Social Media & Influence apprentice for Sofitel, MGallery & Emblems (H/F/X)

📌 Core Information

🔹 Job Title: Social Media & Influence Apprentice for Sofitel, MGallery & Emblems (H/F/X)

🔹 Company: AccorCorpo

🔹 Location: Issy-les-Moulineaux, Île-de-France, France

🔹 Job Type: Full-time, Apprenticeship

🔹 Category: Marketing & Communications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (remote working from home, hotels, and coworking spaces possible)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Director in executing social media and influence strategies
• Creating roadmaps and content calendars for social media campaigns
• Collaborating with internal teams and agencies to produce high-quality content
• Managing relationships with influencers and agencies
• Tracking and measuring the performance of initiatives using analytics tools

ASSUMPTION: This role requires a strong interest in social media management and a solid understanding of the main social media platforms. It also demands excellent written communication skills and a meticulous attention to detail.

📋 Key Responsibilities

✅ Create roadmaps and content calendars for social media and influence campaigns, setting specific objectives, KPIs, and ROI reporting for brand-related initiatives

✅ Support the team in content creation with a strong point of view and deep knowledge of the brand, using innovative approaches to format, structure, and presentation to grow brand presence and engagement on social media

✅ Collaborate with internal teams, agencies, and freelancers to produce compelling and high-quality content specific to the brand

✅ Help set up and roll out the Social Media Analytics tool by defining dashboards and reporting

✅ Identify and collaborate with relevant influencers and partnerships to amplify brand visibility, engagement, and impact across social media channels

✅ Collaborate closely with the Brand Marketing team to ensure consistent and cohesive execution of social media and influence initiatives, reflecting the brand's identity and voice

✅ Implement efficient workflows and approval processes for social media activations and influence campaigns, develop template toolkits, guidelines, and best practices for hotels

✅ Stay up-to-date with emerging and innovative trends, user behaviors, and platform updates relevant to the brand

✅ Track and measure the performance of brand-specific social media and influence initiatives, utilising analytics and reporting tools to assess effectiveness and make data-driven recommendations for optimization

✅ Manage relationships with agencies to ensure deliverables meet brand standards and objectives

✅ Edit Social Media Reporting and benchmarking

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Applicants should be enrolled in a relevant degree program or have recently graduated

Experience: No professional experience required, but a strong interest in social media management and influence strategy is essential

Required Skills:

• Strong interest in managing social media and influence strategy (Organic and paid media) with deep knowledge of the main social platforms
• Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights
• Strong sensibility to aesthetics and meticulous attention to detail to produce high-end content
• Excellent written communication skills
• Ability to work with agencies and elevate collaboration
• Experience in international matrix organizations
• Agility and flexibility. Curiosity, listening skills, and analytical mindset

Preferred Skills:

• Fluency in additional languages (besides English)
• Previous experience in luxury brand marketing

ASSUMPTION: Applicants should have a genuine passion for social media and a strong desire to learn and grow in the field.

💰 Compensation & Benefits

Salary Range: Apprenticeships in France typically range from €1,500 to €2,000 per month, depending on the industry and the apprentice's level of education. This role is expected to fall within that range.

Benefits:

• Tickets Restaurants
• NAVIGO pass reimbursement: 50%
• Remote working from home, hotels, and coworking spaces possible

Working Hours: Full-time (35 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for apprenticeships in France. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: AccorCorpo operates in the hospitality industry, with a focus on luxury brands and high-end accommodations. The company is known for its exceptional service and commitment to providing unforgettable experiences for its guests.

Company Size: AccorCorpo is a large organization with over 10,000 employees worldwide. This size allows for ample opportunities for growth and development within the company.

Founded: The company was founded in 1967 and has since grown to become one of the leading hospitality companies in the world.

Company Description:

• AccorCorpo is a collection of four exclusive luxury brands: Sofitel, Sofitel Legend, MGallery, and Emblems, operating in 38 countries worldwide
• The company's signature is its ability to unlock unique, memorable moments in connection with the local destination, providing exceptional tailor-made experiences for its guests
• AccorCorpo fosters a diverse and inclusive environment where employees can express themselves with authenticity and playfulness

Company Specialties:

• Luxury hotel management
• Brand marketing and communications
• Global expansion and development
• Crafting exceptional, tailor-made experiences for guests

Company Website: https://www.fairmont.com

ASSUMPTION: AccorCorpo's focus on luxury brands and high-end accommodations requires a strong attention to detail and a commitment to providing exceptional service to guests.

📊 Role Analysis

Career Level: This role is an entry-level apprenticeship, providing an excellent opportunity for recent graduates or students to gain practical experience in social media management and brand marketing.

Reporting Structure: The apprentice will report directly to the Director of Social Media and Influence and work closely with the social media managers to support them on their daily tasks.

Work Arrangement: This role offers a hybrid work arrangement, with remote working from home, hotels, and coworking spaces possible. This flexibility allows for a better work-life balance and the opportunity to work in various environments.

Growth Opportunities:

• Upon completion of the apprenticeship, there may be opportunities for full-time employment within the company
• The role provides exposure to various aspects of social media management and brand marketing, allowing the apprentice to develop a well-rounded skill set
• Working for a large organization like AccorCorpo offers ample opportunities for career growth and development

ASSUMPTION: The apprenticeship is designed to provide a comprehensive learning experience, allowing the apprentice to gain practical skills and knowledge in social media management and brand marketing.

🌍 Location & Work Environment

Office Type: The company's headquarters are located in Dubai, with regional offices in various countries worldwide. The Issy-les-Moulineaux office is a regional marketing hub for AccorCorpo's luxury brands.

Office Location(s): Issy-les-Moulineaux, Île-de-France, France

Geographic Context:

• Issy-les-Moulineaux is a suburb of Paris, located on the western side of the city
• The area is known for its vibrant tech industry and is home to many multinational corporations
• The office is easily accessible by public transportation, with several nearby train and metro stations

Work Schedule: The work schedule is flexible, with the option to work remotely from home, hotels, or coworking spaces. The apprentice is expected to work a full-time schedule of 35 hours per week.

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and the opportunity to work in various environments, which can be beneficial for the apprentice's personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorCorpo careers portal
• Phone or video screening with the HR department
• In-depth interview with the Director of Social Media and Influence and one of the social media managers
• Background check and onboarding for successful candidates

Key Assessment Areas:

• Candidates' understanding of social media platforms and trends
• Candidates' analytical and reporting skills
• Candidates' communication and collaboration skills
• Candidates' ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your passion for social media and brand marketing in your application materials
• Prepare examples of your previous work or projects that showcase your creativity and attention to detail
• Research AccorCorpo's luxury brands and be prepared to discuss how your skills and experiences align with the company's values and mission

ATS Keywords: Social Media Management, Influence Strategy, Analytics, Reporting, Content Creation, Collaboration, Brand Marketing, Luxury Brands, Apprenticeship

ASSUMPTION: The application process for this role is likely to be competitive, as AccorCorpo is a well-known and respected company in the hospitality industry. Applicants should tailor their application materials to highlight their relevant skills and experiences and demonstrate their passion for social media and brand marketing.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
• Analytics and reporting tools (Google Analytics, Hootsuite, Sprout Social, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal processes and preferences. Applicants should be prepared to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of the business
• Innovation: Embracing creativity and continuous improvement
• Responsibility: Acting with integrity and accountability in all actions

Work Style:

• Collaborative: Working closely with internal teams and external partners to achieve common goals
• Adaptable: Embracing change and adjusting to new situations as needed
• Detail-oriented: Paying close attention to the finer points of each task to ensure high-quality outcomes

Self-Assessment Questions:

• Do you have a strong passion for social media and brand marketing, and a desire to learn and grow in the field?
• Are you comfortable working in a fast-paced, dynamic environment, and able to manage multiple projects and stakeholders effectively?
• Do you have a meticulous attention to detail and a strong commitment to providing exceptional service to guests?

ASSUMPTION: AccorCorpo's focus on luxury brands and high-end accommodations requires a strong attention to detail and a commitment to providing exceptional service to guests. Applicants should be prepared to demonstrate their ability to work collaboratively and adaptably in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require working non-standard hours to accommodate time zones and global events
• The apprenticeship is designed to provide a comprehensive learning experience, which may involve taking on additional responsibilities and learning new skills quickly
• The role may require travel to AccorCorpo's various luxury brands and locations
• The Issy-les-Moulineaux office is located in a suburban area, which may require additional commuting time for some applicants

ASSUMPTION: The apprenticeship is designed to provide a well-rounded learning experience, but it may also present unique challenges and demands that require applicants to be adaptable and resilient.

📈 Similar Roles Comparison

• This role is unique in its focus on social media and influence strategy for AccorCorpo's luxury brands
• Similar roles in the hospitality industry may focus on brand marketing, communications, or public relations more broadly
• This apprenticeship provides an excellent opportunity for recent graduates or students to gain practical experience in social media management and brand marketing

ASSUMPTION: This role is unique in its focus on social media and influence strategy for AccorCorpo's luxury brands. Applicants should be prepared to demonstrate their understanding of the company's luxury brands and how their skills and experiences align with the company's values and mission.

📝 Sample Projects

• Developing a social media campaign for one of AccorCorpo's luxury brands, including creating a roadmap, content calendar, and measuring the campaign's performance using analytics tools
• Collaborating with internal teams and external partners to produce high-quality content for AccorCorpo's luxury brands, including photoshoots, videos, and blog posts
• Managing relationships with influencers and partnerships to amplify brand visibility, engagement, and impact across social media channels for AccorCorpo's luxury brands

ASSUMPTION: The specific projects required for this role may vary depending on the company's internal processes and priorities. Applicants should be prepared to demonstrate their ability to take on new challenges and adapt to changing circumstances as needed.

❓ Key Questions to Ask During Interview

• Can you describe the day-to-day responsibilities of the social media and influence apprentice role?
• How does the social media and influence team collaborate with other departments within AccorCorpo, such as brand marketing and communications?
• What opportunities are there for growth and development within the social media and influence team, and within AccorCorpo more broadly?
• How does AccorCorpo support work-life balance for its employees, particularly for those in apprenticeship roles?
• Can you provide examples of successful social media campaigns that the team has executed for AccorCorpo's luxury brands in the past?

ASSUMPTION: Applicants should use the interview process as an opportunity to learn more about the role, the team, and the company, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorCorpo careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work or projects that showcase your creativity and attention to detail
• Research AccorCorpo's luxury brands and be prepared to discuss how your skills and experiences align with the company's values and mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.