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Social Media Lead

Financial Ombudsman Service
Full-time
On-site
United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Lead

πŸ”Ή Company: Financial Ombudsman Service

πŸ”Ή Location: London - Exchange Tower

πŸ”Ή Job Type: Hybrid (4 days in office per fortnight)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 19, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing social media content and brand marketing
  • Managing content pipelines and community interactions
  • Providing guidance on social media best practices
  • Collaborating with cross-functional teams to achieve organizational objectives

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Overseeing the regular delivery of content, from ideation to scheduling and posting

βœ… Managing content pipelines and campaign planning across multiple platforms

βœ… Responding to events and engaging with followers in a professional and timely manner

βœ… Providing updates, advice, and guidance on social media engagement, trends, and best practices

βœ… Managing supplier relationships and ensuring value for money

βœ… Collaborating with colleagues to ensure delivery of communications objectives

βœ… Ensuring content meets digital accessibility and data protection requirements

βœ… Fostering an environment of continuous improvement and learning

βœ… Contributing to the success of the Communications department

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven experience in social media management and community engagement

Required Skills:

  • Experience using a range of social platforms and social listening tools
  • Excellent communication and copywriting skills
  • Ability to influence and persuade senior stakeholders
  • Experience managing content calendars and performance reporting
  • Familiarity with digital accessibility best practices

Preferred Skills:

  • Experience with analytics tools and insight analysis
  • Knowledge of SEO, content strategy, and digital campaign management
  • Ability to communicate effectively with stakeholders of varying technical knowledge
  • Experience in supplier management

ASSUMPTION: Candidates should have a strong portfolio demonstrating their social media expertise and results-driven approach.

πŸ’° Compensation & Benefits

Salary Range: From Β£48,000 (based on AI estimate)

Benefits:

  • 25 days holiday entitlement, with the option to buy extra or sell days
  • Generous pension
  • Various Family Friendly Policies
  • Employer-provided benefits (Private medical insurance, virtual GP, etc.)
  • Choice of voluntary benefits (Technology scheme, Cycle to work scheme, etc.)
  • Employee Assistance Programme
  • Extensive opportunities for personal and career development
  • Fully equipped on-site gym (London office only)
  • Extensive well-being resources (London office only)

Working Hours: 35 hours per week (flexible working patterns considered)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: Large (1,001-5,000 employees)

Founded: 2001

Company Description:

  • Set up by Parliament to resolve complaints between consumers and financial businesses
  • Handles over 1 million queries and complaints annually
  • Offers a free and easy-to-use service for consumers

Company Specialties:

  • Bank accounts, payments, and cards
  • Payment protection insurance (PPI)
  • Loans and credit
  • Debt collection and repayment problems
  • Mortgages
  • Financial advice, investments, and pensions
  • Small businesses
  • Claim management companies
  • Payday loans and other lending

Company Website: Financial Ombudsman Service

ASSUMPTION: The Financial Ombudsman Service is a well-established organization with a significant presence in the financial services industry.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports to the Digital Content Manager

Work Arrangement: Hybrid (4 days in office per fortnight)

Growth Opportunities:

  • Progression to senior roles within the Communications department
  • Broadening of responsibilities based on organizational needs and personal interests
  • Professional development opportunities, such as training and workshops

ASSUMPTION: The role offers opportunities for career growth and professional development within the organization.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with on-site gym and well-being resources (London office only)

Office Location(s): London - Exchange Tower

Geographic Context:

  • London is a major global city with a vibrant cultural scene
  • The Exchange Tower office is located in the Docklands area, with excellent transport links
  • The office is close to the River Thames and has views of the city

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (core hours)

ASSUMPTION: The office environment is modern and well-equipped, with a focus on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Telephone call with a member of the Talent Acquisition team
  • Face-to-face or video interview with the hiring manager and relevant team members
  • Final decision and offer

Key Assessment Areas:

  • Social media expertise and strategic thinking
  • Communication and influencing skills
  • Attention to detail and organizational skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of successful social media campaigns and community engagement initiatives
  • Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Social media management, community engagement, content creation, performance reporting, stakeholder engagement, copywriting, SEO, digital campaign management, analytics tools, content strategy, accessibility, supplier management, trend analysis

ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
  • Social listening and reporting tools (e.g., Hootsuite, Sprout Social, Buffer)
  • Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
  • Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The role requires proficiency in using a range of social media platforms, social listening tools, and analytics tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Purpose: We exist to help people resolve their financial complaints
  • Ambition: We strive to be the best at what we do
  • Respect: We value and listen to everyone
  • Trust: We are open, honest, and transparent

Work Style:

  • Collaborative and team-oriented
  • Focused on continuous improvement and learning
  • Results-driven and accountable
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you align with the company's values of Purpose, Ambition, Respect, and Trust?
  • How comfortable are you working in a hybrid environment, with a minimum of 4 days in the office per fortnight?
  • How do you approach continuous learning and improvement in your role?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful cultural integration.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content pipelines simultaneously
  • Balancing reactive and proactive social media management
  • Adapting to changes in social media trends and algorithms
  • Working effectively with various stakeholders, including senior management and external suppliers
  • Ensuring content meets digital accessibility and data protection requirements

ASSUMPTION: The role presents challenges that require strong organizational skills, adaptability, and attention to detail.

πŸ“ˆ Similar Roles Comparison

  • Social Media Manager vs. Social Media Lead: The latter role involves more strategic decision-making and cross-functional collaboration
  • Industry-specific context: The Financial Ombudsman Service operates in the financial services industry, with a focus on consumer protection and dispute resolution
  • Career path comparison: The role offers opportunities for career progression within the Communications department and the organization

ASSUMPTION: The role of Social Media Lead is distinct from other social media management roles and offers unique opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to raise awareness of a new financial product or service
  • Creating and implementing a social media strategy to improve audience engagement and reach
  • Managing a team of social media coordinators to deliver consistent and high-quality content across multiple platforms

ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage complex social media campaigns and teams effectively.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does the company support the professional development of its social media team members?
  • What are the key priorities for the social media team in the first 90 days of this role?
  • How does the company measure the success of its social media efforts, and what metrics are most important?
  • What is the company's approach to innovation and experimentation in social media marketing?

ASSUMPTION: Interview questions should focus on understanding the role's priorities, challenges, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare examples of successful social media campaigns and community engagement initiatives
  • Research the company and industry to demonstrate your understanding and enthusiasm
  • Follow up with the Talent Acquisition team within 7 days of submission, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.