Social Media Lead

📌 Core Information

🔹 Job Title: Social Media Lead

🔹 Company: Brex

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time, Hybrid (2 days in office per week)

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with up to 4 weeks remote work per year)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the social media strategy across Twitter, LinkedIn, and emerging channels
• Building and executing a consistent content calendar that spans campaigns, product launches, thought leadership, community engagement, and culture
• Collaborating cross-functionally with various teams to translate company priorities into social storytelling
• Tracking performance, analyzing trends, and evolving strategy based on data-driven insights

ASSUMPTION: This role requires a strong understanding of the fintech landscape and the ability to balance editorial instincts with performance metrics. The ideal candidate will have experience managing teams and thrive in a fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Developing and owning the social media strategy across Twitter, LinkedIn, and emerging channels, setting growth and engagement goals, defining audience segmentation, and aligning content to business priorities

✅ Building and executing a consistent content calendar that spans campaigns, product launches, thought leadership, community engagement, and culture

✅ Tailoring content strategies to leverage each platform's unique strengths, audience behaviors, and algorithm differences

✅ Writing and editing high-performing content, from threads and posts to witty replies and live commentary

✅ Engaging with the fintech and startup ecosystem in real time, replying to founders, customers, investors, and industry voices to grow awareness and brand affinity

✅ Collaborating cross-functionally with product marketing, brand, comms, design, and execs to translate company priorities into social storytelling

✅ Tracking performance, analyzing trends, and evolving strategy based on what’s working — using data to inform decisions and experiments

ASSUMPTION: This role requires a strong understanding of the fintech landscape and the ability to balance editorial instincts with performance metrics. The ideal candidate will have experience managing teams and thrive in a fast-paced, cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in social media, ideally at a fintech, B2B SaaS, or tech company with a strong brand voice

Required Skills:

• Proficient at scaling social strategy — from goal-setting to execution and measurement
• Deeply embedded in fintech and tech Twitter/LinkedIn — knows who’s who, what’s trending, and where the conversation is headed
• Can write sharp, on-brand content and shift tone as needed — from insightful to witty to deadpan
• Consistently ideates and experiments fresh ideas (weekly) for how social can fuel community, conversation, and advocacy
• Thrives in a fast-paced environment where strategy and execution go hand in hand

Preferred Skills:

• Experience growing a brand’s social presence from early days to scaled presence
• Experience building a founder or executive social presence as part of a brand strategy

ASSUMPTION: Given the role's focus on strategy, content creation, and team management, candidates with a strong background in social media, marketing, or a related field are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $173,568 - $216,960 (based on experience and location)

Benefits:

• Equity
• Stock Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Lead role in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience, skills, and internal pay parity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2017

Company Description:

• Brex is the modern spend platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel
• Over 30,000 companies, including Anthropic, SeatGeek, and Atari, use Brex to make every dollar count
• Brex is committed to building a diverse team and inclusive culture, empowering employees with the tools, resources, and support they need to grow their careers

Company Specialties:

• Corporate Cards
• Expense Management
• Banking
• Bill Pay
• Travel

Company Website: brex.com

ASSUMPTION: Brex is a well-established fintech company with a strong focus on innovation and customer success. They value diversity and inclusion, providing employees with the resources and support they need to grow their careers.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of Marketing and oversees a Social Media Associate

Work Arrangement: Hybrid (2 days in office per week, with up to 4 weeks remote work per year)

Growth Opportunities:

• Potential to grow into a management or leadership role within the Marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the Marketing department or explore other areas of the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, neighborhoods, and outdoor activities
• Brex's office is located in the heart of San Francisco, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely up to 4 weeks per year

ASSUMPTION: Brex's office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager (Head of Marketing)
• Interview with the team (Marketing team members)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Social media strategy and execution
• Content creation and storytelling
• Data analysis and performance metrics
• Leadership skills and team management
• Alignment with Brex's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience, strategy development, and content creation skills
• Include specific examples of your work, such as successful social media campaigns or content pieces
• Demonstrate your understanding of the fintech landscape and Brex's business
• Prepare thoughtful questions to ask during the interview, focusing on Brex's company culture, growth opportunities, and the team's priorities

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Leadership, Fintech, B2B SaaS, Cross-Functional Collaboration, Performance Metrics, Trend Analysis, Brand Voice, Writing Skills, Team Management, Marketing

ASSUMPTION: Brex's application process is designed to assess candidates' skills, experience, and cultural fit. The interview process is thorough and involves multiple stakeholders to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)

ASSUMPTION: Brex uses industry-standard tools and technologies for social media management, data analysis, and content creation. Candidates should be comfortable using these tools and be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Inclusive

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Creative and strategic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where strategy and execution go hand in hand?
• Are you deeply embedded in the fintech landscape and passionate about staying up-to-date with industry trends and conversations?
• Do you have strong leadership skills and experience managing and developing team members?
• Are you comfortable using data to inform decisions and evolve strategy based on performance metrics?
• Do you align with Brex's company values and culture, and are you excited about the opportunity to contribute to the company's mission?

ASSUMPTION: Brex values candidates who are passionate about the fintech industry, data-driven, and collaborative. They seek individuals who align with their company values and are excited about the opportunity to contribute to their mission.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities in a fast-paced environment
• Staying up-to-date with the rapidly evolving fintech landscape and social media trends
• Balancing editorial instincts with performance metrics and data-driven insights
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a hybrid environment, with some days in the office and others remote

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate who can thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike other social media roles, this position requires a strong understanding of the fintech landscape and the ability to balance editorial instincts with performance metrics
• Compared to other marketing roles, this position has a stronger focus on strategy development, content creation, and team management
• Career progression in this role may involve growing into a management or leadership position within the Marketing department or exploring other areas of the organization

ASSUMPTION: This role is unique in its focus on the fintech landscape and the balance between editorial instincts and performance metrics. Candidates should have a strong background in social media, marketing, or a related field and be passionate about the fintech industry.

📝 Sample Projects

• Developing and executing a social media strategy for a product launch, including content creation, engagement, and performance tracking
• Building and managing a social media team, including hiring, onboarding, and training new members
• Collaborating with cross-functional teams to create and execute a thought leadership campaign, including content creation, promotion, and engagement

ASSUMPTION: These sample projects are representative of the types of initiatives a Social Media Lead at Brex might work on, focusing on strategy development, content creation, team management, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does Brex approach balancing editorial instincts with performance metrics in social media strategy?
• What are the key priorities for the Marketing team in the next 6-12 months, and how does this role contribute to those priorities?
• How does Brex support the growth and development of its employees, particularly in the Marketing department?
• What is the team's approach to collaboration and cross-functional work, and how does this role fit into that dynamic?
• How does Brex measure the success of its social media efforts, and how does this role contribute to those metrics?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities, ensuring a strong fit for both the candidate and Brex.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience, strategy development, and content creation skills
• Prepare specific examples of your work, such as successful social media campaigns or content pieces
• Demonstrate your understanding of the fintech landscape and Brex's business
• Prepare thoughtful questions to ask during the interview, focusing on Brex's company culture, growth opportunities, and the team's priorities
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.