📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: Picsart
🔹 Location: Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative social media strategies
- Overseeing and contributing to content creation and campaign execution
- Managing and mentoring a team of social media producers
- Analyzing performance data to refine strategies and drive growth
- Collaborating with cross-functional teams to align social media with broader brand goals
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and hands-on execution. It's ideal for someone who thrives in a fast-paced, dynamic environment and can balance both strategic planning and tactical implementation.
📋 Key Responsibilities
✅ Develop and execute a bold, innovative social media strategy that positions Picsart as the go-to platform for solopreneurs and SMBs
✅ Oversee and actively participate in content creation, storytelling, and campaign execution across YouTube, Instagram, and Pinterest to directly drive engagement and follower growth
✅ Stay ahead of social media trends, pop culture moments, and design innovations to create content that resonates with our audience
✅ Manage and mentor a team of social producers, fostering creativity and collaboration
✅ Partner with marketing, creative, and product teams to align social media with broader brand goals
✅ Use analytics to track performance, uncover insights, and refine strategies for growth and engagement
✅ Actively engage with Picsart’s community to build relationships and amplify user-generated content
✅ Experiment with new formats, tools, and platforms to keep Picsart’s social media presence fresh and exciting
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management. It requires a hands-on approach and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media strategy and content creation with a strong track record of directly growing and managing social media accounts, with a focus on tangible results on YouTube, Instagram, and Pinterest
Required Skills:
- Proven ability to develop and execute successful social media strategies
- Strong content creation skills with a focus on visual storytelling
- Data analysis skills to track performance and refine strategies
- Proven team management experience with a collaborative leadership style
- Excellent organizational and project management skills
Preferred Skills:
- Experience creating or working with content for solopreneurs or SMBs
- Background in visual storytelling or design
- Experience working in a fast-paced, high-growth tech or creative environment
ASSUMPTION: Candidates should have a proven track record in social media strategy and content creation, with a strong focus on driving growth and engagement. Experience in the tech or creative industries is a plus.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-senior level marketing role in Madrid)
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in Madrid. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Picsart is a leading digital creation platform, offering AI-powered tools and a vast open-source content library. It's used by consumers, content creators, businesses, and enterprises worldwide.
Company Size: Picsart has 501-1,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Picsart was founded in 2011, making it a well-established company with a strong track record.
Company Description:
- Picsart is the world’s largest digital creation platform, empowering the creator in everyone, everywhere
- It offers AI-powered tools and a massive open-source content library, featuring stickers, templates, and more
- Picsart is available in 30 languages and has amassed one of the largest open-source content collections in the world
Company Specialties:
- Photo Editing
- Content Creation
- Content Discovery
- Content Sharing
- Drawing and Collage Making
- Social Networking
- Influencers
- Challenges
- Stickers
- Brand Activations
- Video Editing
- Graphic Design
Company Website: picsart.com
ASSUMPTION: Picsart's large user base and extensive content library provide ample opportunities for creative expression and engagement. Its size and established presence offer stability and growth potential.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of social media producers
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to expand the team and take on more responsibilities
- Chance to grow and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and take on more responsibilities.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant cultural scene and a thriving tech industry
- The city offers a high quality of life, with a rich history, diverse neighborhoods, and a lively arts and culture scene
- Madrid is well-connected by public transportation, with easy access to parks, museums, and other attractions
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: Madrid offers a dynamic and engaging work environment, with a rich cultural scene and a thriving tech industry. The on-site office provides a collaborative and creative space for employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Creativity and innovation in content creation
- Data analysis and interpretation skills
- Leadership and team management abilities
- Alignment with Picsart's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media strategy and content creation experience
- Include examples of successful social media campaigns you've executed
- Demonstrate your understanding of Picsart's brand and target audience
- Prepare questions to ask about the team, company culture, and growth opportunities
ATS Keywords: Social Media Strategy, Content Creation, Team Management, Data Analysis, Project Management, Creativity, Pop Culture Awareness, Visual Storytelling
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their alignment with Picsart's brand and values.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: Familiarity with social media management, analytics, design, and video editing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering the creator in everyone, everywhere
- Collaboration and teamwork
- Creativity and innovation
- Customer-centric approach
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and results-focused
- Customer-centric and user-focused
Self-Assessment Questions:
- How do you stay up-to-date with social media trends and pop culture moments?
- Can you provide an example of a successful social media campaign you've executed, and how you measured its success?
- How do you approach managing and mentoring a team of social media producers?
- How do you balance strategic planning with hands-on execution in your work?
ASSUMPTION: Picsart values candidates who are creative, strategic, and collaborative, with a strong customer-centric approach and a passion for continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team of social media producers and fostering a creative and collaborative environment
- Keeping up with the fast-paced nature of social media trends and pop culture moments
- Balancing strategic planning with hands-on execution
- Working in a dynamic and sometimes unpredictable social media landscape
ASSUMPTION: This role presents unique challenges, including managing a team, staying current with social media trends, and balancing strategic planning with hands-on execution. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike other social media roles, this position focuses on attracting solopreneurs and SMBs, requiring a strong understanding of this audience and their needs
- Picsart's large user base and extensive content library provide ample opportunities for creative expression and engagement, setting it apart from other digital creation platforms
- This role offers significant growth potential, with opportunities to advance within the marketing department and take on more responsibilities
ASSUMPTION: This role is unique in its focus on attracting solopreneurs and SMBs, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Picsart feature or tool
- Creating a series of engaging and visually stunning tutorials to showcase Picsart's capabilities
- Managing a social media crisis or negative feedback, and developing a strategy to mitigate damage and improve the situation
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges this role may present, from strategic planning and execution to crisis management and improvement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Picsart support the growth and development of its social media team members?
- What are the most successful social media campaigns Picsart has executed, and what made them successful?
- How does Picsart measure the success of its social media efforts, and how can this role contribute to improving those metrics?
- What is the team's approach to staying up-to-date with social media trends and pop culture moments?
ASSUMPTION: These questions help assess the team's dynamics, priorities, and approach to social media strategy and execution.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media strategy and content creation experience
- Prepare questions to ask about the team, company culture, and growth opportunities
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
