Social Media Lead

📌 Core Information

🔹 Job Title: Social Media Lead

🔹 Company: Arcadis

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global social media strategies
• Managing organic social media channels and paid media campaigns
• Collaborating with regional marketing teams and digital marketing teams
• Handling ad hoc queries from global marcoms community and business stakeholders
• Managing brand ambassador programs and influencer marketing

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills. The ideal candidate will have a proven track record in social media marketing and experience working with global teams.

📋 Key Responsibilities

✅ Develop and execute social media plans for regional and global campaigns

✅ Publish organic content to social media channels using a social media management tool

✅ Manage and handle ad hoc queries from global marcoms community and business stakeholders

✅ Manage and implement brand ambassador programs and influencer marketing in key social media channels

✅ Curate social media content from various resources to increase brand presence on social networking sites

✅ Monitor and manage post engagements, negative reactions, and comments on social media channels

✅ Create and manage monthly organic content calendars

✅ Monitor benchmarks for measuring the impact of social media content and analyze, review, and report on campaign effectiveness

✅ Provide insights and best practices to regional and global teams

✅ Continuously perform competitive research and monitor trends

✅ Support in developing modules, guides, and process documents

✅ Identify and provide suggestions for continuous process improvement

✅ Work closely with third-party suppliers to maximize the use of platforms

✅ Any other duties as assigned by the project manager/team lead

ASSUMPTION: This role requires a strong understanding of social media platforms, content development, campaign management, and people management skills. The ideal candidate will be proactive, detail-oriented, and able to work well under pressure.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, or any Business-related courses

Experience: 6+ years of cumulative experience in social media marketing, managing social platforms including LinkedIn, Twitter, Facebook, Instagram, Twitter, and Social Media Management Software

Required Skills:

• In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.)
• Hands-on experience with Oktopost or similar social media management software
• Excellent understanding of LinkedIn Ads Manager, Meta Business Manager, Google Ads
• Good understanding of Google Analytics (UA/GA4) and data visualization software like Google Data Studio
• Proficient in MS Office applications (Word, Excel, Outlook, and PowerPoint)
• Experience with task management software like Asana or similar

Preferred Skills:

• Certification or hands-on experience with LinkedIn
• Experience with Facebook, Instagram, Youtube, and Tiktok

ASSUMPTION: The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proactive attitude. They should also be curious, driven by continuous improvement, and able to take accountability for their work.

💰 Compensation & Benefits

Salary Range: PHP 800,000 - 1,200,000 per year (Estimated based on industry standards for a Social Media Lead with 6+ years of experience in the Philippines)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance program
• Training and development opportunities
• Flexible work arrangements

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Lead with the required experience level in the Philippines. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Arcadis is a global design and consultancy firm specializing in natural and built assets. They operate in over 70 countries and have more than 36,000 employees worldwide.

Company Size: Arcadis is a large company with over 10,000 employees in the Philippines alone. This means there are ample opportunities for career growth and development.

Founded: Arcadis was founded in 1999 and has since grown to become one of the world's leading design and consultancy firms.

Company Description:

• Arcadis is a global leader in delivering sustainable design, engineering, and consultancy solutions for natural and built assets.
• They are committed to improving quality of life and creating a lasting legacy for their clients and communities.
• Arcadis operates in over 70 countries and has more than 36,000 employees worldwide.

Company Specialties:

• Consultancy
• Architectural design
• Design & Engineering
• Natural and built assets
• Business Advisory
• Health and safety
• Environmental Remediation
• Sustainability
• Program, Project and Cost Management
• Infrastructure
• Water
• Buildings
• Environment
• and Software

Company Website: http://www.arcadis.com

ASSUMPTION: Arcadis is a large, global company with a strong focus on sustainability and improving quality of life. They offer a wide range of services and have a strong presence in the Philippines.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage. The Social Media Lead will be responsible for managing a team and executing global social media strategies.

Reporting Structure: The Social Media Lead will report directly to the Global Marcomms team and work closely with regional marketing teams and digital marketing teams.

Work Arrangement: This role is on-site and requires working in the Arcadis office in Makati City, Philippines.

Growth Opportunities:

• Opportunities to work on global campaigns and collaborate with international teams
• Potential to advance to a senior-level role within the marketing department
• Chance to gain experience in people management and team leadership

ASSUMPTION: This role offers significant growth opportunities for the right candidate. With Arcadis' global presence and diverse range of services, there are many paths for career advancement.

🌍 Location & Work Environment

Office Type: Arcadis' Makati City office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 630 Plaza Drive, Makati City, Philippines

Geographic Context:

• Makati City is the financial hub of the Philippines and is home to many multinational corporations.
• The office is conveniently located near public transportation and has easy access to nearby amenities.
• The city offers a vibrant nightlife, diverse dining options, and numerous shopping centers.

Work Schedule: The Social Media Lead will work standard office hours, Monday to Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: Makati City is a bustling, urban environment with a mix of modern and traditional Filipino culture. The Arcadis office is centrally located and offers a professional, collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Global Marcomms team
• Background check and onboarding

Key Assessment Areas:

• Social media marketing expertise
• Campaign management skills
• Creativity and strategic thinking
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with Arcadis' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
• Include specific examples of successful social media campaigns you've managed in the past
• Demonstrate your understanding of Arcadis' business and the role's requirements in your application materials
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Social Media Marketing, Campaign Management, Content Development, Project Management, Analytical Skills, Communication Skills, Time Management, Presentation Skills, Team Management, Digital Marketing, Data Analysis, Social Media Strategy, Trend Monitoring, Recruitment, Content Curation, Process Improvement

ASSUMPTION: The application process for this role is likely to be competitive, as Arcadis is a well-established company with a strong global presence. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare thoroughly for the interview process.

🛠️ Tools & Technologies

• Oktopost or similar social media management software
• LinkedIn Ads Manager, Meta Business Manager, Google Ads
• Google Analytics (UA/GA4) and data visualization software like Google Data Studio
• MS Office applications (Word, Excel, Outlook, and PowerPoint)
• Task management software like Asana or similar

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• One Arcadis
• Expertise
• Collaboration
• Innovation
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do I align with Arcadis' values, particularly integrity and collaboration?
• Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do I have strong project management skills and the ability to manage multiple tasks and deadlines?
• Am I comfortable working with global teams and managing remote team members?

ASSUMPTION: Arcadis values a diverse and inclusive work environment where employees feel empowered to be their best. The ideal candidate will be a strong cultural fit with Arcadis' values and work style.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals
• Managing global teams and stakeholders may present cultural and time zone challenges
• The role may require occasional overtime or weekend work to meet project deadlines
• The Makati City office environment can be fast-paced and competitive

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects and deadlines effectively.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager role, but with a greater emphasis on global campaign management and team leadership
• Compared to other marketing roles, this position requires a higher level of strategic thinking and project management skills
• Career progression in this role could lead to a Senior Social Media Manager or Director of Marketing position

ASSUMPTION: This role offers a unique opportunity to gain global experience and develop leadership skills in a large, multinational corporation.

📝 Sample Projects

• Developing and executing a global social media campaign for a major product launch
• Managing a team to create and implement a content calendar for multiple social media channels
• Conducting a competitive analysis and trend report for a specific industry or market

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Social Media Lead may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the team or department currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
• Prepare for the interview process by researching Arcadis' business and the role's requirements
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.