📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: OKX
🔹 Location: Europe (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting OKX's social and cultural presence through impactful content
- Leading the global social team and collaborating with influencers
- Defining storytelling and growing social communities across Europe
- Working with social media managers to bring day-to-day posts to life
ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to succeed in the fast-paced world of social media and crypto.
📋 Key Responsibilities
✅ Ideate, oversee, and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat, and TikTok
✅ Work with influencers to create socially charged community programs, video content, and memes
✅ Generate interesting influencer briefs and prompts
✅ Grow and galvanize a community of crypto and OKX evangelists
✅ Continuously explore new trends to stay ahead of the curve and deliver innovative social content
✅ Generate strategic framework and copy for brand and product campaigns
✅ Collaborate with internal departments to establish campaign objectives and complete tasks
✅ Create SOPs for effective cross-functional collaboration, resolve conflicts, and motivate the team
ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 10+ years of experience in social media and/or brand marketing
Required Skills:
- Proven experience in social media marketing and brand management
- Deep understanding of the crypto culture and ecosystem
- Strong project management skills
- Proficiency in social design tools: Figma, Canva
- Exceptional communication skills in English
- Problem-solving skills and adaptability to the ever-evolving climate of social media
- Prioritization skills and ability to manage timely social projects and evergreen campaigns
Preferred Skills:
- Strong photography skills
- Video editing skills
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their strategic, conceptual, and design skills.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a senior marketing role in Europe)
Benefits:
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team-building programs and company events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Europe with 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: OKX is a leading crypto exchange and web3 platform, operating in the competitive and rapidly evolving crypto industry.
Company Size: OKX has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: OKX was founded in 2017 and has since grown to become one of the largest crypto exchanges globally.
Company Description:
- OKX offers a comprehensive range of crypto trading services and web3 solutions
- Committed to shaping a fairer, more transparent, and accessible society through blockchain technology
- Partners with high-profile sports teams and events to promote its brand and products
Company Specialties:
- Crypto Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: OKX Official Website
ASSUMPTION: OKX's large employee base and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Global Head of Marketing and works closely with regional marketing teams and influencers
Work Arrangement: Remote work with occasional travel for events and meetings
Growth Opportunities:
- Potential to grow into a global leadership role within the marketing department
- Chance to work on high-impact campaigns and projects with significant budgets
- Opportunity to collaborate with and learn from industry-leading influencers and partners
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, providing ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Remote work with occasional in-person meetings and events
Office Location(s): Europe (Remote)
Geographic Context:
- Europe is a diverse and dynamic region with a growing crypto market
- Remote work offers flexibility and the opportunity to work from various locations within Europe
- Occasional travel may be required for events, meetings, and influencer collaborations
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from across Europe.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of the crypto industry and OKX's brand
- Project management and organizational skills
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your previous social media campaigns and their outcomes
- Prepare a portfolio showcasing your creative and strategic thinking
- Research OKX's brand, values, and recent campaigns to demonstrate your understanding of the company
ATS Keywords: Social Media, Brand Marketing, Influencer Collaboration, Content Creation, Trend Analysis, Community Building, Project Management, Crypto, Blockchain, OKX
ASSUMPTION: OKX's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms: X (Twitter), Facebook, Instagram, Snapchat, TikTok
- Social design tools: Figma, Canva
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The ideal candidate will have experience with the mentioned tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- We Before Me
- Do the Right Thing
- Get Things Done
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the crypto industry and its potential to shape the future?
- Can you balance strategic thinking with day-to-day execution and project management?
ASSUMPTION: OKX values candidates who align with their core principles and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-evolving crypto industry
- Occasional travel requirements for events and influencer collaborations
- Balancing strategic thinking with day-to-day execution and project management
ASSUMPTION: The ideal candidate will be adaptable, resilient, and capable of thriving in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the European market and collaboration with regional influencers
- OKX's global presence and resources provide opportunities not available in smaller organizations
- Career path comparison: This role can lead to global leadership positions within OKX's marketing department
ASSUMPTION: OKX's unique position in the crypto industry and global presence offer distinct advantages and opportunities for candidates in this role.
📝 Sample Projects
- Developing a social media campaign to launch a new crypto product in Europe
- Collaborating with influencers to create engaging content and grow OKX's social media presence
- Managing a team to execute a global brand awareness campaign across multiple channels
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the role and the diverse range of responsibilities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within OKX?
- What are the most significant challenges facing the social media team, and how can this role address them?
- What opportunities exist for growth and development within this role and the marketing department?
- How does OKX support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your creative and strategic thinking
- Research OKX's brand, values, and recent campaigns to demonstrate your understanding of the company
- Follow up with the hiring team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
