Social Media Lead

📌 Core Information

🔹 Job Title: Social Media Lead

🔹 Company: ACE Money Transfer

🔹 Location: Rawalpindi, Pakistan

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy to drive organic growth, app installs, and engagement.
• Creating innovative, engaging, and shareable content that resonates with the target audience using AI tools.
• Building, nurturing, and engaging online communities while managing crisis communication on social platforms.
• Analyzing performance metrics and optimizing strategies based on data-driven results to achieve business objectives.
• Leading and mentoring the social media team to deliver high-quality, innovative work.

ASSUMPTION: This role requires a strategic thinker who can connect social media efforts with measurable business outcomes and has a proven track record of driving organic growth, especially in app-based businesses.

📋 Key Responsibilities

✅ Strategy and Planning: Develop, execute, and oversee a comprehensive social media strategy aimed at driving organic growth, app installs, and engagement. Design platform-specific content strategies tailored to audience preferences and algorithm best practices. Identify and capitalize on trends, challenges, and viral opportunities to increase visibility and traffic.

✅ Content Creation and Management: Lead the creation of innovative, engaging, and shareable content that resonates with the target audience. Utilize AI tools to streamline content creation while maintaining a high level of creativity and quality. Oversee the social media content calendar to ensure timely, consistent, and relevant content publishing. Collaborate with design, marketing, and PR teams to produce cohesive and impactful campaigns.

✅ Community Engagement: Build, nurture, and engage online communities, fostering conversations that align with brand values. Respond promptly and professionally to audience interactions, including feedback, inquiries, and concerns. Manage crisis communication on social platforms to protect and enhance the brand's reputation.

✅ Performance Analysis and Optimization: Track and analyze performance metrics such as reach, engagement, and follower growth, and provide actionable insights. Optimize social media strategies and campaigns based on data-driven results to achieve business objectives. Conduct competitor benchmarking to identify opportunities for differentiation and growth.

✅ Team Leadership: Mentor and guide the social media team to deliver high-quality, innovative work. Ensure alignment between social media efforts and overall marketing goals. Support team members in managing deadlines and maintaining consistent output in a fast-paced environment.

✅ Secondary Responsibilities: Partner with influencers and creators to amplify the brand's reach organically. Provide live coverage of events, campaigns, and launches to engage audiences in real time. Develop and maintain a crisis management protocol for social media. Stay informed about industry trends, algorithm updates, and best practices to keep strategies ahead of the curve.

ASSUMPTION: This role requires a dynamic leader with strong communication and interpersonal skills, who can thrive in a fast-paced environment and is passionate about the power of social media to grow a brand organically.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum of 4 years of experience in social media management, content creation, or related fields with a proven track record of driving organic social media growth, especially in app-based businesses.

Required Skills:

• Proven experience in developing and executing social media strategies that drive organic growth, app installs, and engagement.
• Expertise in creating viral campaigns and engaging digital content using AI tools.
• Strong understanding of app installs, engagement metrics, and retention strategies.
• Proficient in using analytics tools to measure performance and refine strategies.
• Excellent communication and interpersonal skills with the ability to mentor and guide a team.

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, native platform insights).
• Knowledge of app growth strategies and familiarity with app stores and ASO trends.

ASSUMPTION: Candidates should have a strong understanding of SEO principles and how they integrate with social media for improved discoverability. They should also be proficient in using AI tools to create content quickly and effectively without compromising creativity or quality.

💰 Compensation & Benefits

Salary Range: The salary range for this role is PKR 1,200,000 - 1,800,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for social media management roles in Pakistan.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: ACE Money Transfer operates in the financial services industry, focusing on online remittance services for customers based in the UK, Canada, Australia, and the European Union.

Company Size: ACE Money Transfer is a small company with a team of 2 employees, which may offer a more intimate work environment with closer collaboration among team members.

Founded: The company was founded in 2015, making it a relatively young and dynamic organization.

Company Description:

• ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom.
• The company is a parent company in a group of companies with a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.
• ACE Money Transfer is hiring a Social Media Lead for its office in Rawalpindi, Pakistan.

Company Specialties:

• Online remittance services
• Digital wallet services
• Real estate
• Advertising businesses
• Software solutions

Company Website: https://acemoneytransfer.com/

ASSUMPTION: As a small company, ACE Money Transfer may offer a more agile and flexible work environment, allowing for greater creativity and innovation in the social media lead role.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a candidate with at least 4 years of experience in social media management, content creation, or related fields.

Reporting Structure: The Social Media Lead will report directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This is an on-site position based in Rawalpindi, Pakistan, with standard working hours and occasional flexibility for overtime as needed.

Growth Opportunities:

• As a small company, ACE Money Transfer may offer opportunities for career growth and advancement as the organization expands.
• The Social Media Lead role provides an opportunity to make a significant impact on the company's online presence and brand awareness.
• This role may lead to future opportunities in management or other senior-level positions within the company or its affiliated businesses.

ASSUMPTION: Given the company's size and diverse portfolio, there may be opportunities for the Social Media Lead to collaborate with other departments and contribute to the success of the broader organization.

🌍 Location & Work Environment

Office Type: ACE Money Transfer's office in Rawalpindi is a modern, professional workspace designed to facilitate collaboration and productivity.

Office Location(s): Rawalpindi, Pakistan

Geographic Context:

• Rawalpindi is the fourth-most populous city in Pakistan and is located near the capital city, Islamabad.
• The city is known for its historical sites, cultural attractions, and vibrant food scene.
• Rawalpindi offers a mix of urban and suburban living options, with easy access to nearby hills and parks for outdoor recreation.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with occasional flexibility for overtime as needed.

ASSUMPTION: The work environment at ACE Money Transfer's Rawalpindi office is likely to be dynamic, collaborative, and fast-paced, reflecting the company's small size and growth-oriented culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Strategic thinking and ability to connect social media efforts with measurable business outcomes
• Creativity and trend-savvy approach to content creation and community engagement
• Proficient use of AI tools for content creation and SEO principles for improved discoverability
• Data-driven decision-making and ability to interpret performance metrics to optimize strategies
• Dynamic leadership and team management skills
• Customer-focused approach to online community engagement and brand presence

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management, content creation, and community engagement.
• Prepare examples of your past work, including successful social media campaigns, to demonstrate your creativity and strategic thinking during the interview.
• Research the company and its industry to show your enthusiasm and understanding of the role and its context.

ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Performance Analysis, Team Leadership, AI Tools, SEO, Data Analysis, Creative Thinking, Crisis Management, Influencer Partnerships, Trend Analysis, Customer Engagement, Social Media Management, Analytics Tools, App Growth Strategies

ASSUMPTION: As a small company, ACE Money Transfer may have a more streamlined application process and a greater emphasis on cultural fit and personal connections during interviews.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native platform insights)
• AI tools for content creation (e.g., Copy.ai, Frase.io)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company grows and adapts to new trends and best practices in social media management.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success
• Collaboration: Working together to achieve common goals and exceed expectations
• Customer-centricity: Prioritizing customer needs and exceeding their expectations
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Dynamic and fast-paced, with a focus on agility and adaptability
• Collaborative and team-oriented, with a strong emphasis on open communication and mutual support
• Customer-focused, with a commitment to understanding and meeting the needs of the company's target audience
• Data-driven, with a reliance on performance metrics and analytics to inform decision-making and strategy

Self-Assessment Questions:

• Do you align with ACE Money Transfer's company values, particularly in prioritizing innovation, collaboration, and customer-centricity?
• Are you comfortable working in a fast-paced, dynamic environment with a strong emphasis on agility and adaptability?
• Do you have a proven track record of driving organic growth and engagement through creative and strategic social media campaigns?

ASSUMPTION: As a small company, ACE Money Transfer places a strong emphasis on cultural fit and personal connections, seeking candidates who share its values and work style.

⚠️ Potential Challenges

• Managing a small team in a fast-paced, dynamic environment may require strong leadership and adaptability skills.
• Working in a small company may present limited resources and budget constraints, requiring creative problem-solving and resourcefulness.
• As the sole social media lead, the role may involve wearing multiple hats and handling various responsibilities, which can be challenging and time-consuming.
• Given the company's focus on organic growth, the role may require a strong emphasis on creative and strategic content creation, which can be demanding and competitive.

ASSUMPTION: The potential challenges of this role can be mitigated by a strong, strategic approach to social media management, effective team leadership, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Lead role at ACE Money Transfer requires a strong focus on organic growth and engagement, with a lesser emphasis on paid advertising and promotions.
• This role is unique in its emphasis on AI tools for content creation and SEO principles for improved discoverability, reflecting the company's commitment to innovation and data-driven decision-making.
• As a small company, ACE Money Transfer offers opportunities for career growth and advancement that may not be available in larger, more established organizations.

ASSUMPTION: The Social Media Lead role at ACE Money Transfer is distinct in its focus on organic growth, AI-driven content creation, and data-driven decision-making, offering a unique opportunity for candidates with relevant skills and experience.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy to drive organic growth, app installs, and engagement for a new app launch
• Creating a viral content campaign to celebrate a company milestone or anniversary, generating buzz and attracting new users
• Managing crisis communication on social media platforms during a sudden change in company policy or public relations issue

ASSUMPTION: These sample projects illustrate the dynamic and multifaceted nature of the Social Media Lead role at ACE Money Transfer, requiring a strong combination of strategic thinking, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for social media and how this role fits into that strategy?
• How does the Social Media Lead role collaborate with other departments, such as marketing, design, and PR, to ensure cohesive and impactful campaigns?
• What are the key performance indicators (KPIs) used to measure the success of social media strategies, and how are they tracked and analyzed?
• How does the company support the professional development and growth of its employees, particularly in the social media and marketing fields?
• What are the biggest challenges facing the company's social media presence, and how can this role address and overcome them?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management, content creation, and community engagement.
• Prepare examples of your past work, including successful social media campaigns, to demonstrate your creativity and strategic thinking during the interview.
• Research the company and its industry to show your enthusiasm and understanding of the role and its context.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.