📌 Core Information
🔹 Job Title: Social Media & Influencer Manager
🔹 Company: AccorHotel
🔹 Location: Lusail, Qatar
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Creating engaging content and managing brand presence across platforms
- Cultivating and managing relationships with influencers for brand amplification
- Data-driven approach to refine strategies and enhance social media presence
ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a deep understanding of social media trends and analytics.
📋 Key Responsibilities
✅ Develop and implement a comprehensive social media strategy aligned with overall marketing goals
✅ Create engaging and shareable content across various social media platforms
✅ Generate creative and compelling content, including graphics, videos, and written copy
✅ Collaborate with the design team to ensure visual consistency and brand messaging
✅ Identify and establish relationships with relevant influencers in the industry
✅ Negotiate and manage influencer partnerships, ensuring alignment with brand values and marketing objectives
✅ Conceptualize and execute social media campaigns to drive brand awareness, engagement, and conversions
✅ Use data-driven insights to refine strategies and enhance social media presence
✅ Respond promptly to comments, messages, and mentions on social media platforms
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: Proven experience as a Social Media Manager or similar role for at least 4 years
Required Skills:
- In-depth knowledge of social media platforms, trends, and best practices
- Experience in influencer marketing and relationship management
- Strong creative and writing skills, with an eye for visual aesthetics
- Proficient in social media analytics tools
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience in the hospitality industry
- Fluency in Arabic
ASSUMPTION: While experience in the hospitality industry is not a strict requirement, it would be beneficial for understanding the nuances of the industry and its target audience.
💰 Compensation & Benefits
Salary Range: QAR 25,000 - 35,000 per month (Estimated based on industry standards for the role and location)
Benefits:
- Accommodation and meals provided
- Health insurance
- Flight tickets for annual leave
- Discounted hotel stays worldwide
Working Hours: Full-time, 40 hours per week. Flexible hours may be required based on business needs.
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.
Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Accor was founded in 1967 and has since grown into one of the world's leading hospitality companies.
Company Description:
- AccorHotel is committed to providing exceptional experiences for guests through its diverse portfolio of brands and hotels.
- The company prioritizes sustainability and responsible business practices, aiming to make a positive impact on local communities and the environment.
- AccorHotel fosters a culture of innovation, collaboration, and continuous learning, encouraging employees to grow both personally and professionally.
Company Specialties:
- Hotel operations and management
- Loyalty programs and customer engagement
- Food and beverage services
- Meetings and events
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio offer unique opportunities for career development and international exposure.
📊 Role Analysis
Career Level: This role is typically at the mid-level management or senior individual contributor level, depending on the specific team structure and company organization.
Reporting Structure: The Social Media & Influencer Manager may report directly to the Marketing Manager or another relevant senior role within the marketing department.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects, depending on the company's policies and the manager's discretion.
Growth Opportunities:
- Progression to a senior role within the marketing department, such as Marketing Manager or Director of Marketing
- Expansion into related roles, such as Brand Manager or Digital Marketing Manager
- Opportunities for international assignments or transfers within the AccorHotel group
ASSUMPTION: Growth opportunities may vary depending on the specific needs of the business, individual performance, and the company's organizational structure.
🌍 Location & Work Environment
Office Type: The office is located within the Rixos Premium Qetaifan Island North resort, offering a unique work environment with panoramic views of the Arabian Gulf.
Office Location(s): Lusail, Qatar
Geographic Context:
- Lusail is a rapidly developing city in the Doha Municipality, offering a mix of urban and coastal living.
- The area is home to several high-end residential communities, retail outlets, and entertainment facilities.
- Qatar is a Middle Eastern country with a multicultural population, offering a diverse range of cultural experiences and cuisines.
Work Schedule: The work schedule is typically Monday to Friday, with the possibility of occasional weekend or evening work for events or campaigns.
ASSUMPTION: The work environment may be subject to change based on the company's growth and expansion plans for the resort and its surrounding areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership or relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Social media and influencer marketing knowledge
- Communication and interpersonal skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful social media campaigns or influencer partnerships you've managed in the past.
- Research AccorHotel's brand and social media presence to demonstrate your understanding of the company and its target audience.
ATS Keywords: Social Media Strategy, Content Creation, Influencer Marketing, Relationship Management, Data Analysis, Communication, Interpersonal Skills, Creative Writing, Visual Aesthetics, Social Media Analytics
ASSUMPTION: The application process may vary depending on the specific needs of the business and the hiring manager's preferences.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, Google Analytics, etc.)
- Design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Creativity
- Excellence
- Fun
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and proactive
- Innovative and open to new ideas
Self-Assessment Questions:
- How do you align with AccorHotel's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
- How do you approach building and maintaining relationships with influencers, and how have you handled challenging situations in the past?
- Can you describe your preferred work style and how it aligns with the company's work environment and culture?
ASSUMPTION: AccorHotel values diversity and inclusion, fostering a work environment that encourages employees to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple social media platforms and ensuring consistent brand messaging across all channels
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the demands of multiple stakeholders, including the marketing department, hotel management, and brand headquarters
- Adapting to the unique cultural and linguistic nuances of the Middle East
ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Social Media Manager vs. Digital Marketing Manager: The Social Media Manager focuses primarily on social media platforms, while the Digital Marketing Manager oversees a broader range of online marketing channels.
- Influencer Marketing Manager vs. Public Relations Manager: The Influencer Marketing Manager focuses on building relationships with influencers, while the Public Relations Manager handles media relations and brand reputation management.
- Career progression: This role can lead to senior marketing positions, such as Marketing Manager or Director of Marketing, or related roles like Brand Manager or Digital Marketing Manager.
ASSUMPTION: The specific responsibilities and career progression opportunities may vary depending on the company's organizational structure and the individual's performance.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening or renovation
- Managing influencer partnerships to drive brand awareness and engagement during a major event or promotion
- Analyzing social media data to identify trends, optimize content strategy, and improve overall performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the resort and the AccorHotel group?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company's expectations, but applicants should also prepare questions tailored to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of successful social media campaigns or influencer partnerships you've managed in the past.
- Research AccorHotel's brand and social media presence to demonstrate your understanding of the company and its target audience.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
