Social Media Konzepter:in (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Konzepter:in (m/w/d)

🔹 Company: Friendventure Digitalagentur

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing creative social media concepts across various platforms
• Conducting social media audits and creating cross-channel strategies
• Collaborating with designers to create visually appealing content
• Analyzing campaign performance and optimizing content based on data insights

ASSUMPTION: This role requires a strong creative mindset with a solid understanding of social media trends and user behavior. Candidates should be comfortable working with data and using AI tools to enhance their creative process.

📋 Key Responsibilities

✅ Developing creative social media concepts for various platforms (TikTok, LinkedIn, etc.)

✅ Conducting social media audits and creating strong, cross-channel strategies and content formats

✅ Writing engaging texts for ads, posts, and video scripts

✅ Creating clear briefings for visuals, videos, and copy

✅ Monitoring trends and innovations in social media and setting new impulses in the team

✅ Analyzing ongoing campaigns, deriving learnings, and continuously developing new ideas based on performance data

✅ Actively integrating creative AI into the work process to improve efficiency and unlock new creative potential

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills. Candidates should be comfortable working independently and collaborating with other teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in social media marketing or a related field

Required Skills:

• Passion for storytelling and creative social media concept development
• Experience in social media marketing and a keen eye for trends, language, and visual storytelling
• Strategic mindset with the ability to work independently and set goals
• Strong analytical skills and the ability to use performance data to optimize content
• Fluency in German (C1 level) and English
• Experience with AI tools and prompt engineering
• Strong visual storytelling skills and experience working with designers

Preferred Skills:

• Experience with specific social media management tools (e.g., Hootsuite, Buffer, etc.)
• Knowledge of SEO best practices
• Experience with content management systems (e.g., WordPress, Typo3)

ASSUMPTION: Candidates with a strong portfolio showcasing their creative work and experience with AI tools will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on experience and industry standards for entry-level social media roles in Berlin)

Benefits:

• Friend culture: A work environment where colleagues are friends and support each other
• Work-life balance: No overtime culture, with a focus on maintaining a healthy work-life balance
• Full flexibility: Hybrid work arrangements and the ability to work from home when needed
• Company pension support: A generous employer contribution to the candidate's company pension scheme
• 28 vacation days + 2 half days for Christmas and New Year's Eve
• Equipment provided: Access to the necessary tools and software for the role
• After-work program: Regular team events and an annual workation
• Job bike leasing: The opportunity to lease a bike for commuting or leisure activities
• Continuous development: Opportunities for professional growth and development within the organization
• Drinks & snacks: Access to a variety of drinks and snacks in the office

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level social media roles in Berlin. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Friendventure is a digital agency specializing in web design, online marketing, and content management. They work with B2B companies, tech startups, and brands to create websites that drive business growth and engage audiences.

Company Size: Friendventure has 65 employees, making it a mid-sized company where applicants can expect a structured yet flexible work environment.

Founded: Friendventure was founded in 2012 and has since grown to become a leading digital agency in Germany.

Company Description:

• Friendventure develops websites that serve as the foundation for ambitious digital strategies
• The company combines online marketing expertise, user-centered content, outstanding web design, and performant technologies
• Friendventure's team consists of 40+ specialists in UX and web design, content management systems, online shops, individual development, SEO, and content

Company Specialties:

• Web design and web development

Company Website: friendventure.de

ASSUMPTION: Friendventure's focus on user-centered design and digital strategy makes it an attractive employer for candidates interested in creative and innovative projects.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or candidates with up to 2 years of experience in social media marketing.

Reporting Structure: The Social Media Konzepter:in will report directly to the Marketing Manager and collaborate closely with the Design and Content teams.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The exact work arrangement will be discussed and agreed upon with the successful candidate.

Growth Opportunities:

• As Friendventure is a mid-sized company, there are opportunities for career progression as the company grows and expands its services
• The company encourages continuous learning and professional development, providing opportunities for employees to gain new skills and take on additional responsibilities
• Friendventure's focus on innovation and creativity means that there are opportunities for employees to contribute to the development of new services and products

ASSUMPTION: Candidates should be proactive in seeking out opportunities for growth and development within the company and be open to taking on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Friendventure's offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): Friendventure has offices in Köln, Berlin, and Hamburg. The Social Media Konzepter:in position is based in Berlin.

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city is known for its rich history, diverse cultural offerings, and high quality of life
• Berlin's central location in Europe makes it an ideal base for working with international clients

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are free to arrange their working hours within these parameters.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the Marketing Manager and a member of the Design or Content team
• Final interview with the CEO or another senior member of the management team

Key Assessment Areas:

• Creativity and strategic thinking
• Analytical skills and data-driven decision-making
• Communication skills and ability to work collaboratively
• Fluency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include examples of your creative work and any experience with AI tools
• Be prepared to discuss your understanding of social media trends and your ideas for innovative content
• Follow up with the HR department after your interview to express your interest in the role

ATS Keywords: Social Media Marketing, Creative Concept Development, AI Tools, Performance Data Analysis, Content Creation, Strategic Thinking, German Fluency, English Fluency

ASSUMPTION: Friendventure's recruitment process is designed to assess candidates' creative and analytical skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• AI tools for content creation and optimization (e.g., Copy.ai, Frase, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)
• Content management systems (e.g., WordPress, Typo3)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Friend culture: A work environment where colleagues are friends and support each other
• Work-life balance: No overtime culture, with a focus on maintaining a healthy work-life balance
• Full flexibility: Hybrid work arrangements and the ability to work from home when needed

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment?
• Are you comfortable working with data and using it to inform your creative decisions?
• Do you enjoy working with a diverse team and contributing to a positive work culture?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Friendventure's values and work style in their application and interview.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
• Friendventure's focus on innovation and creativity may mean that the role evolves over time, requiring candidates to be adaptable and open to change
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The Berlin office is located in a vibrant, bustling neighborhood, which may be noisy and distracting at times

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview.

📈 Similar Roles Comparison

• Compared to other social media roles, this position places a greater emphasis on creative concept development and strategic thinking
• Friendventure's focus on user-centered design and digital strategy sets it apart from other digital agencies
• This role offers opportunities for career progression and professional development within a mid-sized company

ASSUMPTION: Candidates should research other social media roles and consider how this position aligns with their career goals and interests.

📝 Sample Projects

• Developing a social media campaign for a tech startup launching a new product
• Conducting a social media audit for a B2B company and creating a cross-channel content strategy
• Creating visually appealing content for a brand's Instagram profile, using AI tools to optimize engagement and reach

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them creatively and strategically.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• How does Friendventure support the professional development of its employees?
• What is the company's approach to work-life balance, and how is this implemented in practice?
• How does Friendventure use data and analytics to inform its digital strategies?
• What is the company's approach to remote work and hybrid teams?

ASSUMPTION: Candidates should use the interview to gain a deeper understanding of Friendventure's work environment, company culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Friendventure job listing
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your creative work and any experience with AI tools
• Be prepared to discuss your understanding of social media trends and your ideas for innovative content
• Follow up with the HR department after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.