Social Media Lead

📌 Core Information

🔹 Job Title: Social Media Lead

🔹 Company: ACE Money Transfer

🔹 Location: Rawalpindi, Punjab, Pakistan

🔹 Job Type: On-site, Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy to drive organic growth, app installs, and engagement.
• Creating innovative, engaging, and shareable content that resonates with the target audience.
• Managing online communities and responding to audience interactions promptly and professionally.
• Analyzing performance metrics and optimizing strategies based on data-driven results.
• Leading and mentoring a creative team in a fast-paced environment.

ASSUMPTION: This role requires a strategic thinker with a proven track record in driving organic growth, app installs, and customer retention through social media efforts.

📋 Key Responsibilities

✅ Develop, execute, and oversee a comprehensive social media strategy aimed at driving organic growth, app installs, and engagement.

✅ Design platform-specific content strategies tailored to audience preferences and algorithm best practices.

✅ Identify and capitalize on trends, challenges, and viral opportunities to increase visibility and traffic.

✅ Lead the creation of innovative, engaging, and shareable content that resonates with the target audience.

✅ Utilize AI tools to streamline content creation while maintaining a high level of creativity and quality.

✅ Oversee the social media content calendar to ensure timely, consistent, and relevant content publishing.

✅ Collaborate with design, marketing, and PR teams to produce cohesive and impactful campaigns.

✅ Build, nurture, and engage online communities, fostering conversations that align with brand values.

✅ Respond promptly and professionally to audience interactions, including feedback, inquiries, and concerns.

✅ Manage crisis communication on social platforms to protect and enhance the brand's reputation.

✅ Track and analyze performance metrics such as reach, engagement, and follower growth, and provide actionable insights.

✅ Optimize social media strategies and campaigns based on data-driven results to achieve business objectives.

✅ Conduct competitor benchmarking to identify opportunities for differentiation and growth.

✅ Mentor and guide the social media team to deliver high-quality, innovative work.

✅ Ensure alignment between social media efforts and overall marketing goals.

✅ Support team members in managing deadlines and maintaining consistent output in a fast-paced environment.

✅ Partner with influencers and creators to amplify the brand's reach organically.

✅ Provide live coverage of events, campaigns, and launches to engage audiences in real time.

✅ Develop and maintain a crisis management protocol for social media.

✅ Stay informed about industry trends, algorithm updates, and best practices to keep strategies ahead of the curve.

ASSUMPTION: This role requires a dynamic leadership style, with a strong focus on data-driven decision-making and strategic thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum of 4 years of experience in social media management, content creation, or related fields, with a proven track record in driving organic growth, especially in app-based businesses.

Required Skills:

• Strategic thinking and planning
• Content creation and management
• Community engagement and management
• Performance analysis and optimization
• Team leadership and mentoring
• AI and SEO proficiency
• Data-driven decision-making
• Dynamic leadership and collaboration
• Customer-focused approach
• Tech-savvy with social media management tools and analytics platforms

Preferred Skills:

• Experience with app growth strategies and familiarity with app stores and ASO trends
• Fluency in English and local language(s)

ASSUMPTION: Candidates should have a strong understanding of app installs, engagement metrics, and retention strategies, as well as experience with social media management tools and analytics platforms.

💰 Compensation & Benefits

Salary Range: PKR 150,000 - 250,000 per annum (Based on experience and industry standards for mid-senior level roles in Pakistan)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Flexible working hours
• On-site parking
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available for specific projects or team members.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Pakistan, with consideration for the candidate's experience and the company's size and success.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - Remittance and Money Transfer

Company Size: Small (2 employees)

Founded: 2012, with headquarters in Manchester, UK

Company Description:

• ACE Money Transfer is a UK-based company specializing in online remittance services for customers outside the UK, Canada, Australia, and the European Union, including Switzerland.
• The company offers a parent company in a group of companies with a diversified portfolio, including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.
• ACE Money Transfer is known for its competitive exchange rates, fast transfers, and excellent customer service.

Company Specialties:

• Online remittance services
• Money transfer solutions
• Foreign exchange services
• Digital wallet services
• Real estate and advertising businesses
• Software solutions

Company Website: https://acemoneytransfer.com/

ASSUMPTION: As a small company, ACE Money Transfer offers a dynamic and agile work environment, with opportunities for growth and impact on the business.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Social Media Lead will report directly to the CEO or another senior executive within the company.

Work Arrangement: On-site, with flexible hours and remote work options available for specific projects or team members.

Growth Opportunities:

• As the company grows, there may be opportunities to expand the social media team or take on additional responsibilities within the marketing department.
• The Social Media Lead may have the opportunity to work on special projects or initiatives, contributing to the company's overall success and growth.

ASSUMPTION: This role offers growth opportunities as the company expands its services and enters new markets.

🌍 Location & Work Environment

Office Type: ACE Money Transfer's Rawalpindi office is a modern, well-equipped workspace with a collaborative and inclusive environment.

Office Location(s): Rawalpindi, Punjab, Pakistan

Geographic Context:

• Rawalpindi is the fourth-most populous city in Pakistan, with a diverse cultural scene and a growing economy.
• The city is known for its historical sites, shopping centers, and vibrant food scene.
• Rawalpindi is conveniently located near Islamabad, the capital of Pakistan, offering easy access to both urban and rural areas.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available for specific projects or team members.

ASSUMPTION: The work environment at ACE Money Transfer's Rawalpindi office is collaborative, inclusive, and focused on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and management
• Community engagement and management
• Performance analysis and optimization
• Team leadership and collaboration
• AI and SEO proficiency
• Data-driven decision-making
• Dynamic leadership and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of social media trends, algorithms, and best practices in your application materials.
• Demonstrate your ability to create engaging, shareable content and manage online communities in your portfolio or examples.
• Prepare for interview questions that assess your strategic thinking, data analysis, and leadership skills.
• Research ACE Money Transfer's company culture and values to ensure a strong fit.

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Performance Analysis, Team Leadership, AI Tools, SEO, Data-Driven Decision Making, Dynamic Leadership

ASSUMPTION: The interview process at ACE Money Transfer is designed to assess the candidate's strategic thinking, data analysis, and leadership skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native platform insights)
• AI tools for content creation and optimization
• SEO tools and plugins
• Project management and collaboration tools (e.g., Asana, Trello)
• Design and graphics tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Social Media Lead should be proficient in using social media management tools, analytics platforms, AI tools, and SEO tools to optimize content and strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and transparency
• Innovation and continuous improvement
• Collaboration and teamwork
• Empowerment and accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and inclusive
• Focused on employee growth and development
• Data-driven and results-oriented
• Agile and adaptable

Self-Assessment Questions:

• How do you align with ACE Money Transfer's value of customer-centricity, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to manage a crisis or challenging situation on social media, and how did you ensure the brand's reputation was protected and enhanced?
• How do you approach staying informed about industry trends, algorithm updates, and best practices to keep social media strategies ahead of the curve?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with ACE Money Transfer's company values and work style, with a focus on customer-centricity, innovation, and collaboration.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to manage social media accounts and engage with audiences during peak hours.
• Candidates may face competition from established social media agencies or experienced professionals in the local market.
• The role may involve managing multiple social media platforms and creating content for various formats and audiences.
• Candidates may need to adapt to changes in algorithms, trends, and best practices in the fast-paced social media landscape.

ASSUMPTION: The Social Media Lead should be prepared to work flexible hours, manage multiple platforms, and adapt to changes in the social media landscape to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Lead focuses on organic growth and engagement rather than paid advertising.
• This role requires a strong understanding of app installs, engagement metrics, and retention strategies, which may differ from other marketing or communications roles.
• As a mid-senior level role, the Social Media Lead is expected to have a proven track record in driving organic growth and app installs, with a focus on strategic thinking and data-driven decision-making.

ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it differs from other marketing or communications positions.

📝 Sample Projects

• Developing and executing a social media strategy to drive organic growth and app installs for a new mobile application
• Creating engaging, shareable content for a brand's social media channels, tailored to specific audience preferences and platform algorithms
• Managing a social media crisis, such as a negative review or PR crisis, to protect and enhance the brand's reputation

ASSUMPTION: These sample projects demonstrate the strategic thinking, content creation, community management, and crisis communication skills required for the Social Media Lead role.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into the broader marketing goals?
• How does the company measure the success of social media campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the company's social media presence, and how can this role address them?
• How does the company support employee growth and development, particularly for roles like the Social Media Lead?
• What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the company's values and work style?

ASSUMPTION: Candidates should ask thoughtful, strategic questions that demonstrate their understanding of the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, data analysis, and leadership
• Prepare a portfolio or examples showcasing your ability to create engaging, shareable content and manage online communities
• Research ACE Money Transfer's company culture and values to ensure a strong fit and prepare for behavioral interview questions
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.