Social Media Expert

📌 Core Information

🔹 Job Title: Social Media Expert

🔹 Company: Jobs for Humanity

🔹 Location: Beirut, Lebanon

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the online presence and digital advertising campaigns for luxury fashion products
• Content creation, social media management, and maintaining the brand's visual identity
• Collaborating with cross-functional teams to drive brand awareness and sales
• Staying updated with fashion trends and luxury consumer behavior

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and understanding of the luxury fashion market to effectively drive brand engagement and sales through digital channels.

📋 Key Responsibilities

✅ Digital Advertising: Create engaging visuals and compelling ad copy for Meta (Facebook/Instagram), Google, and Snapchat tailored for the luxury fashion segment

✅ Social Media Management & Content Creation: Plan, schedule, and execute content across Instagram, Facebook, Snapchat, and YouTube, while maintaining the brand's visual identity and tone of voice

✅ Graphic Design: Create high-quality digital assets for social media, website banners, newsletters, and ad campaigns, as well as edit product photography and campaign visuals to match luxury brand standards

ASSUMPTION: This role requires a strong understanding of luxury fashion aesthetics and trends, as well as proficiency in graphic design tools to create visually appealing content that resonates with the target audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field

Experience: 5+ years of experience in social media management, digital ads, or graphic design within the fashion or luxury industry

Required Skills:

• Proficient in graphic design tools (Adobe Creative Suite, Canva, etc.)
• Experience creating content for paid campaigns across Meta, Google, Pinterest, and Snapchat
• Strong portfolio showcasing luxury fashion content (eveningwear, bags, etc.)
• Familiarity with fashion eCommerce platforms (Shopify preferred)
• Knowledge of fashion trends and luxury consumer behavior

Preferred Skills:

• Experience with luxury fashion brands
• Fluency in Arabic and/or French

ASSUMPTION: While not explicitly stated, having experience with luxury fashion brands and/or fluency in local languages could be beneficial for this role, given the company's focus on the luxury fashion space and its location in Lebanon.

💰 Compensation & Benefits

Salary Range: Industry standards for a Social Media Expert with 5-10 years of experience in the luxury fashion industry in Beirut, Lebanon, range from $3,000 to $5,000 USD per month. However, the provided job listing does not specify the salary range.

Benefits:

• Confidentiality according to EEO guidelines

Working Hours: Full-time, with standard office hours

ASSUMPTION: Although the salary range is not provided, it is estimated based on industry standards for the role, experience level, and location. Additional benefits may be offered by the company, but they are not specified in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, focusing on connecting historically underrepresented talent to welcoming employers

Company Size: 11-50 employees, which means applicants can expect a mid-sized organization with a relatively flat structure, offering opportunities for growth and impact

Founded: 2020, with a mission to pave the way to a fairer future for all by making inclusive hiring seamless, scalable, and sustainable

Company Description:

• Jobs for Humanity combines cutting-edge recruiting technology and expert D&I consultation to facilitate inclusive hiring
• The organization connects underrepresented talent to welcoming employers across the globe
• They offer volunteering and partnership opportunities for those interested in supporting their mission

Company Specialties:

• Job hunting and diversity
• Coaching and training
• Events and employer branding

Company Website: www.jobsforhumanity.com

ASSUMPTION: As a non-profit organization, Jobs for Humanity may have limited resources compared to larger corporations, but it offers a unique opportunity to work in a mission-driven environment and make a significant impact on diversity and inclusion in the hiring process.

📊 Role Analysis

Career Level: Mid-level to senior, given the 5+ years of experience required for the role

Reporting Structure: This role may report directly to the Marketing or Communications Director, or potentially to the CEO, depending on the organization's structure

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements, depending on the company's policies and the candidate's negotiation skills

Growth Opportunities:

• Expanding the company's reach and impact in the luxury fashion industry
• Developing and leading a team of marketing and communications professionals
• Gaining experience in non-profit management and strategic partnerships

ASSUMPTION: As a mid-sized non-profit organization, Jobs for Humanity may offer growth opportunities for the right candidate, but career progression may be slower compared to larger corporations.

🌍 Location & Work Environment

Office Type: The company has offices in New York, US, and Melbourne, Victoria, AU, with the specific role being based in Beirut, Lebanon

Office Location(s): Zalka, Lebanon

Geographic Context:

• Beirut is the capital and largest city of Lebanon, with a vibrant cultural scene and a growing fashion industry
• The cost of living in Beirut is generally lower compared to major fashion hubs like New York or Paris
• Lebanon has a Mediterranean climate, with hot, dry summers and mild, wet winters

Work Schedule: Full-time, with standard office hours, potentially including some flexibility for remote work

ASSUMPTION: Working in Beirut may offer a unique cultural experience and a lower cost of living compared to major fashion capitals, but it may also come with challenges related to political instability and economic conditions in the region.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager or a panel of interviewers
• Background check and reference checks

Key Assessment Areas:

• Creativity and strategic thinking in digital marketing and advertising
• Graphic design skills and proficiency in relevant tools
• Understanding of luxury fashion trends and consumer behavior
• Adaptability and cultural sensitivity, given the company's global focus

Application Tips:

• Tailor your resume and cover letter to highlight your experience in luxury fashion and digital marketing
• Include a portfolio showcasing your graphic design skills and luxury fashion content
• Prepare examples of successful social media campaigns or ad creations for the interview
• Research the company and its mission to demonstrate your alignment with their values

ATS Keywords: Social Media Management, Digital Advertising, Graphic Design, Content Creation, Photo Editing, Fashion Marketing, Luxury Fashion Trends, Creative Thinking, Visual Identity, Digital Assets, E-Commerce Platforms, Adobe Creative Suite, Canva, Paid Campaigns, Product Photography, Short-form Videos, Luxury Consumer Behavior

ASSUMPTION: As a non-profit organization, Jobs for Humanity may have a more streamlined interview process compared to larger corporations, but they may also place a strong emphasis on cultural fit and alignment with their mission.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva
• Social media platforms (Instagram, Facebook, Snapchat, YouTube)
• E-commerce platforms (Shopify)
• Advertising platforms (Meta Ads Manager, Google Ads)

ASSUMPTION: The required tools and technologies for this role are primarily graphic design and social media management platforms, with a focus on Adobe Creative Suite and Canva for graphic design tasks.

👔 Cultural Fit Considerations

Company Values:

• Inclusive hiring and diversity
• Expertise and innovation in recruitment technology
• Collaboration and partnership with employers

Work Style:

• Creative and strategic thinking in digital marketing and advertising
• Adaptability and cultural sensitivity in a global context
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you approach creating engaging content for luxury fashion brands on social media?
• Can you provide an example of a successful digital advertising campaign you've created for a luxury fashion product?
• How do you stay updated with fashion trends and luxury consumer behavior in a rapidly changing market?

ASSUMPTION: As a non-profit organization focused on diversity and inclusion, Jobs for Humanity may place a strong emphasis on cultural fit and alignment with their mission and values during the interview process.

⚠️ Potential Challenges

• Working in a non-profit organization may come with limited resources and budget constraints compared to corporate roles
• The luxury fashion industry can be highly competitive and fast-paced, requiring constant adaptation and innovation
• Lebanon's political instability and economic conditions may present challenges for expatriates or those new to the region
• The company's global focus may require flexibility and adaptability in working with diverse teams and stakeholders

ASSUMPTION: While Jobs for Humanity offers a unique opportunity to work in a mission-driven environment, applicants should be aware of the potential challenges related to working in a non-profit organization and the specific context of Lebanon.

📈 Similar Roles Comparison

• Compared to other Social Media Expert roles, this position offers the opportunity to work in the luxury fashion industry and gain experience in a non-profit organization
• Luxury fashion brands may have larger marketing budgets and more resources compared to non-profit organizations, but they may also be more competitive and fast-paced
• This role may offer opportunities for career growth and impact in a mid-sized non-profit organization, with the potential to develop and lead marketing and communications teams

ASSUMPTION: Applicants should consider the unique aspects of working in a non-profit organization focused on diversity and inclusion, as well as the specific context of the luxury fashion industry and Lebanon, when comparing this role to similar positions.

📝 Sample Projects

• Creating a social media campaign for a new luxury fashion collection launch, including visuals, ad copy, and scheduling
• Designing a series of Instagram Stories and Reels showcasing eveningwear and bags, with a consistent brand aesthetic and tone of voice
• Editing product photography and campaign visuals to match luxury brand standards and optimize them for social media platforms

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role, focusing on graphic design, social media management, and digital advertising for luxury fashion products.

❓ Key Questions to Ask During Interview

• How does Jobs for Humanity approach inclusive hiring and diversity in the luxury fashion industry?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company support the professional development and growth of its employees?
• What are the opportunities for collaboration and partnership with other teams and stakeholders within the organization?
• How does Jobs for Humanity ensure the confidentiality and protection of underrepresented talent during the hiring process?

ASSUMPTION: These interview questions are designed to help applicants better understand the company's mission, values, and culture, as well as the specific expectations and opportunities for growth in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in luxury fashion and digital marketing
• Prepare a portfolio showcasing your graphic design skills and luxury fashion content
• Prepare examples of successful social media campaigns or ad creations for the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.