📌 Core Information
🔹 Job Title: Social Media Expert
🔹 Company: Nestlé Business Services Worldwide SA
🔹 Location: Linda-a-Velha, Portugal
🔹 Job Type: Full-time / Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Accelerating the development and adoption of Nestlé's social media and influence best practices
- Leading capability building through trainings and communities
- Ensuring consistency with social media management and influencer tools
- Collaborating with global and local digital marketing teams
- Working closely with IT teams and suppliers to drive platform adoption and development
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams and regions.
📋 Key Responsibilities
✅ Leads the Social Media Guidance, ensuring continuous relevancy with platforms and landscape evolution
✅ Leads continuous capability building across Business Units, Zones, and Markets through trainings and communities
✅ Ensures consistency with Sprinklr capabilities and integration with Content Studios' ways of working
✅ Leads the Influencer Marketing Framework, ensuring continuous refresh and relevancy
✅ Ensures Creative and Creator Best Practices with global Platform Partners are built on recent research and learnings
✅ Collaborates closely with Platform Partners to drive awareness and build capabilities
✅ Functional Ownership of Sprinklr and CreatorIQ, working closely with IT teams and suppliers to drive adoption, platform development, and identify, pilot, and scale new modules and features
ASSUMPION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: More than 5 years in digital marketing/eBusiness, with a proven track record of delivering top and bottom-line business results
Required Skills:
- Proven expertise in digital marketing and brand marketing
- Strong knowledge of social media platforms and influencer marketing
- Excellent communication and presentation skills
- Strong project management and stakeholder management skills
- Fluency in English
Preferred Skills:
- Knowledge of Nestlé Content Studio Operations
- Basic knowledge in content production
- Experience working with Sprinklr and CreatorIQ platforms
ASSUMPTION: Candidates should have a strong understanding of the FMCG industry and experience working with big brands.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications, with an estimated industry average of €52,500)
Benefits:
- Development of expertise in Nestlé's Shared Services Business
- Immersion in a culturally diverse team
- Local and International Exposure
- Flexible working environment
- Engagement and wellbeing activities
- Competitive salary and annual bonus
- Meal Allowance Card
- Flex Benefits
- Discounts in several partners
- Free coffee at the office
- Special discounts for employees
- Company equipment according to professional needs
- Medical Support available at the Office
- E-learning courses and training program
- Career progression and possibilities for International Career
Working Hours: Full-time (40 hours/week) with hybrid flexibility (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global, with a significant presence in Portugal)
Founded: 1866 (with operations in Portugal since the 1920s)
Company Description:
- Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- With headquarters in Vevey, Switzerland, Nestlé has factories or operations in almost every country in the world and employs around 273,000 people.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé offers a diverse range of products and services, providing extensive opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into management or specialist roles
Reporting Structure: Reports directly to the Global Social Media Manager or a relevant regional manager
Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working remotely)
Growth Opportunities:
- Progression into management or specialist roles within the global social media team
- Expansion into other areas of digital marketing or eBusiness
- International assignments or relocation opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within Nestlé's global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work arrangement
Office Location(s): Linda-a-Velha, Portugal (with potential for occasional travel to other Nestlé offices or client sites)
Geographic Context:
- Linda-a-Velha is a suburban area of Lisbon, Portugal, with a mix of residential and commercial properties
- The area is well-connected by public transportation, with easy access to the city center and other major hubs
- Lisbon offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final on-site or virtual interview with the hiring manager and relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and presentation skills
- Project management and stakeholder management skills
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your previous work, showcasing your digital marketing expertise
- Research Nestlé's products, services, and competitors to demonstrate your industry knowledge
- Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role
ATS Keywords: Digital Marketing, Social Media, Influencer Marketing, Project Management, Stakeholder Management, Nestlé, FMCG, Brand Marketing, Content Production
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on assessing the candidate's technical skills, cultural fit, and alignment with Nestlé's values.
🛠️ Tools & Technologies
- Sprinklr
- CreatorIQ
- Social media platforms (Facebook, Instagram, TikTok, etc.)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with Sprinklr and CreatorIQ platforms, as well as relevant social media management tools, is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering business outcomes
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you demonstrate respect for others in your daily work?
- Can you provide an example of a time when you had to adapt to significant change, and how did you approach it?
- How do you ensure that your work aligns with the company's long-term vision and goals?
ASSUMPTION: Nestlé values a diverse and inclusive work environment, with a strong emphasis on respect, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced evolution of social media platforms and trends
- Balancing strategic planning with day-to-day tactical execution
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a results-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Manager, but with a stronger focus on strategic guidance, capability building, and cross-functional collaboration
- In comparison to other digital marketing roles, this position requires a broader range of skills and a deeper understanding of the FMCG industry
- Career progression in this role may lead to management or specialist positions within Nestlé's global social media team or other areas of digital marketing
ASSUMPTION: This role offers a unique blend of strategic, tactical, and cross-functional responsibilities, making it an attractive opportunity for experienced digital marketing professionals looking to expand their skillset and advance their career.
📝 Sample Projects
- Developing and implementing a global social media strategy for a major Nestlé brand, in collaboration with regional teams and global platform partners
- Launching an influencer marketing campaign targeting key consumer segments, with measurable business outcomes
- Conducting a comprehensive audit of Nestlé's social media presence and providing data-driven recommendations for improvement
ASSUMPTION: These projects demonstrate the strategic, cross-functional, and data-driven nature of the Social Media Expert role within Nestlé's organization.
❓ Key Questions to Ask During Interview
- Can you describe the most significant social media trends affecting the FMCG industry, and how Nestlé is responding to them?
- How does this role collaborate with other teams and departments within Nestlé's global organization?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Nestlé support the professional development and growth of its employees, particularly in the area of digital marketing and eBusiness?
- What are the biggest challenges facing the social media team in the next 1-2 years, and how can this role help address them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to contributing to Nestlé's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your previous work, showcasing your digital marketing expertise
- Research Nestlé's products, services, and competitors to demonstrate your industry knowledge
- Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
