visually appealing and cohesive content that reflects our brand identity on each platform

ASSUMPTION: The role may require occasional weekend or evening work to ensure timely delivery of content for campaigns or special events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience or a standout portfolio as a social media influencer in collectibles, toys, unboxing, or similar spaces

Required Skills:

• Proven experience or a standout portfolio as a social media influencer in collectibles, toys, unboxing, or similar spaces
• Hands-on know-how with social media management tools and a solid grasp of best practices
• Great writing, editing, and proofreading skills that bring stories to life
• Strong filming and editing skills that create engaging and standout content
• Always ahead of the curve, you live and breathe social media trends—and love it!

Preferred Skills:

• Experience working with global brand teams and content brokers
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite (Photoshop, Premiere Pro) and familiarity with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Auckland, New Zealand, with 2-5 years of experience, the estimated salary range is NZD 60,000 - 80,000 per annum.

Benefits:

• Culture for Growth
• Health & Well Being Benefits
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration

Working Hours: Full-time, 40 hours per week, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: ZURU operates in the manufacturing industry, specializing in the design, manufacture, and marketing of innovative toys and consumer products. The company is known for its agility, creativity, and new-age manufacturing techniques.

Company Size: ZURU is a mid-sized company with over 1,000 employees globally, providing a supportive and collaborative work environment that encourages growth and innovation.

Founded: ZURU was founded in 2002 and has since grown to become one of the fastest-growing toy companies in the world, distributing to most major retailers in over 120 countries.

Company Description:

• ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer products
• Inspired by kids and imaginative play, ZURU is known for its agility, creativity, and new-age manufacturing techniques
• The company supports various community initiatives, including Captivating International, local China orphanages, and student development programs in Asia and New Zealand

Company Specialties:

• TOYS
• INNOVATION
• IMAGINATION
• and CREATIVITY

Company Website: http://www.zuru.com

ASSUMPTION: ZURU's commitment to innovation and creativity makes it an exciting place to work, particularly for candidates interested in the toy industry and imaginative play.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in social media, marketing, or a related field, looking to grow their career in a dynamic and innovative company.

Reporting Structure: The Social Media Executive will report directly to the Global Brand Manager and collaborate with various teams, including marketing, design, and licensing.

Work Arrangement: This is an on-site role based in Auckland, New Zealand, with occasional remote work possible for specific tasks or projects.

Growth Opportunities:

• As ZURU continues to grow and expand, there may be opportunities for the Social Media Executive to take on additional responsibilities or move into a management role
• The company encourages internal promotions and provides training and development opportunities to support career growth
• ZURU's global presence offers opportunities for international travel and relocation

ASSUMPTION: The Social Media Executive role is well-suited for candidates who are passionate about the toy industry, creative, and eager to grow their career in a fast-paced and innovative environment.

🌍 Location & Work Environment

Office Type: ZURU's office in Auckland, New Zealand, is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 12 Madden Street, Grafton, Auckland 1023, New Zealand

Geographic Context:

• Auckland is New Zealand's largest city, known for its vibrant culture, beautiful landscapes, and diverse communities
• The city offers a high quality of life, with excellent education, healthcare, and recreational facilities
• Auckland's central business district is easily accessible by public transportation, making it an ideal location for commuters

Work Schedule: The Social Media Executive will work a standard full-time schedule, with occasional overtime as needed to meet project deadlines or support special events.

ASSUMPTION: While the role is based in Auckland, New Zealand, ZURU's global presence and remote work opportunities may provide flexibility for candidates who prefer a hybrid or remote work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-person or virtual interview with the Global Brand Manager and a member of the marketing team
• Final interview with the Head of Marketing or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Candidates' understanding of the toy industry and ZURU's brand
• Creativity and storytelling abilities
• Social media expertise and knowledge of trends
• Collaboration and communication skills
• Alignment with ZURU's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your social media content and campaigns
• Prepare examples of how you've used data and analytics to inform content strategy and improve performance
• Research ZURU's brand and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Social Media, Marketing, Content Creation, TikTok, Instagram, Facebook, Brand Management, Toy Industry, User-Generated Content, Influencer Marketing, Analytics, Storytelling

ASSUMPTION: ZURU's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
• Graphic design software (e.g., Adobe Photoshop, Canva, PicMonkey)
• Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and familiarity with social media analytics tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Collaboration
• Integrity
• Accountability

Work Style:

• Creative and imaginative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with social media trends and ensure your content remains relevant and competitive?
• Can you provide an example of a successful social media campaign you've created or contributed to, and what made it successful?
• How do you approach working with global brand teams and content brokers to create high-volume content that meets brand guidelines and licensing partner approvals?

ASSUMPTION: ZURU's company culture values innovation, creativity, collaboration, and a strong work ethic, making it an ideal fit for candidates who thrive in dynamic and fast-paced environments.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Keeping up with the fast-paced and ever-changing social media landscape
• Collaborating with global brand teams and content brokers to meet high-volume content needs
• Ensuring brand consistency and alignment across all social media channels

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, particularly for candidates who are passionate about the toy industry and social media.

📈 Similar Roles Comparison

• Social Media Manager - Toys
• Responsible for developing and executing social media strategies across multiple platforms
• Requires more strategic planning and less hands-on content creation
• May have supervisory responsibilities
• Social Media Coordinator - Toys
• Focuses on day-to-day content creation and scheduling
• Requires less strategic planning and more tactical execution
• May not have supervisory responsibilities
• Content Creator - Toys
• Focuses solely on creating engaging and on-brand content for social media channels
• Requires strong creative and storytelling skills
• May not have strategic planning or supervisory responsibilities

ASSUMPTION: The Social Media Executive role is well-suited for candidates with 2-5 years of experience in social media, marketing, or a related field, looking to grow their career in a dynamic and innovative company.

📝 Sample Projects

• Creating a TikTok campaign to launch a new toy line, featuring user-generated content and influencer partnerships
• Developing a social media content calendar for a global brand, tailored to various markets and platforms
• Analyzing social media performance data to identify trends and optimize content strategy

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Social Media Executive role at ZURU.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for ZURU's toy brands?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does ZURU support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your social media content and campaigns
• Research ZURU's brand and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.