📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: Financial Ombudsman Service
🔹 Location: London - Exchange Tower
🔹 Job Type: Hybrid (4 days in office per fortnight)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing social media content and brand marketing
- Managing content pipelines and community interactions
- Providing guidance on social media best practices
- Collaborating with cross-functional teams to achieve organizational objectives
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Overseeing the regular delivery of content, from ideation to scheduling and posting
✅ Managing content pipelines and campaign planning across multiple platforms
✅ Responding to events and engaging with followers in a professional and timely manner
✅ Providing updates, advice, and guidance on social media engagement, trends, and best practices
✅ Managing supplier relationships and ensuring value for money
✅ Collaborating with colleagues to ensure delivery of communications objectives
✅ Ensuring content meets digital accessibility and data protection requirements
✅ Fostering an environment of continuous improvement and learning
✅ Contributing to the success of the Communications department
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Proven experience in social media management and community engagement
Required Skills:
- Experience using a range of social platforms and social listening tools
- Excellent communication and copywriting skills
- Ability to influence and persuade senior stakeholders
- Experience managing content calendars and performance reporting
- Familiarity with digital accessibility best practices
Preferred Skills:
- Experience with analytics tools and insight analysis
- Knowledge of SEO, content strategy, and digital campaign management
- Ability to communicate effectively with stakeholders of varying technical knowledge
- Experience in supplier management
ASSUMPTION: Candidates should have a strong portfolio demonstrating their social media expertise and results-driven approach.
💰 Compensation & Benefits
Salary Range: From £48,000 (based on AI estimate)
Benefits:
- 25 days holiday entitlement, with the option to buy extra or sell days
- Generous pension
- Various Family Friendly Policies
- Employer-provided benefits (Private medical insurance, virtual GP, etc.)
- Choice of voluntary benefits (Technology scheme, Cycle to work scheme, etc.)
- Employee Assistance Programme
- Extensive opportunities for personal and career development
- Fully equipped on-site gym (London office only)
- Extensive well-being resources (London office only)
Working Hours: 35 hours per week (flexible working patterns considered)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Large (1,001-5,000 employees)
Founded: 2001
Company Description:
- Set up by Parliament to resolve complaints between consumers and financial businesses
- Handles over 1 million queries and complaints annually
- Offers a free and easy-to-use service for consumers
Company Specialties:
- Bank accounts, payments, and cards
- Payment protection insurance (PPI)
- Loans and credit
- Debt collection and repayment problems
- Mortgages
- Financial advice, investments, and pensions
- Small businesses
- Claim management companies
- Payday loans and other lending
Company Website: Financial Ombudsman Service
ASSUMPTION: The Financial Ombudsman Service is a well-established organization with a significant presence in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Digital Content Manager
Work Arrangement: Hybrid (4 days in office per fortnight)
Growth Opportunities:
- Progression to senior roles within the Communications department
- Broadening of responsibilities based on organizational needs and personal interests
- Professional development opportunities, such as training and workshops
ASSUMPTION: The role offers opportunities for career growth and professional development within the organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with on-site gym and well-being resources (London office only)
Office Location(s): London - Exchange Tower
Geographic Context:
- London is a major global city with a vibrant cultural scene
- The Exchange Tower office is located in the Docklands area, with excellent transport links
- The office is close to the River Thames and has views of the city
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (core hours)
ASSUMPTION: The office environment is modern and well-equipped, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Telephone call with a member of the Talent Acquisition team
- Face-to-face or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Social media expertise and strategic thinking
- Communication and influencing skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful social media campaigns and community engagement initiatives
- Research the company and industry to demonstrate your understanding and enthusiasm
ATS Keywords: Social media management, community engagement, content creation, performance reporting, stakeholder engagement, copywriting, SEO, digital campaign management, analytics tools, content strategy, accessibility, supplier management, trend analysis
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
- Social listening and reporting tools (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The role requires proficiency in using a range of social media platforms, social listening tools, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Purpose: We exist to help people resolve their financial complaints
- Ambition: We strive to be the best at what we do
- Respect: We value and listen to everyone
- Trust: We are open, honest, and transparent
Work Style:
- Collaborative and team-oriented
- Focused on continuous improvement and learning
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with the company's values of Purpose, Ambition, Respect, and Trust?
- How comfortable are you working in a hybrid environment, with a minimum of 4 days in the office per fortnight?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple social media platforms and content pipelines simultaneously
- Balancing reactive and proactive social media management
- Adapting to changes in social media trends and algorithms
- Working effectively with various stakeholders, including senior management and external suppliers
- Ensuring content meets digital accessibility and data protection requirements
ASSUMPTION: The role presents challenges that require strong organizational skills, adaptability, and attention to detail.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Lead: The latter role involves more strategic decision-making and cross-functional collaboration
- Industry-specific context: The Financial Ombudsman Service operates in the financial services industry, with a focus on consumer protection and dispute resolution
- Career path comparison: The role offers opportunities for career progression within the Communications department and the organization
ASSUMPTION: The role of Social Media Lead is distinct from other social media management roles and offers unique opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness of a new financial product or service
- Creating and implementing a social media strategy to improve audience engagement and reach
- Managing a team of social media coordinators to deliver consistent and high-quality content across multiple platforms
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage complex social media campaigns and teams effectively.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development of its social media team members?
- What are the key priorities for the social media team in the first 90 days of this role?
- How does the company measure the success of its social media efforts, and what metrics are most important?
- What is the company's approach to innovation and experimentation in social media marketing?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of successful social media campaigns and community engagement initiatives
- Research the company and industry to demonstrate your understanding and enthusiasm
- Follow up with the Talent Acquisition team within 7 days of submission, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
