📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: Vivid Seats
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Overseeing high performing social content and managing TikTok creators
- Working in the live event space and enhancing cultural relevance
- Growing audience, boosting app downloads, and driving ticket sales
- Collaborating with cross-functional teams and influencing business objectives
- Embracing AI tools to power performance and unlock creativity
ASSUMPTION: This role requires a strategic thinker with proven experience driving business results in fast-paced environments. A deep understanding of social media platforms and trends is essential.
📋 Key Responsibilities
✅ Develop and oversee organic and paid social strategies tied to brand, growth, and performance goals
✅ Define KPIs, reporting cadence, and data-backed testing to continuously improve social channel performance
✅ Embrace the evolving world of AI and adapt to the latest LLM (large language model) strategies
✅ Manage brand content calendar, publishing tools, and oversee community engagement
✅ Collaborate with creators and internal teams to produce top-tier social-first content
✅ Identify trends and formats that boost relevance and reach
✅ Build and manage influencer partnerships to expand reach and deepen engagement
✅ Activate fans through campaigns that promote trust, drive app downloads, and increase ticket sales
ASSUMPTION: This role requires a hands-on, collaborative strategist with proven experience driving business results. A strong understanding of social media metrics, performance analysis, and optimization is crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6+ years in social media management, with agency experience preferred
Required Skills:
- Deep understanding of each social platform’s unique features, audiences, and best practices
- Proven experience in setting social media strategy and content direction
- Proven success with paid social, especially app-focused campaigns
- Agile and comfortable with a fast-paced, high-growth environment
- Skilled in enterprise social management tools and analytics platforms
- Strategic and analytical thinker, experienced in social media metrics, performance analysis, and optimization
- Knowledge and passion for entertainment and sports
- Creative, adaptable, and comfortable with some nights/weekends during major events
- Natural collaborator with a proactive mindset
- Positive attitude and genuine excitement to use the latest apps, tools, and social platforms to create content and engage communities
ASSUMPTION: Candidates should have a proven track record in social media management, with a strong understanding of various platforms and trends. Experience with AI tools and enterprise social management tools is preferred.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 USD per year
Benefits:
- Annual bonus incentives and equity for all employees
- FLEX PTO and mental health days
- Medical, dental, and vision insurance
- 401K matching
- Monthly credits and discounts for attending live events
Working Hours: Full-time (40 hours/week) with some nights/weekends during major events
ASSUMPTION: The salary range is based on industry standards for a Social Media Lead role with the required experience level. Vivid Seats offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 501-1,000 employees
Founded: 2001
Company Description:
- Leading online ticket marketplace committed to connecting fans to live events
- Based on the belief that “Life Happens Live”, Vivid Seats provides exceptional value with a wide selection of events and tickets
- Employs proprietary software and unique technology to drive the consumer and business ecosystem for live event ticketing
Company Specialties:
- Sold out and premium event tickets
- Corporate and group events
- Customer Service
- Technology and Internet/Web Development
Company Website: Vivid Seats Careers
ASSUMPTION: Vivid Seats is a well-established company in the live event ticketing industry, with a strong focus on technology and customer service. Its size allows for a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Creative & Brand team, with cross-functional collaboration with various departments
Work Arrangement: Hybrid (3 days/week in-office) with some nights/weekends during major events
Growth Opportunities:
- Potential to advance to a Director or Manager role within the Creative & Brand team
- Opportunities to expand influence and impact across the organization
- Chance to grow with the company as it continues to innovate and expand its offerings
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Creative & Brand team and influence business objectives across the organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in-office)
Office Location(s): 111 N. Canal Street, Chicago, IL 60606, US
Geographic Context:
- Chicago, IL - A major city with a vibrant tech scene and a strong live event industry
- Close proximity to the city's cultural attractions and entertainment districts
- Accessible public transportation and nearby amenities
Work Schedule: Full-time (40 hours/week) with some nights/weekends during major events
ASSUMPTION: Vivid Seats' hybrid work arrangement provides employees with the flexibility to take advantage of in-person and remote collaboration. The Chicago office location offers a dynamic work environment with easy access to cultural attractions and entertainment districts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Social media strategy and content development
- Platform-specific knowledge and trends
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant social media experience and achievements
- Tailor your resume to emphasize key skills and qualifications
- Prepare examples of successful social media campaigns or projects
- Research Vivid Seats' brand and recent campaigns to demonstrate your understanding of the company
ATS Keywords: Social Media Management, Content Strategy, Influencer Partnerships, Paid Social Campaigns, AI Tools, Enterprise Social Management Tools, Entertainment Industry, Sports Industry, Hybrid Work Arrangement
ASSUMPTION: Vivid Seats' application process is designed to assess candidates' social media strategy and content development skills, as well as their ability to collaborate and communicate effectively. A strong understanding of the entertainment and sports industries is crucial for success in this role.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube, Facebook, X)
- Enterprise social management tools (Sprout, Khoros)
- Analytics platforms (Google Analytics, social media analytics tools)
- AI tools (large language models, AI-driven content creation tools)
ASSUMPTION: Vivid Seats' use of AI tools is designed to enhance decision-making, improve workflows, and unlock creativity in social media management. Candidates should be comfortable working with AI-driven tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and cross-functional teamwork
- Customer-centric approach
- Data-driven decision-making
Work Style:
- Agile and adaptable to a fast-paced, high-growth environment
- Collaborative and proactive mindset
- Creative and strategic thinking
- Comfortable with some nights/weekends during major events
Self-Assessment Questions:
- How do you align with Vivid Seats' commitment to innovation and continuous improvement?
- Describe your experience working in a fast-paced, high-growth environment and how you've adapted to changes
- How do you approach collaboration and cross-functional teamwork in a dynamic work environment?
ASSUMPTION: Vivid Seats values candidates who are innovative, collaborative, and adaptable to a fast-paced, high-growth environment. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars
- Keeping up with the latest trends and algorithm changes on various platforms
- Balancing the need for creativity and innovation with data-driven decision-making
- Working with influencers and managing creator partnerships
- Meeting tight deadlines during major events and promotions
ASSUMPTION: This role presents unique challenges related to managing multiple social media platforms, staying current with trends, and balancing creativity with data-driven decisions. Candidates should be prepared to face these challenges and have strategies to overcome them.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Lead: A Social Media Lead role typically involves more strategic planning, influencer partnerships, and cross-functional collaboration than a Social Media Manager role
- Industry-specific context: The entertainment and sports industries have unique challenges and opportunities compared to other industries
- Career path comparison: A Social Media Lead role can serve as a stepping stone to Director or Manager roles within the Creative & Brand team or other departments
ASSUMPTION: A Social Media Lead role at Vivid Seats offers unique opportunities for growth and influence within the organization, compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing a TikTok strategy to grow audience and boost app downloads
- Creating a social media campaign around a major event or artist partnership
- Managing influencer partnerships to expand reach and deepen engagement
ASSUMPTION: Vivid Seats' Social Media Lead role involves a wide range of projects, from developing platform-specific strategies to managing influencer partnerships and campaigns. Candidates should be prepared to take on diverse projects and adapt to changing priorities.
❓ Key Questions to Ask During Interview
- How does Vivid Seats approach data-driven decision-making in social media strategy?
- Can you describe the team structure and dynamics within the Creative & Brand team?
- How does Vivid Seats support the growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Vivid Seats balance creativity and innovation with data-driven decisions in social media management?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Vivid Seats job board
- Tailor your resume to highlight relevant social media experience and skills
- Prepare examples of successful social media campaigns or projects
- Research Vivid Seats' brand and recent campaigns to demonstrate your understanding of the company
- Follow up with the hiring manager one week after your final interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
