Social Media Internship B2C

📌 Core Information

🔹 Job Title: Social Media Internship B2C

🔹 Company: Studyportals

🔹 Location: Eindhoven, Netherlands (Remote)

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (Netherlands)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging social media content for international students
• Managing online communities and responding to comments
• Producing short-form videos and crafting captions
• Supporting the Studyportals Scholarship program
• Collaborating with the marketing team and contributing to content strategy

ASSUMPTION: This role requires a creative and proactive individual with a passion for social media and student-focused storytelling. Previous experience in content creation and social media management is not required but would be an asset.

📋 Key Responsibilities

✅ Create, schedule, and publish engaging social media content across various platforms

✅ Monitor and manage online communities by responding to comments and direct messages

✅ Brainstorm and develop video content using tools like Canva and CapCut

✅ Contribute to the execution and promotion of the Studyportals Scholarship

✅ Track engagement, spot trends, and help shape content strategy based on performance insights

✅ Collaborate with the wider marketing team to ensure consistency and alignment with ongoing campaigns

✅ Take part in brainstorming sessions, creative testing, and content planning

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to adapt to different platforms and audiences.

🎯 Required Qualifications

Education: Pursuing studies in a relevant field (e.g., Marketing, Communications, Digital Media, Business)

Experience: No professional experience required, but relevant coursework or extracurricular activities are a plus

Required Skills:

• Active social media user with a passion for creating content
• Strong English writing and speaking skills
• Proficient in tools like Canva, CapCut, Meta Business Suite, or Excel (or willingness to learn)
• Creative thinker with strong attention to detail
• Proactive and enthusiastic about working in a fast-paced, creative environment
• Caring about helping students and supporting the Studyportals mission

Preferred Skills:

• Previous experience with social media management or content creation
• Familiarity with TikTok, Instagram, YouTube, and LinkedIn
• Knowledge of SEO best practices

ASSUMPTION: While previous experience is not required, candidates with relevant coursework or extracurricular activities may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Monthly allowance of EUR 600 (This is an internship position, and the salary is not negotiable)

Benefits:

• Hands-on experience with social media content creation, video production, and online community building
• The chance to support and promote a meaningful student scholarship program
• A fun, entrepreneurial, and flexible atmosphere where your ideas are valued
• Regular team events and a playful work culture with games and activities
• Work experience in a highly motivated international team (~35 nationalities) at a fast-growing company located in the vibrant Strijp-S near the center of Eindhoven, 10 minutes from the central station

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary for this internship is non-negotiable and in line with industry standards for unpaid internships in the Netherlands. However, the valuable experience and benefits offered make this an attractive opportunity for students.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education. Studyportals is the leading global online education choice platform, listing more than 134,000 undergraduate, postgraduate, distance learning, and preparation programs.

Company Size: Medium (201-500 employees). This size allows for a dynamic and collaborative work environment with opportunities for growth and exposure to various aspects of the business.

Founded: 2009. Studyportals has been helping students around the world explore study programs and make informed choices for over a decade.

Company Description:

• Studyportals is an international study choice platform that helps students find and compare their study options across borders.
• The company's results-based channels support universities with digital marketing, analytics, and international student recruitment.
• Studyportals empowers the world to choose education by providing a leading information source for study seekers.

Company Specialties:

• Higher Education Marketing
• International Student Recruitment
• Online Marketing
• Search Engine Marketing
• Social Media Marketing
• Web Tracking and Conversion

Company Website: studyportals.com

ASSUMPTION: Studyportals is a well-established company in the higher education industry, with a strong focus on international student recruitment and digital marketing.

📊 Role Analysis

Career Level: Entry-level. This internship is an excellent opportunity for students to gain practical experience in social media content creation and management.

Reporting Structure: This role reports directly to the B2C Marketing team and works closely with various departments to ensure consistent branding and messaging.

Work Arrangement: Remote (Netherlands) with the option to work on-site at the Eindhoven headquarters. Flexible hours are available, with a full-time workload of 40 hours per week.

Growth Opportunities:

• Gain hands-on experience in social media content creation, video production, and online community building
• Develop skills in trend spotting, content strategy, and cross-functional collaboration
• Potential full-time employment opportunities after the internship, depending on performance and business needs

ASSUMPTION: This internship offers valuable experience and the opportunity to grow both personally and professionally. While there is no guarantee of full-time employment after the internship, strong performance may lead to future opportunities.

🌍 Location & Work Environment

Office Type: Hybrid (Remote and On-site). The company's headquarters is located in the vibrant Strijp-S neighborhood of Eindhoven, near the city center and 10 minutes from the central station.

Office Location(s): Klokgebouw 280, Eindhoven, 5617 AC, NL

Geographic Context:

• Eindhoven is the fifth-largest city in the Netherlands, located in the southern province of North Brabant.
• The city is known for its innovative and entrepreneurial spirit, with a strong focus on technology, design, and sustainability.
• Eindhoven is home to several multinational corporations and offers a high quality of life with a diverse cultural scene.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely. The work schedule may vary depending on the needs of the team and the candidate's availability.

ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, while the on-site option provides an opportunity to collaborate and integrate with the team in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the B2C Marketing team
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in content ideas
• Strong English writing and communication skills
• Attention to detail and ability to adapt to different platforms
• Proactivity and enthusiasm for the role and the company's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your creativity and passion for social media content creation through examples or a portfolio
• Demonstrate your understanding of the company's mission and how you can contribute to its success
• Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Social Media, Content Creation, Video Production, Community Management, Trend Spotting, Creative Thinking, Attention to Detail, English Proficiency, Marketing, Higher Education, Student Recruitment, Online Marketing, SEO, TikTok, Instagram, YouTube, LinkedIn

ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Demonstrating a strong understanding of the company and its mission is essential for success.

🛠️ Tools & Technologies

• Canva (for graphic design)
• CapCut (for video editing)
• Meta Business Suite (for social media management)
• Excel (for data analysis)
• Social media platforms: TikTok, Instagram, YouTube, LinkedIn

ASSUMPTION: Familiarity with these tools is not required but would be an asset. The company is willing to provide training and support to help the intern succeed in the role.

👔 Cultural Fit Considerations

Company Values:

• Empowering the world to choose education
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity
• Accountability and results-driven

Work Style:

• Creative and entrepreneurial
• Flexible and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do I share Studyportals' commitment to empowering the world to choose education?
• Am I comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do I have strong communication skills and the ability to work effectively with a diverse, international team?
• Am I proactive, creative, and results-driven, with a passion for social media content creation?

ASSUMPTION: Studyportals values candidates who are passionate about its mission, proactive, creative, and results-driven, with strong communication skills and the ability to work effectively in a dynamic, international team.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating content tailored to each audience
• Keeping up with trends and algorithm changes on various social media platforms
• Balancing creativity with data-driven decision-making
• Adapting to a remote work environment and collaborating effectively with a distributed team

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike other social media internships, this role focuses specifically on the B2C market and international student recruitment
• This role offers the opportunity to work with a diverse, international team and gain experience in a fast-growing company in the higher education industry
• Career progression opportunities may include full-time employment in marketing, communications, or related fields

ASSUMPTION: This role offers unique opportunities and challenges compared to other social media internships, with a focus on international student recruitment and a dynamic, entrepreneurial work environment.

📝 Sample Projects

• Creating a TikTok campaign to promote Studyportals' scholarship program
• Developing a series of Instagram stories to highlight student success stories and testimonials
• Producing a YouTube video series featuring international students sharing their experiences studying abroad

ASSUMPTION: These sample projects illustrate the creative and engaging content that the intern will be expected to produce in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Studyportals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Studyportals support the professional development and growth of its interns?
• What are the most significant challenges facing the B2C Marketing team, and how can this role contribute to addressing them?
• How does Studyportals measure the success of its social media campaigns, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, and a proactive approach to understanding the expectations and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your social media content creation and management experience, if applicable
• Prepare questions to ask during the interview to show your interest in the role and the company
• Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.