Social Media Konzepter:in (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Konzepter:in (m/w/d)

🔹 Company: Friendventure Digitalagentur

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing creative social media concepts across various platforms
• Storytelling and visual content creation
• Strategic planning and trend analysis
• Collaboration with designers and other teams

ASSUMPTION: This role requires a strong creative mindset, with a focus on storytelling and visual content. It involves both strategic planning and hands-on content creation.

📋 Key Responsibilities

✅ Developing creative ideas and concepts for social media platforms that engage target audiences

✅ Conducting social media audits and creating strong, cross-channel strategies and content formats

✅ Writing compelling texts for ads, posts, and video scripts to activate users

✅ Creating clear briefings for visuals, videos, and copy, ensuring professional execution with the design team

✅ Monitoring trends and innovations in social media and driving new impulses within the team

✅ Analyzing ongoing campaigns, drawing insights, and continuously developing new ideas based on performance data

✅ Actively integrating creative AI into work processes to improve efficiency and unlock new creative potential

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong strategic thinking and a keen eye for visual storytelling.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Initial experience in social media marketing

Required Skills:

• Passion for storytelling and creative social media formats
• Strong strategic thinking and ability to work independently
• Excellent communication skills in German (C1) and English
• Familiarity with KI tools and prompt engineering
• Eye for visual storytelling and collaboration with designers

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the German market and trends

ASSUMPTION: While initial experience in social media marketing is required, a strong portfolio and relevant skills are more important than extensive work experience.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on experience and performance)

Benefits:

• Friend culture: A supportive work environment with colleagues who are friends
• Work-life balance: No overtime culture
• Full flexibility: Hybrid work and home office options
• Company pension scheme: High employer contribution on top of employee's contribution
• 28 vacation days + 2*0.5 free days for Christmas and New Year's
• Equipment provided: Access to necessary tools and software
• After-work program: Urban sports membership, team events, and annual workation
• Job bike leasing: Lease a bike for work or leisure
• Continuous development: Challenging projects and a culture that encourages questioning the status quo
• Drinks & snacks: Complimentary drinks and snacks in the office

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level social media roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Friendventure is a digital agency specializing in web design, online marketing, and content management. They work with B2B companies, tech startups, and brands to create websites that drive business goals.

Company Size: 51-200 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: 2012. Friendventure has been operating for over a decade, providing stability and experience in the market.

Company Description:

• Friendventure develops websites that serve as the foundation for ambitious digital strategies.
• They focus on user-centered content, outstanding web design, and high-performing technologies.
• Their team consists of 40+ specialists in UX and web design, content management systems, online shops, individual development, SEO, and content.

Company Specialties:

• Web design and web development

Company Website: https://www.friendventure.de

ASSUMPTION: Friendventure's focus on user-centered content and high-performing technologies sets them apart in the web design industry.

📊 Role Analysis

Career Level: Junior to mid-level social media role with opportunities for growth and development.

Reporting Structure: This role reports directly to the marketing or creative director, with close collaboration with the design team.

Work Arrangement: Hybrid work arrangement with a combination of on-site and remote work.

Growth Opportunities:

• Progression to senior or management roles within the marketing or creative department
• Expanding skills and expertise in related areas, such as content creation, SEO, or web design
• Potential to work on high-profile projects and contribute to the company's growth and success

ASSUMPTION: This role offers strong growth potential, as Friendventure is a mid-sized company with a structured work environment and opportunities for collaboration and skill development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Cologne, Berlin, and Hamburg.

Office Location(s): Oskar-Jäger-Str. 173, K6, Cologne, 50825, DE; Skalitzer Straße 104, Berlin, Berlin 10997, DE; Eilenau 122, Hamburg, Hamburg 22089, DE

Geographic Context:

• Cologne: A vibrant city with a rich cultural scene and a strong economy
• Berlin: The capital of Germany, known for its diverse culture, tech industry, and startup scene
• Hamburg: A major port city with a strong economy and a rich cultural heritage

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a focus on work-life balance

ASSUMPTION: The hybrid work arrangement and focus on work-life balance make this role attractive to candidates seeking a good work-life balance and the opportunity to collaborate with a diverse team in multiple locations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Creativity and storytelling skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Familiarity with KI tools and prompt engineering
• Eye for visual storytelling and design

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on storytelling, creativity, and strategic thinking
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Friendventure's mission
• Prepare a portfolio showcasing your creative work, including social media campaigns, content, and visuals
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

ATS Keywords: Social media marketing, storytelling, creative concept development, trend analysis, visual storytelling, content creation, performance data analysis, collaboration with designers, German communication, English communication, strategic thinking, creative AI utilization

ASSUMPTION: Friendventure uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• KI tools and prompt engineering platforms (e.g., Midjourney, DALL-E 2)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: While specific tools and technologies may vary, the role requires proficiency in social media platforms, content creation tools, and KI tools for prompt engineering.

👔 Cultural Fit Considerations

Company Values:

• Friend culture: A supportive work environment with colleagues who are friends
• Work-life balance: No overtime culture
• Full flexibility: Hybrid work and home office options

Work Style:

• Collaborative and creative, with a focus on storytelling and visual content
• Strategic and analytical, with a focus on performance data and trend analysis
• Flexible and adaptable, with a willingness to learn and grow in the role

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment?
• Are you comfortable working with data and analytics to inform your creative decisions?
• Do you have a strong eye for visual storytelling and a willingness to learn and adapt?

ASSUMPTION: Friendventure values a strong cultural fit, with a focus on collaboration, creativity, and adaptability. Candidates who are a good fit for the company's values and work style are more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats simultaneously
• Keeping up with trends and innovations in social media and technology
• Balancing creative and analytical tasks, with a focus on both strategy and execution
• Collaborating effectively with designers and other teams to ensure consistent and high-quality content

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other social media roles, this position places a stronger emphasis on creative storytelling and visual content
• In the German market, this role requires a strong understanding of the local language and cultural context
• Career progression may involve moving into management or specialized roles within the marketing or creative department

ASSUMPTION: This role is unique in its focus on creative storytelling and visual content, with opportunities for growth and development within the marketing or creative department.

📝 Sample Projects

• Developing a social media campaign for a tech startup, including creative concept, visuals, and copy
• Conducting a social media audit for a B2B company and creating a strategic plan to improve performance
• Creating a series of engaging video posts for a brand's Instagram account, showcasing their products or services

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for this role, from creative concept development to strategic planning and content creation.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Friendventure support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the design team collaborate with the social media team, and what are the expectations for this role in that regard?

ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on storytelling, creativity, and strategic thinking
• Prepare a portfolio showcasing your creative work, including social media campaigns, content, and visuals
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
• If selected for the final round, be prepared to present your portfolio and discuss your creative process and strategic approach

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.