📌 Core Information
🔹 Job Title: Social Media Influencer Manager
🔹 Company: Westgate Resorts
🔹 Location: Ocoee, Florida
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer partnerships and collaborations
- Planning and executing influencer trips (FAM trips)
- Enhancing on-property visual appeal to encourage social sharing
- Monitoring and adapting to social media and influencer marketing trends
- Integrating influencer strategy with broader social media efforts
ASSUMPTION: This role requires a strong understanding of influencer marketing, social media trends, and creative vision to drive engagement and inspire user-generated content.
📋 Key Responsibilities
✅ Manage influencer partnerships, including outreach, contract negotiations, content approvals, and performance tracking
✅ Cultivate strong relationships with influencers, content creators, and brand ambassadors
✅ Curate and execute FAM trips, ensuring influencers experience tailored, high-impact moments that drive organic social media exposure
✅ Enhance on-property visual appeal with unique, visually striking installations and interactive elements that encourage social sharing
✅ Monitor and adapt to emerging trends in social media and influencer marketing
✅ Provide tactical support for press and influencer trips, including coordinating reservations, tracking inventory, and distributing VIP guest gifts
✅ Integrate influencer strategy with social media, managing influencer-generated content and engaging with audiences
✅ Organize, track, and analyze influencer-generated media, providing strategic feedback to optimize content effectiveness
✅ Own and execute the user-generated content (UGC) strategy across all Westgate Resorts properties
✅ Drive innovation and cross-team collaboration to maximize the value of influencer-generated assets across multiple marketing channels
✅ Report and measure campaign success, compiling detailed analytics reports to inform strategy
✅ Serve as the voice of the brand and a liaison to influencers, ensuring all content is authentic, engaging, and aligned with Westgate's storytelling vision
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 3+ years of experience in influencer marketing, social media management, public relations, or digital content strategy, preferably within an agency or in-house marketing team
Required Skills:
- Proven experience in managing influencer partnerships and campaigns
- Deep understanding of social media trends and platform-specific best practices
- Strong creative vision and ability to conceptualize unique, engaging experiences
- Excellent organizational and project management skills
- Strong relationship-building and communication skills
- Ability to adapt to changes in trends, strategy, and business needs
- Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint
Preferred Skills:
- Experience with influencer marketing tools and platforms (e.g., Aspire, Traackr, CreatorIQ, or GRIN)
- Fluency in Spanish and/or Portuguese
- Experience in curating and guiding influencer-generated content
ASSUMPTION: Candidates should have a strong passion for digital storytelling, hospitality, and travel to excel in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (based on industry standards for similar roles, experience levels, and location)
Benefits:
- Comprehensive health benefits (medical, dental, and vision)
- Paid Time Off (PTO) and paid holidays
- 401K with generous company match
- Daily Pay benefit
- Family benefits (pregnancy, parental leave, and adoption assistance)
- Wellness programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness, and Hospital Insurance
- Pet Insurance
- Exclusive discounts for team members
- Advancement and development opportunities
- Community Involvement Programs
Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1970 (Over 50 years ago)
Company Description:
- Westgate Resorts provides a diverse range of vacation experiences, from sandy beaches on the Atlantic Ocean to snow-covered Utah mountains
- A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona
- Westgate meets every vacation expectation, for every family, for every budget
Company Specialties:
- Timeshare and vacation ownerships
- Hospitality and resorts
- Hotels
Company Website: www.westgateresorts.com
ASSUMPTION: Westgate Resorts is a well-established hospitality company with a strong focus on providing memorable vacation experiences for families.
📊 Role Analysis
Career Level: Mid-level to senior-level role, depending on the candidate's experience and qualifications
Reporting Structure: This role reports directly to the Director of Marketing or a similar leadership position within the marketing department
Work Arrangement: On-site, with limited travel required (approximately 25% of time)
Growth Opportunities:
- Potential advancement to a senior-level or management position within the marketing department
- Expansion of responsibilities to include additional marketing channels or geographic regions
- Opportunities to develop and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple resort locations across the United States
Office Location(s): 5601 Windhover Drive, Orlando, Florida 32819, US
Geographic Context:
- Ocoee, Florida, is a suburban city located west of Orlando, offering a mix of urban and rural living
- The area is known for its affordable housing, family-friendly neighborhoods, and proximity to major attractions
- Florida's mild climate and abundant natural beauty make it an ideal destination for vacationers
Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed for events and influencer trips
ASSUMPTION: The work environment is dynamic, with a mix of corporate headquarters and resort locations, requiring flexibility and adaptability from team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth behavioral and situational interviews with the hiring manager and marketing team members
- Final interview with the Director of Marketing or a similar leadership position
- Background check and reference check
Key Assessment Areas:
- Candidates' understanding of influencer marketing trends and platform-specific best practices
- Candidates' ability to manage multiple influencer campaigns simultaneously and meet deadlines
- Candidates' creative vision and ability to conceptualize unique, engaging experiences
- Candidates' communication and relationship-building skills
- Candidates' adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience managing influencer partnerships and campaigns
- Demonstrate your understanding of social media trends and platform-specific best practices
- Prepare questions to ask during the interview that showcase your interest in the role and the company
ATS Keywords: Influencer marketing, social media management, public relations, digital content strategy, relationship building, content creation, trend monitoring, project management, creative vision, performance analysis, organizational skills, communication skills, adaptability, problem-solving, travel flexibility, content curation
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, Facebook)
- Influencer marketing tools and platforms (e.g., Aspire, Traackr, CreatorIQ, or GRIN)
- Content and social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, Later, or Meta Business Suite)
- Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Exceeding customer expectations
- Creating unrivaled customer loyalty
- Striving for success within ethical and moral standards
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with Westgate's commitment to exceeding customer expectations and creating unrivaled customer loyalty?
- How comfortable are you working in a dynamic, fast-paced environment that requires adaptability and flexibility?
- How do you approach continuous improvement and driving results in your current or previous roles?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Westgate's values and work style to excel in this role.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and attention to detail
- Adapting to changes in trends, strategy, and business needs, which may require flexibility and quick decision-making
- Working with a diverse range of influencers, content creators, and brand ambassadors, each with unique needs and expectations
- Balancing the demands of influencer partnerships, FAM trips, and on-property visual enhancements, which may require long hours and flexibility in work arrangements
ASSUMPTION: Candidates should be prepared to face these challenges and possess the necessary skills and qualities to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions, such as Social Media Manager or Marketing Coordinator, in its focus on influencer partnerships and collaborations
- Influencer marketing is a rapidly evolving field, requiring candidates to stay up-to-date with emerging trends and platform-specific best practices
- Career path comparison: This role offers significant growth potential, with opportunities to advance to senior-level or management positions within the marketing department
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to related positions in the industry.
📝 Sample Projects
- Managing an influencer campaign for a new resort opening, including outreach, contract negotiations, content approvals, and performance tracking
- Curating and executing a FAM trip for a group of lifestyle influencers, ensuring tailored, high-impact moments that drive organic social media exposure
- Enhancing the visual appeal of an existing resort property, creating unique, visually striking installations and interactive elements that encourage social sharing
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- How does Westgate measure the success of influencer partnerships and campaigns?
- What are the most significant challenges facing the influencer marketing team, and how can this role address them?
- How does Westgate support the growth and development of its team members, particularly in the marketing department?
- What are the key priorities for this role in the first 90 days?
- How does Westgate approach collaboration and communication between the marketing department and other internal teams?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Westgate Resorts' careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask during the interview that showcase your interest in the role and the company
- If selected for an interview, be prepared to discuss your experience with influencer marketing, social media trends, and platform-specific best practices
- Follow up with the hiring manager or HR department after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
