📌 Core Information
🔹 Job Title: Social Media Insights Analyst
🔹 Company: SALT XC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (2 days in office in Toronto, Chicago)
🔹 Category: Advertising Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Monitoring and analyzing social media trends and online conversations
- Transforming insights into actionable briefs and creative concepts
- Collaborating with cross-functional teams to deliver remarkable ideas
- Staying informed about the latest digital media trends and tools
- Contributing to a dynamic and innovative team environment
ASSUMPTION: This role requires a strong understanding of social media platforms, tools, and trends, as well as the ability to translate data into actionable insights.
📋 Key Responsibilities
✅ Monitor and analyze social media trends and online conversations using social listening tools
✅ Identify potential ideas and moments that could become campaigns or content
✅ Collaborate with the team's strategist to determine how trends and moments become briefs
✅ Contribute to the ideation process and provide insights during brainstorming sessions
✅ Measure and report on the success of social media campaigns and content
✅ Stay informed about the latest digital media trends and tools
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of relevant experience in digital/social media with a proven track record of insights that have turned into responsive content or planned ideas
Required Skills:
Preferred Skills:
- Fluency in multiple languages
- Experience with specific social listening tools (e.g., Brand24, Mention, Hootsuite Insights)
- Knowledge of the advertising industry and agency environment
ASSUMPTION: Candidates should have a strong passion for online culture, trends, and digital media.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 USD per year
Benefits:
- Comprehensive Health & Wellness: Choose from three robust Cigna health plans, including options with low deductibles and HSA savings of up to $750 annually. Enjoy mental health coverage, dental, vision, and other wellness benefits
- Employee Assistance Plan
- Financial Perks: Annual HSA, FSA, and DFSA, candidate referral bonus
- Flexibility & Paid Time Off: Paid Time Off + Personal Days + Float days
- Hybrid Work Policy: 2 days in the office in Chicago and options to work from anywhere
- Parental Support: 24 weeks of job-protected leave, including 8 weeks at 100% pay. Extra cash for baby essentials and a gradual return-to-work program
- Fun Experiences: Company Immersion Day, Golden Apron Award, opportunity to work with world-leading brands
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company-specific factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2019
Company Description:
- SALT XC is an agency driven by the philosophy of Experiential Commerce™
- The company takes an integrated approach that connects consumer’s online and offline experiences through data, media, and memorable moments that drive brand transactions
- SALT XC is committed to Equal Employment Opportunity and attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability
Company Specialties:
- Experiential Commerce™
- Integrated Marketing
- Data-Driven Insights
- Creative Campaign Development
Company Website: http://www.SaltXC.com
ASSUMPTION: SALT XC is a dynamic and innovative agency that values creativity, collaboration, and data-driven insights.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the team's manager or strategist
Work Arrangement: Hybrid (2 days in the office in Toronto, Chicago, and options to work from anywhere)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the team
- Opportunities to work on high-profile campaigns and collaborate with world-leading brands
- Chance to develop skills in data analysis, trend identification, and creative ideation
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in the office in Toronto, Chicago)
Office Location(s): 249 Dufferin St, Toronto, Ontario M6K 1Z5, CA; 5455 De Gaspe Ave, Suite 710, Montreal, Quebec H2T 3B3, CA; 2045 W Grand Ave, PMB 89472, Chicago, Illinois 60612, US
Geographic Context:
- Toronto, Ontario, Canada: A multicultural city with a vibrant arts, culture, and food scene
- Chicago, Illinois, US: A major city with a rich history, diverse neighborhoods, and a thriving arts and culture scene
- Montreal, Quebec, CA: A bilingual city known for its unique culture, historic architecture, and vibrant arts scene
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the team
- Final interview with the director or another senior team member
- Background check and reference check
Key Assessment Areas:
- Social media knowledge and trends
- Data analysis and interpretation skills
- Creativity and ideation abilities
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in social media, digital marketing, or a related field
- Demonstrate a strong understanding of social media trends and online culture
- Showcase your ability to analyze data and draw insights from it
- Prepare examples of how you've turned insights into actionable briefs or creative concepts
- Be ready to discuss your passion for online culture, trends, and digital media
ATS Keywords: Social Media, Insights, Analytics, Trend Identification, Campaign Development, Creative Ideation, Collaboration, Data Analysis, Digital Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media management suites (e.g., Talkwalker, Sprout Social, Hootsuite, Buffer)
- Social listening tools (e.g., Brand24, Mention, Hootsuite Insights)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The required tools and technologies may vary depending on the specific team and project needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas, trends, and technologies
- Collaboration: Working together to achieve exceptional results
- Creativity: Thinking outside the box and pushing boundaries
- Data-driven: Making informed decisions based on data and insights
- Accountability: Taking ownership and responsibility for our work
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay informed about the latest social media trends and online culture?
- Can you provide an example of how you've turned insights into actionable briefs or creative concepts?
- How do you approach working in a dynamic, fast-paced team environment?
- How do you balance data-driven analysis with creative ideation?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and online culture
- Balancing data-driven analysis with creative ideation and innovation
- Working effectively in a hybrid or remote team environment
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the digital media landscape and tools
ASSUMPTION: These challenges can be overcome with strong skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Social Media Manager: Focuses more on day-to-day content creation and scheduling, while this role emphasizes trend identification and insight-driven campaign development
- Digital Marketing Specialist: Covers a broader range of digital marketing channels and tactics, while this role specializes in social media and online trends
- Market Research Analyst: Focuses on quantitative data analysis and reporting, while this role requires a mix of quantitative and qualitative analysis, as well as creative ideation
ASSUMPTION: This role offers a unique blend of analytical, creative, and strategic skills, making it distinct from similar positions.
📝 Sample Projects
- Identifying and capitalizing on emerging trends in online gaming to develop a successful campaign for a major brand
- Analyzing social media conversations around a new product launch to inform content strategy and messaging
- Monitoring and reporting on the performance of a social media campaign, and providing data-driven insights to optimize future efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does the team approach collaboration and ideation, and how can I contribute effectively?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its social media campaigns and content?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of how you've turned insights into actionable briefs or creative concepts
- Be ready to discuss your passion for online culture, trends, and digital media
- Follow up with the hiring manager one week after your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
