📌 Core Information
🔹 Job Title: Social Media & Influencer Marketing Specialist
🔹 Company: General Motors
🔹 Location: Oshawa, Ontario, Canada (Hybrid - 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Managing social media presence for GM brands (Cadillac, Buick, Chevrolet, GMC)
- Collaborating with agencies to plan and execute social media campaigns
- Influencer management and content execution
- Content calendar management and project coordination
- Community development and advocacy fostering
ASSUMPTION: This role requires strong organizational skills, creativity, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Agency Collaboration: Brief social media agencies on objectives, ensure alignment with brand goals, and manage social boosting budget.
✅ Content Planning: Collaborate with agencies and global teams to plan, deliver, and execute evergreen content and influencer strategies.
✅ Influencer Management & Execution: Coordinate influencer content planning, vehicle coordination, and content execution.
✅ Content Calendar Management: Maintain and update social media content calendar, ensuring timely content uploads and coordination with paid and owned content.
✅ Social Channel Management: Lead social media channel management, ensuring adherence to proper formats and best practices.
✅ Community Development & Advocacy Fostering: Support the development of loyal customers/follower base within the social media community across platforms and interest groups.
✅ Project Management: Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.
✅ Collaboration: Work with team members, partner agencies, and GM stakeholders during all phases of content development to drive successful execution.
✅ Metrics Reporting: Collaborate with analytics team and agencies to coordinate and deliver monthly metrics and insights reports to inform future creative and content strategy.
✅ Platform Engagement: Participate in meetings with global teams and social platform partners to discuss best practices and innovative content strategies.
✅ Brand Consistency: Ensure all social channels reflect the proper brand tone and voice.
✅ Trend Monitoring: Stay updated on current and emerging social media trends to inform content strategy.
✅ Global Coordination: Work with global teams to align content sharing and market strategies.
✅ Cross-Tier Opportunities: Identify opportunities for content utilization across dealer social channels and other brand channels within GM.
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to thrive in a fast-paced, evolving environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Public Relations, Communication, Business, or a related field.
Experience: 3+ years in social media (campaign support or community management).
Required Skills:
- Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and best practices
- Knowledge of social listening and reporting tools such as Brandwatch is encouraged
- Strong understanding of brand language and tone of voice
- Excellent organizational and project management skills
- High capacity, high quality output, and high sense of urgency
- Exceptional written and verbal communication skills
- Ability to work effectively with diverse teams
- Proactive approach to driving results and problem-solving
Preferred Skills:
- Experience with content planning tools
- Knowledge of the automotive industry
ASSUMPTION: Candidates with experience in influencer marketing and a proven track record of successful social media campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (Based on industry standards for a Marketing Specialist role in Canada)
Benefits:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental, and adoption leave
- Healthcare, dental, and vision benefits
- Life insurance plans to cover you and your family
- Company and matching contributions to a Defined Contribution Pension plan
- GM Vehicle Purchase Plan for you, your family, and friends
Working Hours: 40 hours per week, with flexible hours based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for growth)
Founded: 1908 (Over a century of experience in the automotive industry)
Company Description:
- General Motors (GM) is an American multinational corporation engaged in automobile manufacturing and sales
- GM's vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM is committed to leading the change that will make our world better, safer, and more equitable for all
Company Specialties:
- Automotive manufacturing and sales
- Electrification and autonomous vehicle technology
- Global operations and supply chain management
Company Website: http://www.gm.com
ASSUMPTION: Working at GM offers opportunities to gain experience in a large, established organization with a strong global presence and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist role with potential for growth and advancement within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, partner agencies, and GM stakeholders
Work Arrangement: Hybrid - 3 days on-site at the Oshawa or Markham Elevation Centre, with the remaining days working remotely
Growth Opportunities:
- Advancement within the marketing department or other departments within GM
- Expansion of responsibilities based on performance and demonstrated skills
- Opportunities to work on global projects and collaborate with international teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization with a strong global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Oshawa Elevation Centre or Markham Elevation Centre
Geographic Context:
- Oshawa: A city in Ontario, Canada, with a population of approximately 159,000
- Markham: A city in Ontario, Canada, with a population of approximately 328,946
- Both locations offer a mix of urban and suburban living with easy access to major highways and public transportation
Work Schedule: Flexible hours based on project needs, with core hours from 9:00 AM to 5:00 PM EST
ASSUMPTION: Working at GM's Oshawa or Markham Elevation Centre offers a modern, collaborative work environment with access to state-of-the-art technology and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the director or vice president of the department
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with GM's values and mission
- Communication skills and ability to articulate ideas clearly and concisely
- Problem-solving skills and ability to think critically and creatively
- Technical skills and familiarity with social media platforms and best practices
- Project management skills and ability to prioritize multiple deadlines
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of GM's mission and values in your application materials
- Prepare examples of successful social media campaigns or projects you've worked on in the past
- Be ready to discuss your approach to influencer marketing and community development
ATS Keywords: Social Media, Influencer Marketing, Project Management, Content Planning, Community Development, Collaboration, Metrics Reporting, Platform Engagement, Brand Consistency, Trend Monitoring, Global Coordination, Cross-Tier Opportunities
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Social media platforms (Meta, Instagram, TikTok, YouTube, etc.)
- Content planning and management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Social listening and reporting tools (e.g., Brandwatch, Hootsuite Insights, Sprout Social)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new and better ways to serve our customers and communities
- Customer Obsessed: We put our customers at the center of everything we do and strive to exceed their expectations
- Inclusion: We foster an inclusive environment where everyone feels valued and respected, and where diverse perspectives are welcomed and encouraged
- One GM: We work together as one team, supporting each other and collaborating to achieve our shared goals
Work Style:
- Collaborative and team-oriented, with a focus on open communication and active listening
- Adaptable and responsive to change, with a willingness to take on new challenges and learn new skills
- Results-driven and focused on delivering high-quality output and achieving key performance indicators
- Customer-focused and committed to understanding and meeting the needs of GM's diverse customer base
Self-Assessment Questions:
- How do you align with GM's value of innovation, and what examples can you provide of your ability to embrace change and seek new and better ways to serve customers and communities?
- How do you demonstrate GM's value of inclusion, and what steps have you taken to foster an inclusive environment in your previous roles?
- How do you embody GM's value of One GM, and what examples can you provide of your ability to work collaboratively and support your team members to achieve shared goals?
ASSUMPTION: Candidates who demonstrate a strong alignment with GM's values and a commitment to fostering an inclusive, collaborative work environment will be highly competitive for this role.
⚠️ Potential Challenges
- Managing multiple social media channels and content calendars simultaneously
- Balancing the need for creativity and innovation with adherence to brand guidelines and best practices
- Keeping up with the fast-paced and ever-evolving nature of social media trends and platforms
- Collaborating effectively with external partners, agencies, and stakeholders
- Working in a hybrid environment, balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Influencer Marketing Specialist role in other industries, but with a focus on the automotive industry and GM's unique brand portfolio
- Compared to other marketing roles, this position requires a strong understanding of social media platforms and trends, as well as experience in influencer marketing and community development
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department or the broader organization, with potential for progression to senior marketing roles or management positions
ASSUMPTION: This role offers unique opportunities for candidates interested in the automotive industry and passionate about social media and influencer marketing.
📝 Sample Projects
- Planning and executing a social media campaign for the launch of a new GM vehicle model, including influencer partnerships and content creation
- Managing the social media presence for GM during a major industry event, such as the North American International Auto Show
- Developing and implementing a social media strategy to increase engagement and followers for a specific GM brand, such as Cadillac or Buick
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to day-to-day management and community engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing department and the organization as a whole?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does GM support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful social media campaigns or projects you've worked on in the past
- Be ready to discuss your approach to influencer marketing and community development
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
