Social Media & Influencer Manager

📌 Core Information

🔹 Job Title: Social Media & Influencer Manager

🔹 Company: Aion Bank

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Banking

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive social media strategy
• Managing and growing the bank's presence across key social media channels
• Planning, executing, and optimizing organic and paid social media campaigns
• Identifying, vetting, recruiting, and managing relationships with influencers and content creators
• Collaborating with external partners to develop compelling social media content and campaigns

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a fast-paced environment and be comfortable working with a diverse range of stakeholders.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive social media strategy aligned with overall marketing and business objectives

✅ Managing and growing the bank's presence across key social media channels, including Meta (Facebook, Instagram), TikTok, X, LinkedIn, and YouTube

✅ Planning, executing, and optimizing organic and paid social media campaigns, ensuring content is engaging, on-brand, and drives desired outcomes

✅ Identifying, vetting, recruiting, and managing relationships with influencers and content creators relevant to the financial industry, negotiating terms, briefing creators, reviewing content, and tracking performance

✅ Collaborating closely with external partners, including creative agencies and the media house, to develop compelling social media content and campaigns, ensuring seamless integration of paid and organic strategies

✅ Overseeing the entire content creation process for social media, from concept development and copywriting to visual asset creation and scheduling

✅ Monitoring social media trends, tools, and applications, and actively testing and implementing new strategies to stay ahead of the curve

✅ Engaging with the online community, responding to comments and messages, and managing brand reputation across all social platforms

✅ Tracking, analyzing, and reporting on social media and influencer campaign performance using relevant metrics, providing actionable insights for continuous improvement and demonstrating ROI

✅ Managing social media budgets effectively

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will have experience in managing and growing brand presence on multiple platforms and be comfortable working with data to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven track record (3+ years) in social media management and influencer marketing, preferably within the financial services industry or a highly regulated environment

Required Skills:

• Deep understanding and hands-on experience managing and growing brand presence on Meta (Facebook, Instagram), TikTok, X, LinkedIn, and YouTube
• Demonstrable experience in developing and executing successful influencer marketing campaigns
• Proven ability to manage and collaborate effectively with creative agencies and media houses
• Strong creative flair with excellent copywriting skills and an eye for engaging visual content
• Solid understanding of social media analytics tools and the ability to translate data into actionable insights
• Community management experience and a proactive approach to engaging with online audiences
• Excellent communication, negotiation, and interpersonal skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Experience working in a bank or financial institution
• Fluency in Polish

ASSUMPTION: The ideal candidate will have a strong background in social media management and influencer marketing, with a proven track record of driving results in a fast-paced environment. Familiarity with the financial services industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (Based on industry standards for a mid-level social media manager in Warsaw)

Benefits:

• Individual Development Budget
• VIP-level Private Medical Care
• Psychological Consultations
• Fee-free Aion Bank Account
• Co-sponsored Multisport Card
• Apple MacBook
• Healthy Snacks

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager in Warsaw. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 201-500 employees

Founded: Aion Bank is a subsidiary of UniCredit Group, founded in 2021

Company Description:

• Aion Bank is a fully regulated European bank and credit institution, combining Vodeno’s cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise
• The bank provides a comprehensive suite of embedded banking solutions, enabling businesses to seamlessly integrate financial services into their offerings
• Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group

Company Specialties:

• Embedded Banking
• Banking-as-a-Service (BaaS)
• Digital Transformation
• Innovative Financial Services

Company Website: https://aionbank.jobs.personio.com/

ASSUMPTION: Aion Bank is a growing fintech company with a strong focus on innovation and digital transformation. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be excited about the opportunity to shape the future of digital banking.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (On-site with flexible remote work options)

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team as the company expands
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as the company continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is known for its rich history, vibrant culture, and thriving tech industry
• Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexible remote work options available

ASSUMPTION: Warsaw is an exciting and dynamic city with a lot to offer, both professionally and personally. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and be excited about the opportunity to contribute to the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the Recruitment Team
• In-depth interview with the Hiring Manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation
• Communication and interpersonal skills
• Data analysis and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your social media strategy and how you would approach growing the bank's online presence
• Showcase your portfolio of previous social media campaigns and their results

ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Campaign Optimization, Community Management, Analytics, Copywriting, Creative Collaboration, Negotiation, Interpersonal Skills, Project Management, Trend Monitoring, Engagement, Budget Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, and communication skills. The ideal candidate will be able to demonstrate a strong understanding of social media trends and best practices, as well as a proven track record of driving results in a fast-paced environment.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The ideal candidate will have experience using a variety of social media management, analytics, and design tools. Familiarity with project management tools is also a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working with data to inform decision-making?
• Do you have a proven track record of driving results in a collaborative, team-oriented setting?

ASSUMPTION: Aion Bank is a dynamic, fast-growing company with a strong focus on innovation and collaboration. The ideal candidate will be comfortable working in a fast-paced environment and be excited about the opportunity to contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including external partners and influencers
• Keeping up with the latest social media trends and best practices
• Navigating a highly regulated industry and ensuring compliance with relevant guidelines and standards

ASSUMPTION: This role presents a unique opportunity to work at the intersection of finance and technology, but it also comes with its own set of challenges. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be excited about the opportunity to overcome these challenges and drive results.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Manager position in a financial services or tech company
• However, this role is unique in that it requires a strong understanding of the financial services industry and the ability to navigate a highly regulated environment
• Career progression in this role could lead to a Senior Marketing Manager or even a Chief Marketing Officer position within the company or the wider UniCredit Group

ASSUMPTION: While this role shares some similarities with other social media and influencer marketing positions, it is unique in its focus on the financial services industry and the opportunity to work at the intersection of finance and technology. The ideal candidate will have a strong background in social media management and influencer marketing, as well as a deep understanding of the financial services industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new banking product launch
• Managing a team of influencers to create engaging, on-brand content for a major marketing campaign
• Analyzing social media campaign performance data to inform future strategy and improve ROI

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role. The ideal candidate will have experience working on similar projects and be able to demonstrate a strong track record of driving results.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• How does the company approach influencer marketing, and what are some successful campaigns you've worked on?
• What are the biggest challenges facing the social media team, and how can this role help address them?
• What opportunities are there for growth and development within the marketing team?
• How does the company support work-life balance for its employees?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team they would be working with. The ideal candidate will be proactive, curious, and eager to learn more about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of previous social media campaigns and their results
• Follow up with the Recruitment Team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.