Social Media Graphic Designer

📌 Core Information

🔹 Job Title: Social Media Graphic Designer

🔹 Company: Spiralyze

🔹 Location: Remote Bulgaria (Sofia)

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: 2025-06-12

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Sofia, Bulgaria)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging visual content for social media platforms, with a focus on LinkedIn
• Transforming data-heavy topics into visually compelling content
• Collaborating with marketing and content teams to conceptualize new ideas
• Staying up-to-date with current design trends and platform-specific best practices
• Maintaining brand consistency across all content

ASSUMPTION: This role requires a strong understanding of current LinkedIn graphic design trends and the ability to transform data-heavy topics into visually compelling content. A successful candidate will have experience in graphic design and a keen eye for design and social media art trends.

📋 Key Responsibilities

✅ Graphic Design: Create infographics, ebooks, diagrams, etc. Edit and composit photos. Create a high-quality final product.

✅ Creative Direction: Collaborate with the marketing and content teams to conceptualize new ideas and formats that highlight A/B testing and CRO insights.

✅ Trendspotting: Stay up-to-date on the latest styles, platform-specific trends, and best practices to keep our content fresh and engaging.

✅ Brand Consistency: Apply brand guidelines (colors, typography, tone) to maintain a consistent look and feel across all content.

✅ Visual Storytelling: Bring data-focused topics to life and maintain viewer interest.

✅ Process Improvement: Proactively suggest new tools, workflows, and processes that can streamline production and improve the overall quality of our video output.

ASSUMPTION: The role involves a mix of creative and technical tasks, requiring a strong understanding of graphic design software and a creative mindset to develop fresh, engaging content that captures viewers’ attention.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of graphic design, ideally with some exposure to marketing, tech, or SaaS industries.

Required Skills:

• Expert in graphic design software (e.g., Figma, Photoshop, Illustrator, etc.)
• Basic understanding or strong interest in digital marketing concepts, particularly A/B testing and CRO
• Strong written communication skills to collaborate with US team

Preferred Skills:

• Keen eye for design and social media art trends, with a willingness to experiment and innovate

ASSUMPTION: The ideal candidate will have a proven track record in graphic design, with a portfolio showcasing their ability to create visually compelling content for social media platforms.

💰 Compensation & Benefits

Salary Range: 1,000 - 1,500 USD per month

Benefits:

• Cutting-edge work. Learn from market leaders. See your designs come to life on popular websites that your friends and family use
• Flexible working hours. Overlap with US Eastern Standard - Time for 4-5 hours; the rest of the day planning is yours.
• Promotion opportunities. Grow, share knowledge, and advance within the company.
• Technology allowance. Get the tools you need.
• Education. Access company-sponsored courses and training.
• Paid leave. Enjoy 20 days of all-purpose vacation leaves plus holidays.

Working Hours: 40 hours per week, with a requirement to overlap 2 hours with US time (usually 8 to 10 EST)

ASSUMPTION: The salary range is competitive for the Bulgarian market and reflects the level of experience and skills required for this role. The benefits package is designed to attract and retain top talent in the graphic design field.

📌 Applicant Insights

🔍 Company Context

Industry: Spiralyze is a technology company specializing in A/B testing and conversion rate optimization (CRO) for SaaS products. They help businesses make data-driven decisions to improve user experience and drive growth.

Company Size: Spiralyze is a mid-sized company, with a team of around 50-249 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's success.

Founded: Spiralyze was founded in 2015, with a mission to help businesses unlock the full potential of their SaaS products through data-driven optimizations.

Company Description:

• Spiralyze is a remote-first company, with team members working from various locations around the world
• Their culture values innovation, collaboration, and continuous learning
• They prioritize work-life balance and offer flexible working hours to their employees

Company Specialties:

• A/B testing
• Conversion rate optimization (CRO)
• SaaS product optimization
• Data-driven decision making

Company Website: https://spiralyze.com/

ASSUMPTION: Spiralyze's focus on data-driven optimizations and continuous learning creates an environment where employees can grow both personally and professionally. Their remote-first culture allows for a diverse and inclusive work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career graphic designers looking to expand their skills and gain experience in the tech industry. It also offers opportunities for growth and advancement within the company.

Reporting Structure: The Social Media Graphic Designer will report directly to the Marketing Manager and collaborate closely with the Content and Product teams.

Work Arrangement: This is a remote role, with a requirement to overlap 2 hours with US time (usually 8 to 10 EST) for collaboration and communication with the US-based team.

Growth Opportunities:

• Learning and developing skills in digital marketing, A/B testing, and CRO
• Gaining experience working with a global team in a remote-first environment
• Potential opportunities for advancement within the Marketing or Design teams

ASSUMPTION: This role offers a unique opportunity for graphic designers to gain experience in the tech industry and work on high-impact projects that drive business growth.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work only)

Geographic Context:

• Sofia, Bulgaria is the capital and largest city in Bulgaria, with a population of over 1.2 million people
• The city is known for its vibrant culture, historic architecture, and affordable cost of living
• Bulgaria is a member of the European Union and uses the Bulgarian lev as its currency

Work Schedule: Flexible working hours, with a requirement to overlap 2 hours with US time (usually 8 to 10 EST) for collaboration and communication with the US-based team.

ASSUMPTION: Working remotely from Sofia, Bulgaria, offers a unique blend of European culture and affordability, making it an attractive location for digital nomads and remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Design challenge or test project
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Portfolio and design skills
• Understanding of digital marketing and A/B testing concepts
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight your graphic design skills and any relevant experience in marketing or tech
• Prepare examples of your work that demonstrate your ability to create visually compelling content for social media platforms
• Showcase your understanding of digital marketing and A/B testing concepts in your cover letter or interview

ATS Keywords: Graphic Design, Social Media, LinkedIn, A/B Testing, CRO, Marketing, Brand Consistency, Visual Storytelling, Process Improvement, Figma, Photoshop, Illustrator

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, understanding of digital marketing, and cultural fit with the company. Applicants should be prepared to showcase their portfolio and discuss their design process and approach to visual storytelling.

🛠️ Tools & Technologies

• Figma
• Photoshop
• Illustrator
• Social media platforms (LinkedIn, Twitter/X, Instagram, etc.)

ASSUMPTION: The required tools and technologies for this role are standard in the graphic design industry and can be easily learned by candidates with a strong foundation in graphic design principles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Work-Life Balance

Work Style:

• Remote and flexible work environment
• Data-driven decision making
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with a global team and collaborating across time zones?
• Do you have a strong understanding of digital marketing concepts and a willingness to learn more?

ASSUMPTION: Spiralyze values candidates who are self-motivated, adaptable, and able to thrive in a remote work environment. They also prioritize candidates who are passionate about learning and continuous growth.

⚠️ Potential Challenges

• Working with a global team and coordinating across time zones
• Keeping up with the latest design trends and platform-specific best practices
• Maintaining brand consistency across all content while still creating engaging and innovative designs
• Balancing creative and technical tasks, requiring a strong understanding of graphic design software and a creative mindset

ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and a willingness to learn and adapt in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional graphic design roles, this position focuses specifically on social media content creation for a tech company, requiring a strong understanding of digital marketing concepts
• This role offers the opportunity to work with a global team and gain experience in the tech industry, which may not be available in more traditional graphic design positions
• Career progression in this role could lead to opportunities in digital marketing, product design, or management within the company

ASSUMPTION: This role offers unique opportunities and challenges that set it apart from more traditional graphic design positions, making it an attractive option for candidates looking to gain experience in the tech industry and work on high-impact projects.

📝 Sample Projects

• Creating a series of infographics that illustrate the benefits of A/B testing for SaaS products
• Designing an ebook that outlines best practices for conversion rate optimization
• Developing a set of templates for social media posts that can be easily updated with new content

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required in this role, from data visualization and content creation to template design and brand consistency.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for creating social media content at Spiralyze?
• How does the Marketing team collaborate with the Content and Product teams to develop new ideas and formats for social media content?
• What opportunities are there for professional growth and development within the Marketing or Design teams?
• How does Spiralyze support work-life balance for its remote employees?
• Can you provide examples of how Spiralyze's company values have been demonstrated in the past?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, helping candidates make an informed decision about whether this role is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://spiralyze.pinpointhq.com/en/postings/8d98ec3c-8bab-4a05-bf0b-709274109871
• Tailor your resume and portfolio to highlight your graphic design skills and any relevant experience in marketing or tech
• Prepare examples of your work that demonstrate your ability to create visually compelling content for social media platforms
• Showcase your understanding of digital marketing and A/B testing concepts in your cover letter or interview
• Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.