📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: CookUnity
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing impactful social media strategies across owned channels
- Leveraging deep subject matter expertise to drive measurable results
- Acting as the voice of the CookUnity brand in social channels
- Collaborating with chefs and creative teams to enhance brand presence
- Analyzing performance analytics and surfacing meaningful insights
ASSUMPTION: This role requires a strategic thought leader who can make strong recommendations and the right judgement calls with autonomy. They must be social-obsessed, fluent in the language of the internet, and have a track record of building brands and community on social media.
📋 Key Responsibilities
✅ Set the vision and strategy for CookUnity across key social channels
✅ Develop innovative, attention-grabbing strategies and concepts
✅ Plan, organize, and execute organic content and assets for social media
✅ Post content using best practices and optimization tactics
✅ Manage comments, replies, and DMs across all active social media channels
✅ Report performance analytics and surface meaningful insights
✅ Collaborate with chefs as co-marketers and brand evangelists
✅ Partner with creative teams to capture organic, social-first content
✅ Support thought leadership content development for the founder and select executives
✅ Collaborate with the paid social team to create a cohesive brand presence
ASSUMPTION: This role requires a high level of creativity, analytical skills, and the ability to manage multiple complex projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of relevant work experience in successful high-growth premium consumer and/or technology brands
Required Skills:
- Proficient in social media management, strategy development, planning, and analysis
- Expertise in social content creation and native features
- Proven track record leading social-first campaigns
- Ability to manage multiple complex projects and prioritize effectively
- Proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong understanding of social media trends and a passion for creating engaging content.
💰 Compensation & Benefits
Salary Range: $110,000 - $120,000 per year
Benefits:
- Health Insurance Coverage
- 401k Plan
- PTO Policy and Paid Sick Days / Unlimited PTO
- 5-Year Sabbatical
- Paid Family Leave
- Compassionate Leave
- CookUnity Credits
- Wellness Perks
- Personalized Spanish Coach
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and the candidate's experience, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 501-1,000 employees
Founded: 2015
Company Description:
- CookUnity is the first Chef-Direct Subscription service, connecting talented chefs with eaters across the country
- They offer small-batch, restaurant-quality meals for an elevated at-home dining experience
- CookUnity is changing meal delivery by bringing diverse, all-star chefs together on one platform
Company Specialties:
- foodtech
- technology
- D2C
- chefs
- subscription
- and marketplace
Company Website: https://www.cookunity.com
ASSUMPTION: CookUnity is a rapidly growing startup focused on disrupting the meal delivery industry by connecting consumers with talented chefs.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Brand Marketing
Work Arrangement: Remote OK, with the possibility of local travel for content capture
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to shape the social media strategy and make a significant impact on the brand
- Chance to work closely with talented chefs and learn about the food industry
ASSUMPTION: This role offers significant growth potential as CookUnity continues to expand its reach and influence in the market.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with local travel)
Office Location(s): 630 Flushing Avenue, Brooklyn, New York 11206, US
Geographic Context:
- The role is based in New York, with the opportunity to work remotely
- New York is a major hub for the food and beverage industry
- The city offers a diverse range of cultural experiences and culinary influences
Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of local travel
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the Head of Brand Marketing to discuss the role and company culture
- Final interview with key stakeholders to evaluate the candidate's strategic thinking and creative approach
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and innovation
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
Application Tips:
- Highlight your experience with social media strategy development and execution
- Include examples of successful social media campaigns you've led
- Demonstrate your understanding of the food and beverage industry and CookUnity's unique value proposition
ATS Keywords: Social Media Strategy, Content Creation, Performance Analytics, Brand Awareness, Audience Engagement, Digital Marketing, Chef Collaboration
ASSUMPTION: CookUnity's hiring process is designed to assess the candidate's strategic thinking, creativity, and cultural fit, with a focus on their ability to drive measurable results in the social media space.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Creative software (Adobe Creative Suite, Canva, etc.)
- Analytics tools (Google Analytics, Sprout Social Analytics, etc.)
ASSUMPTION: The ideal candidate will be proficient in using a variety of social media management tools and creative software to optimize their performance.
👔 Cultural Fit Considerations
Company Values:
- Empowering chefs to nourish the world
- Crafting exceptional experiences for our customers
- Fostering a diverse, inclusive, and collaborative work environment
Work Style:
- Entrepreneurial and proactive
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a proven track record of building brands and community on social media?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: CookUnity values candidates who are passionate about their work, proactive in their approach, and committed to fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously in a fast-paced environment
- Keeping up with the latest social media trends and algorithm changes
- Balancing the need for creativity and innovation with data-driven decision-making
- Collaborating effectively with chefs and other stakeholders with varying schedules and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the social media landscape, and effective communication and collaboration strategies.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on social media strategy and execution
- Compared to other social media roles, this position offers a unique opportunity to work closely with talented chefs and shape the brand's identity
- Career progression in this role may involve moving into a leadership position as the company grows
ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and collaboration, with a strong focus on driving measurable results in the social media space.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new chef partnership
- Creating a series of engaging, on-brand content to promote an upcoming event
- Analyzing performance data to optimize content strategy and improve engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to think strategically, create engaging content, and analyze performance data to drive continuous improvement.
❓ Key Questions to Ask During Interview
- How does CookUnity support the growth and development of its social media team?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does CookUnity collaborate with chefs to create engaging content and amplify their voices on social media?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CookUnity measure the success of its social media campaigns, and what KPIs are most important to track?
ASSUMPTION: Asking these questions will help the candidate understand the role's priorities, the company's approach to social media, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with social media strategy development and execution in your resume and cover letter
- Include examples of successful social media campaigns you've led and the results you achieved
- Prepare a portfolio or examples of your social media work to showcase your creativity and analytical skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
