📌 Core Information
🔹 Job Title: Social Media Insights Analyst
🔹 Company: SALT XC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Monitoring and analyzing social media trends
- Collaborating with the team to transform insights into actionable briefs and creative ideas
- Keeping up-to-date with the latest social media platforms and tools
- Contributing to the ideation process and helping to predict emerging challenges and conversations
ASSUMPTION: This role requires a strong understanding of social media trends, cultural awareness, and the ability to work collaboratively with a team.
📋 Key Responsibilities
✅ Monitoring and analyzing social media trends using at least one social listening tool
✅ Measuring sentiment and tracking trending topics
✅ Using technical experience in at least one major social media management suite to mine insights and monitor social performance
✅ Staying informed about new ways to track conversations online and the latest social platforms
✅ Collaborating with others to make the work better and contributing ideas to the creative process
✅ Crafting a story about an idea’s success using metrics and measures of social media performance
ASSUMPTION: The role involves a mix of analytical and creative tasks, requiring strong attention to detail and the ability to think outside the box.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of relevant experience working in a related role or capacity
Required Skills:
- Extensive knowledge and work experience in social media, with experience across all major platforms
- Cultural awareness and a keen sense of what’s going on in online culture
- Understanding of brand audiences/targets and digital media targeting
- Technological savviness, with an understanding of tools used to mine insights and monitor social performance
Preferred Skills:
- Experience with specific social listening and management tools (e.g., Talkwalker, Sprout Social, Hootsuite, Buffer)
- Fluency in multiple languages
ASSUMPTION: While a degree is preferred, relevant experience and skills are more important for this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for experience level and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, 40 hours per week (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees (mid-size)
Founded: 2019
Company Description:
- SALT XC is an agency driven by the philosophy of Experiential Commerce™
- They take an integrated approach that connects consumer’s online and offline experiences through data, media, and memorable moments that drive brand transactions
- The Kitchen is a team within SALT XC that brings together creatives, producers, data analysts, and social experts to deliver remarkable ideas that live in various mediums
Company Specialties:
- Experiential Commerce™
- Integrated marketing
- Data-driven insights
- Creative content production
Company Website: http://www.SaltXC.com
ASSUMPTION: SALT XC is a mid-sized agency with a focus on experiential marketing and data-driven insights. The Kitchen is a team within the agency that specializes in creative content production and social media trends.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the team’s strategist
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the team
- Opportunity to work on high-profile campaigns and gain industry recognition
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers opportunities for career growth and development within the team and the broader agency.
🌍 Location & Work Environment
Office Type: Creative agency environment
Office Location(s): 249 Dufferin St, Toronto, Ontario M6K 1Z5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The office is located in the trendy Liberty Village neighborhood, close to public transportation and amenities
- The city offers a mix of urban and outdoor activities, with numerous parks, museums, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The office environment is creative and collaborative, with a focus on fostering innovation and ideas.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the agency’s leadership team
Key Assessment Areas:
- Cultural fit and understanding of the agency’s philosophy
- Technical skills and experience with social media management tools
- Analytical skills and ability to draw insights from data
- Creative thinking and problem-solving abilities
Application Tips:
- Highlight relevant experience and skills in your resume, using keywords from the job description
- Tailor your cover letter to demonstrate your understanding of the agency’s philosophy and your fit for the role
- Prepare examples of your social media insights and how you’ve used them to inform creative content or campaigns
ATS Keywords: Social listening, social media management, trend analysis, data analytics, creative process, performance metrics, cultural awareness, digital media targeting
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience with specific examples and case studies.
🛠️ Tools & Technologies
- Social listening tools (e.g., Talkwalker, Brand24, Hootsuite Insights)
- Social media management suites (e.g., Sprout Social, Hootsuite, Buffer)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team’s preferences and the client’s requirements.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Data-driven decision making
- Accountability and results-driven approach
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on delivering high-quality work and meeting client expectations
- Opportunity for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you comfortable working collaboratively with a diverse team?
- Do you have a strong understanding of social media trends and cultural shifts?
- Are you able to balance analytical and creative thinking to inform your work?
ASSUMPTION: Candidates should be comfortable working in a dynamic, collaborative environment and have a strong understanding of social media trends and cultural shifts.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and platforms
- Balancing analytical and creative thinking to inform insights and ideas
- Managing multiple projects and deadlines in a dynamic work environment
- Adapting to the unique needs and preferences of various clients
ASSUMPTION: These challenges are inherent to the role and require strong adaptability, creativity, and analytical skills to overcome.
📈 Similar Roles Comparison
- Social Media Manager: Focuses more on content creation and community management, while this role emphasizes trend analysis and insights
- Market Research Analyst: Typically focuses on broader market trends and consumer behavior, while this role is more specialized in social media trends
- Content Strategist: Responsible for developing and implementing content strategies, while this role focuses on identifying trends and informing creative content
ASSUMPTION: While these roles share some similarities, each has a unique focus and requires different skills and expertise.
📝 Sample Projects
- Analyzing social media trends to inform a brand’s content strategy for a product launch
- Monitoring and reporting on the performance of a social media campaign to optimize future efforts
- Identifying emerging trends and opportunities in the social media landscape to inform long-term planning
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for the role, from analytical and reporting tasks to strategic and creative thinking.
❓ Key Questions to Ask During Interview
- Can you describe a recent social media trend that you found particularly interesting or challenging to analyze?
- How does the team collaborate to transform insights into actionable briefs and creative ideas?
- What are the most important qualities and skills for someone to succeed in this role?
- How does the agency support the professional growth and development of its employees?
- What are the biggest challenges facing the team or the agency in the coming year, and how can this role help address them?
ASSUMPTION: These questions help candidates better understand the role, the team, and the agency, and demonstrate their interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, using keywords from the job description
- Write a cover letter that demonstrates your understanding of the agency’s philosophy and your fit for the role
- Prepare examples of your social media insights and how you’ve used them to inform creative content or campaigns
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
