📌 Core Information
🔹 Job Title: Social Media & Influence Apprentice for Sofitel, MGallery & Emblems (H/F/X)
🔹 Company: AccorCorpo
🔹 Location: Issy-les-Moulineaux, Île-de-France, France
🔹 Job Type: Full-time, Apprentice
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (Remote working from home, hotels, and coworking spaces possible)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Director in executing social media and influence strategies
- Creating roadmaps and content calendars for social media campaigns
- Collaborating with internal teams and agencies to produce high-quality content
- Managing influencer relationships to amplify brand visibility
- Tracking and measuring the performance of brand-specific social media initiatives
ASSUMPTION: This role requires a strong interest in social media management and influence strategy, with a focus on organic and paid media. The ideal candidate will have a deep knowledge of the main social platforms and excellent written communication skills.
📋 Key Responsibilities
✅ Create roadmaps and content calendars for social media and influence campaigns, setting specific objectives, KPIs, and ROI reporting for brand-related initiatives
✅ Support the team in content creation with a strong point of view and deep knowledge of the brand, using innovative approaches to format, structure, and presentation to grow brand presence and engagement on social media
✅ Collaborate with internal teams, agencies, and freelancers to produce compelling and high-quality content specific to the brand
✅ Help to set up and roll out the Social Media Analytics tool by defining dashboards and reporting
✅ Identify and collaborate with relevant influencers and partnerships and manage ongoing relationships to amplify brand visibility, engagement, and impact across social media channels
✅ Collaborate closely with the Brand Marketing team to ensure consistent and cohesive execution of social media and influence initiatives, reflecting the brand's identity and voice
✅ Implement efficient workflows and approval processes for social media activations and influence campaigns, develop template toolkits, guidelines, and best practices for our hotels
✅ Stay up-to-date with emerging and innovative trends, user behaviors, and platform updates relevant to the brand
✅ Track and measure the performance of brand-specific social media and influence initiatives, utilising analytics and reporting tools to assess effectiveness and make data-driven recommendations for optimization
✅ Manage relationships with agencies ensuring deliverables meet brand standards and objectives
✅ Edit Social Media Reporting and benchmarking
ASSUMPTION: The apprentice will work closely with the Director of Social Media and Influence and two managers, supporting them on their daily tasks. They will report directly to the Director.
🎯 Required Qualifications
Education: Apprenticeship or relevant degree in progress
Experience: 0-2 years of relevant experience in social media management and influence strategy
Required Skills:
- Strong interest in managing social media and influence strategy (Organic and paid media) with deep knowledge of the main social platforms
- Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights
- Strong sensibility to aesthetics and meticulous attention to detail to produce high-end content
- Excellent written communication skills
- Ability to work with agencies and elevate collaboration
- Experience in international matrix organizations
- Agility and flexibility. Curiosity, listening skills, and analytical mindset
Preferred Skills:
- Fluency in additional languages
- Experience with social media analytics tools
- Knowledge of the luxury hospitality industry
ASSUMPTION: Fluency in English is required for this role, as it will be the working language.
💰 Compensation & Benefits
Salary Range: €22,000 - €26,000 per year (Estimated, based on industry standards for apprentices in France)
Benefits:
- Tickets Restaurants
- NAVIGO pass reimbursement: 50%
- Remote working from home, hotels, and coworking spaces possible
Working Hours: Full-time, 35 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for apprentices in France. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 10,001+ employees (Global)
Founded: 1967 (Accor Group)
Company Description:
- AccorCorpo is a collection of 4 exclusive luxury brands: Sofitel, Sofitel Legend, MGallery, and Emblems across 38 countries
- The company unlocks unique memorable moments in connection with the local destination
- AccorCorpo's signature is authenticity, playfulness in a diverse and inclusive environment, with the ability to surprise customers with crafting exceptional tailor-made experiences and going the extra mile every day while embracing local culture
Company Specialties:
- Luxury hotel management
- Brand marketing and communications
- Global expansion and development
Company Website: www.fairmont.com
ASSUMPTION: AccorCorpo is part of the Accor Group, which was founded in 1967 and has since grown into a global hospitality leader with over 4,900 properties across 110 countries.
📊 Role Analysis
Career Level: Entry-level, Apprentice
Reporting Structure: The apprentice will report directly to the Director of Social Media and Influence
Work Arrangement: Hybrid (Remote working from home, hotels, and coworking spaces possible)
Growth Opportunities:
- Upon completion of the apprenticeship, there may be opportunities for full-time employment within the company
- Exposure to various aspects of social media management and influence strategy may lead to career growth in related fields
- Working with international brands may provide opportunities for travel and global experience
ASSUMPTION: The growth opportunities listed are not guaranteed and may depend on the apprentice's performance, the company's needs, and market conditions.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Issy-les-Moulineaux, Île-de-France, France
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, located on the western side of the city
- The area is known for its vibrant business district and proximity to the Seine River
- It offers easy access to public transportation, with multiple train and metro stations nearby
Work Schedule: Full-time, 35 hours per week, with flexible remote work arrangements
ASSUMPTION: The work environment may vary depending on the specific needs of the project and the team's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Social media management skills
- Analytical thinking and reporting abilities
- Cultural fit and alignment with company values
- Communication skills and ability to work with agencies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of the luxury hospitality industry and social media trends
- Showcase your creativity and innovative approach to content creation
ATS Keywords: Social Media Management, Influence Strategy, Organic and Paid Media, Content Creation, Collaboration, Reporting, Influencer Relations, Brand Marketing, Workflow Implementation, Trend Analysis, Attention to Detail, Written Communication, Agency Management, Flexibility, Curiosity, Listening Skills
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project's requirements.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Playfulness
- Inclusivity
- Crafting exceptional experiences
- Embracing local culture
Work Style:
- Collaborative
- Creative
- Data-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you align with AccorCorpo's values of authenticity, playfulness, and inclusivity?
- Are you comfortable working in a diverse and international environment?
- Do you have a strong point of view and deep knowledge of luxury brands?
- Are you able to work efficiently with internal teams and agencies?
- Do you have a strong analytical mindset and excellent written communication skills?
ASSUMPTION: AccorCorpo values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of the social media landscape
- Collaborating effectively with international teams and agencies
- Adapting to a hybrid work environment and balancing remote work with on-site collaboration
ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the specific needs of the role and the company.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury hospitality brands and the specific requirements of the AccorCorpo portfolio
- Compared to other social media and influence roles, this position offers exposure to global brands and a diverse range of projects
- Career progression may include opportunities to work with other luxury brands within the Accor Group or to specialize in a specific aspect of social media management
ASSUMPTION: The comparison points listed are not exhaustive and may vary depending on the specific needs of the role and the company.
📝 Sample Projects
- Developing a social media strategy for the launch of a new MGallery property
- Creating engaging content for Sofitel's Instagram account to highlight its unique selling points
- Managing influencer partnerships for Emblems' brand awareness campaign
ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the specific needs of the role and the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall social media and influence strategy for AccorCorpo's brands?
- What opportunities are there for growth and development within the company?
- How does AccorCorpo support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: The key questions listed are not exhaustive and may vary depending on the specific needs of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media campaigns or content to showcase your creativity and analytical skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
