Social Media Konzepter:in (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Konzepter:in (m/w/d)

🔹 Company: Friendventure Digitalagentur

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing creative social media concepts that tell engaging stories
• Creating visually appealing and strategically sound content for various platforms
• Leveraging KI, trends, and data to create high-performing content
• Collaborating with designers and other teams to bring ideas to life

ASSUMPTION: This role requires a strong creative mindset, combined with analytical skills to create effective social media content. Previous experience in social media marketing is beneficial but not always required, as the role offers opportunities for growth and learning.

📋 Key Responsibilities

✅ Developing creative social media concepts and content that resonate with target audiences

✅ Conducting social media audits and creating cross-channel strategies

✅ Writing engaging copy for ads, posts, and video scripts

✅ Briefing visuals, videos, and copy to ensure professional execution

✅ Monitoring trends and innovations in social media and implementing new ideas

✅ Analyzing campaign performance, drawing insights, and continuously improving content

✅ Integrating creative AI into work processes to enhance efficiency and creativity

ASSUMPTION: This role requires a mix of creative and analytical skills, with a strong emphasis on storytelling and visual communication. Candidates should be comfortable working independently and collaboratively to achieve results.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: 0-2 years of experience in social media marketing or a related role

Required Skills:

• Excellent storytelling skills with a passion for social media
• Strong creative and strategic thinking abilities
• Fluency in German (C1 level) and English
• Experience with creative AI tools and prompt engineering
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of HTML, CSS, or other web development languages
• Experience with project management tools

ASSUMPTION: While previous experience in social media marketing is beneficial, the role offers opportunities for growth and learning. Therefore, a strong portfolio and relevant skills are more important than years of experience.

💰 Compensation & Benefits

Salary Range: €28,000 - €38,000 per year (based on experience and industry standards for entry to mid-level roles in Berlin)

Benefits:

• Company culture that values friendship and teamwork
• Flexible work-life balance and full flexibility in working hours and location
• Company pension support with a high employer contribution
• 28 vacation days plus additional days off around Christmas and New Year
• Equipment provided to ensure optimal work conditions
• After-work program including team events and an annual workation
• Job bike leasing program
• Continuous development opportunities in a dynamic work environment
• Drinks and snacks provided at the office

Working Hours: Full-time position with standard working hours (40 hours/week) and flexible arrangements

ASSUMPTION: The salary range is estimated based on industry standards for entry to mid-level roles in Berlin. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Friendventure is a digital agency specializing in web design, development, and online marketing. They work with B2B companies, tech startups, and brands to create websites that drive business growth and engage audiences.

Company Size: Medium-sized company with 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2012, with headquarters in Cologne and offices in Berlin and Hamburg

Company Description:

• Focus on user-centered content and outstanding web design
• Expertise in UX, web design, content management systems, e-commerce, and SEO
• Collaborative approach to projects, with a strong emphasis on teamwork and client satisfaction

Company Specialties:

• Web design and development
• Online marketing and SEO
• E-commerce solutions
• Content creation and management

Company Website: friendventure.de

ASSUMPTION: Friendventure's focus on user-centered design and collaborative work makes it an attractive employer for creative professionals seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Entry to mid-level, with opportunities for growth and development within the marketing and communications team

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including design, content, and project management

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Developing expertise in social media strategy and management
• Expanding skills in content creation, design, and project management
• Advancing to a senior or management role within the marketing and communications team

ASSUMPTION: This role offers significant growth opportunities for candidates eager to develop their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern and collaborative office spaces in Berlin, with a mix of on-site and remote work

Office Location(s): Oskar-Jäger-Str. 173, K6, Köln, 50825, DE; Skalitzer Straße 104, Berlin, Berlin 10997, DE; Eilenau 122, Hamburg, Hamburg 22089, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities

Work Schedule: Standard working hours (40 hours/week) with flexible arrangements and a hybrid work model

ASSUMPTION: The hybrid work arrangement and central office location in Berlin provide a good balance between work-life integration and access to a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the marketing team and/or hiring manager
• Final decision and job offer

Key Assessment Areas:

• Creativity and storytelling skills
• Analytical and strategic thinking abilities
• Communication and collaboration skills
• Fluency in German and English
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include a portfolio showcasing your creative and analytical skills
• Prepare examples of social media content you've created or would like to create
• Research Friendventure's company culture and values to demonstrate your fit

ATS Keywords: Social Media Marketing, Storytelling, Creative Concept Development, Trend Analysis, Performance Data Optimization, Visual Storytelling, Collaboration with Designers, German Communication, English Communication, Content Creation, Social Media Audits, Strategic Thinking, Creative AI Utilization

ASSUMPTION: The application process is designed to assess candidates' creative and analytical skills, as well as their cultural fit with Friendventure's collaborative and innovative work environment.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok)
• Creative AI tools (e.g., Midjourney, DALL-E, Copy.ai)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)

ASSUMPTION: The tools and technologies required for this role are standard in the social media marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Friendship and teamwork
• Innovation and continuous learning
• User-centered design and client satisfaction

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative and innovative work environment?
• Are you comfortable working with creative AI tools and prompt engineering?
• Do you have strong storytelling skills and a passion for social media?

ASSUMPTION: Friendventure's company culture values friendship, teamwork, and innovation, making it an attractive employer for creative professionals seeking a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing creative and analytical tasks while maintaining a high level of quality
• Collaborating effectively with various teams and stakeholders
• Adapting to a hybrid work arrangement and maintaining a healthy work-life balance

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on creative concept development and strategic thinking, rather than day-to-day content creation and management
• Industry-specific context: The German social media landscape is highly competitive, with a strong emphasis on storytelling and visual communication
• Career path comparison: This role offers opportunities for growth and development within the marketing and communications team, with potential paths to senior or management roles

ASSUMPTION: This role is well-suited for creative professionals seeking to develop their skills in social media strategy and management, with a focus on creative concept development and strategic thinking.

📝 Sample Projects

• Developing a social media strategy for a tech startup launching a new product
• Creating engaging content for a B2B company's LinkedIn page to increase brand awareness and generate leads
• Analyzing the performance of a social media campaign and optimizing content based on data-driven insights

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on creative concept development, strategic thinking, and data-driven optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Friendventure support the professional development and growth of its employees?
• What is the team structure and dynamic within the marketing department?
• How does Friendventure approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to assess the fit of the role and company culture with the candidate's skills, goals, and values, as well as to gain insights into the company's approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and analytical skills, with a focus on social media content
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.