📌 Core Information
🔹 Job Title: Social Media & Influencer Marketer
🔹 Company: Bosch Group
🔹 Location: Breda, Noord-Brabant, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing dynamic social media campaigns to boost brand awareness and engage a global audience.
- Collaborating with European brand managers to align marketing strategies and manage central social media channels.
- Analyzing social performance and providing insights to local teams to optimize strategies.
- Identifying emerging trends and recommending strategies to engage target audiences and enhance the customer journey.
- Managing the EAL social media budget and reporting performance to management and team leads.
ASSUMPTION: This role requires a strategic thinker with hands-on execution skills, proficient in social media platforms and tools, and experienced with external partners.
📋 Key Responsibilities
✅ Social Media Strategy & Management: Collaborate with European brand managers to align marketing strategies, manage central social media channels, and shift from corporate publishing to organic brand presence and community building. Provide templates and creative direction to regional teams, optimizing workflows within Bosch compliance standards.
✅ Functional Collaboration: Partner with digital marketing, paid media, and web teams to align content and strategy. Promote Dremel brand spotlights and news, and exchange insights with stakeholders and counterparts within Bosch’s Business Digital Organization.
✅ Social Listening & Data Analysis: Use Sprout Social for monitoring brand sentiment, competitor activity, and trends. Track and analyze social performance, providing insights and performance reports to local teams.
✅ Trends & Innovation: Identify emerging social media trends and new platforms, recommending strategies to engage target audiences and enhance the customer journey.
✅ Governance & Compliance: Ensure compliance with Bosch’s data security policies and legal requirements, governing the use of social media platforms.
✅ Budget Management & Reporting: Manage the EAL social media budget, collaborate with digital analysts to optimize campaigns, and report performance to management and team leads.
ASSUMPTION: This role involves a high degree of multitasking, strong communication skills, and the ability to adjust strategies based on data.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 3+ years in social media and influencer marketing, ideally in an international or digital-first setting.
Required Skills:
- Hands-on content creation experience, including writing captions and developing storytelling concepts.
- Proficient with social listening tools like Sprout Social and analytics platforms.
Preferred Skills:
- Experience with external partners (agencies, influencers, SaaS providers).
ASSUMPTION: Candidates should have a strong passion for DIY and lifestyle trends, excellent multitasking and organizational skills, and be results-oriented.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level marketing role in the Netherlands)
Benefits:
- Global Exposure: Work with teams across regions, including head offices in the US, China, Brazil, and Germany, gaining insight into international brand strategies.
- Personal Development: Access to Bosch’s extensive learning and development programs, helping you grow professionally within the Bosch organization.
- Hands-on Experience: Gain valuable experience in both strategic and operational aspects of social media marketing, with a direct impact on a leading global brand.
- Collaborative Environment: Be part of a creative and dynamic team, where your contributions will be valued and your ideas encouraged.
- 40 holidays (27 holidays + 13 ADV);
- 8% holiday allowance;
- Travel allowance;
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the Netherlands. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials
Company Size: 1,001-5,000 employees (mid-sized company, offering a collaborative environment with opportunities for growth and exposure to international teams)
Founded: Not specified (well-established company with a strong global presence)
Company Description:
- Bosch Group is a global technology company that shapes the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives.
- The company’s promise to its associates is to grow together, enjoy their work, and inspire each other.
- Bosch Group operates in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology.
Company Specialties:
- Power Tools
- Solution Created Products
- and Innovative Technology Solutions for Metal, Wood and Concrete
Company Website: bosch.com
ASSUMPTION: Bosch Group is a well-established company with a strong global presence, offering opportunities for professional growth and exposure to international teams.
📊 Role Analysis
Career Level: Mid-level marketing role, offering opportunities for growth and development within the Bosch organization.
Reporting Structure: This role reports directly to the Global Online Marketing Team Lead and collaborates with internal teams and external partners.
Work Arrangement: Full-time, on-site position with opportunities for collaboration with international teams.
Growth Opportunities:
- Access to Bosch’s extensive learning and development programs.
- Exposure to international teams and brand strategies.
- Potential for career progression within the Bosch organization.
ASSUMPTION: This role offers opportunities for professional growth and development within the Bosch organization, with exposure to international teams and brand strategies.
🌍 Location & Work Environment
Office Type: On-site office with opportunities for collaboration with international teams.
Office Location(s): Breda, Noord-Brabant, Netherlands
Geographic Context:
- Breda is a city in the province of Noord-Brabant, Netherlands, with a population of approximately 185,000 people.
- The city is known for its historic city center, museums, and cultural events.
- Breda is located near the Belgian border and has good transportation links to major cities in the Netherlands and Belgium.
Work Schedule: Full-time, 40 hours per week, with opportunities for flexible working arrangements.
ASSUMPTION: The work environment is collaborative and dynamic, with opportunities for professional growth and development within the Bosch organization.
💼 Interview & Application Insights
Typical Process:
- Interested candidates should apply through the provided link.
- Phone meeting with a Bosch Recruitment partner.
- First interview with the manager and a colleague.
- Team interview with manager, HR, and future team members.
- Job offer and contract at Bosch.
Key Assessment Areas:
- Strategic thinking and hands-on execution skills.
- Proficient in social media platforms and tools.
- Experience with external partners (agencies, influencers, SaaS providers).
- Excellent multitasking and organizational skills.
- Strong communication skills and the ability to adjust strategies based on data.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your passion for DIY and lifestyle trends in your application materials.
- Prepare examples of your content creation and storytelling skills for the interview.
ATS Keywords: Social Media Marketing, Influencer Marketing, Content Creation, Data Analysis, Strategic Thinking, Creative Writing, Social Listening, Collaboration, Budget Management, Trend Identification, Compliance, Performance Reporting, Multitasking, Communication, Results Orientation, Mentorship
ASSUMPTION: The application process is designed to assess candidates’ strategic thinking, hands-on execution skills, and proficiency in social media platforms and tools.
🛠️ Tools & Technologies
- Sprout Social (social listening and analytics platform)
- Instagram, TikTok, YouTube, Pinterest, LinkedIn (social media platforms)
- Microsoft Office Suite (for reporting and communication)
ASSUMPTION: Candidates should be proficient in social media platforms and tools, as well as analytics platforms for data analysis.
👔 Cultural Fit Considerations
Company Values:
- Invented for life: Bosch is a global technology company that shapes the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives.
- Responsibility for our actions: We take responsibility for our actions and their consequences. We act with integrity and respect for our colleagues, customers, and the environment.
- Fairness and openness: We are open and fair in our dealings with colleagues, customers, and partners. We value diversity and foster an inclusive work environment.
Work Style:
- Collaborative: This role involves working closely with internal teams and external partners to align content and strategy.
- Dynamic: The work environment is creative and fast-paced, with opportunities for professional growth and development.
- Results-oriented: Candidates should be able to adjust strategies based on data and deliver results.
Self-Assessment Questions:
- Do you have a strong passion for DIY and lifestyle trends?
- Are you able to multitask and organize your work effectively?
- Can you adjust strategies based on data and deliver results?
ASSUMPTION: Candidates should assess their fit with the company values and work style before applying to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple social media channels and external partners may require strong organizational skills and attention to detail.
- Working with international teams may involve coordinating across different time zones and cultural contexts.
- Keeping up with emerging trends and new platforms may require continuous learning and adaptation.
- Balancing strategic thinking with hands-on execution may be challenging at times.
ASSUMPTION: Candidates should be aware of the potential challenges and be prepared to manage their time and priorities effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on social media and influencer marketing for a global brand, with opportunities for international collaboration and exposure to diverse brand strategies.
- Industry-specific context: The Building Materials industry is competitive and dynamic, with a strong focus on innovation and customer experience.
- Career path comparison: This role offers opportunities for professional growth and development within the Bosch organization, with potential for career progression in marketing or related fields.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to related positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, including content creation, platform selection, and performance analysis.
- Collaborating with external partners to identify and engage with influencers in the DIY and lifestyle space to promote the Dremel brand.
- Analyzing social media performance data to optimize strategies and improve engagement with target audiences.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its social media campaigns?
- What is the company’s approach to work-life balance and flexible working arrangements?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your content creation and storytelling skills for the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
