📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: Veriff
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and owning a multi-platform social media strategy from scratch
- Managing all organic social media channels and content
- Driving brand perception and growth through innovative social media tactics
- Collaborating with cross-functional teams to align social media efforts with brand goals
- Analyzing performance metrics and optimizing strategies based on data insights
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and data analysis skills. The ideal candidate will have a strong understanding of various social media platforms and their unique features.
📋 Key Responsibilities
✅ Own and manage all organic social media channels and content
✅ Develop and execute social media strategy aligned with brand goals
✅ Create, schedule, and post engaging content across platforms
✅ Track performance metrics and optimize based on data insights
✅ Experiment with new formats, trends, and platform features
✅ Lead production and promotion of the company podcast
✅ Collaborate on broader brand awareness campaigns and content
✅ Work closely with marketing, design, and content teams for alignment
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and data analysis. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media management or a related role
Required Skills:
- Proven experience in social media strategy and management
- Strong content creation skills (writing, audio, video)
- Data-driven mindset with experience in performance metrics analysis
- Excellent communication and collaboration skills
- Familiarity with social media management tools (e.g., Hootsuite, Buffer)
Preferred Skills:
- Experience in brand building and account-based marketing
- Knowledge of how organic campaigns can augment paid digital activity and offline event activity
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management skills and experience driving brand growth through innovative strategies.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for a Social Media Lead with 2-5 years of experience in London)
Benefits:
- Stock options that ensure you share in the company's success
- Extensive medical, vision, dental, and wellness coverage
- Learning and development budget tailored for your own needs
- Six weeks of fully paid sabbatical leave after reaching your 3rd work anniversary
Working Hours: Full-time, with flexible work arrangements (remote OK)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Lead with 2-5 years of experience in London. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Veriff is a leading provider of online identity verification services, operating in the software development industry. The company helps businesses connect with honest people by verifying government-issued documents from over 190 countries.
Company Size: Veriff is a mid-sized company with 201-500 employees, offering a collaborative and innovative work environment.
Founded: Veriff was founded in 2015 and has since grown to become a unicorn company with backing from investors such as Accel, IVP, Tiger, Taavet Hinrikus, Ashton Kutcher, and Paul Buchheit.
Company Description:
- Veriff is committed to being a force for good and becoming the standard for trust online
- The company offers a range of benefits designed to look after employees' physical and mental well-being
- Veriff is an equal opportunities employer committed to a diverse and representative team
Company Specialties:
- Digital Identity
- Identity Verification
- Compliance
- KYC
- AML
- Fraud Prevention
- Online Business
- FinTech
- Mobility
- Crypto
Company Website: www.veriff.com
ASSUMPTION: Veriff's commitment to being a force for good and its diverse and representative team make it an attractive employer for socially conscious and inclusive candidates.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management or a related field.
Reporting Structure: The Social Media Lead will report directly to the Marketing Director and work closely with cross-functional teams, including design and content teams.
Work Arrangement: This role offers full flexibility to work from home or in Veriff's pet-friendly offices.
Growth Opportunities:
- Potential career progression into a senior marketing role or management position
- Opportunities to expand skills and knowledge through Veriff's learning and development budget
- Chance to make a significant impact on the company's brand and growth
ASSUMPTION: The Social Media Lead role offers excellent opportunities for career growth and skill development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Veriff's London office is a pet-friendly, collaborative workspace that fosters innovation and creativity.
Office Location(s): 110 Wall St, New York, 10005, US; Niine 11, Tallinn, Harjumaa 10414, EE; Av. Diagonal, 123, Barcelona, 08005, ES
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- The city offers a wide range of cultural attractions, entertainment, and dining options
- London has a competitive job market, with many opportunities for career growth and development
Work Schedule: Full-time, with flexible work arrangements (remote OK)
ASSUMPTION: The Social Media Lead role offers a flexible work arrangement, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-depth interview with the Marketing Director and/or other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Social media strategy and planning skills
- Content creation and storytelling abilities
- Data analysis and metrics-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with Veriff's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Include specific examples of social media campaigns you've led and their outcomes
- Demonstrate your understanding of Veriff's mission and values in your application materials
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Social Media Strategy, Content Creation, Brand Building, Data Analysis, Podcast Production, Collaboration, Innovation, Growth Mindset
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and demonstrate their understanding of Veriff's mission and values.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Data analysis tools (e.g., Google Analytics, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with various social media management, content creation, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Trust
- Collaboration
- Accountability
- Customer-centricity
Work Style:
- Creative and innovative
- Data-driven and metrics-focused
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Veriff's values, particularly innovation and trust?
- How do you approach collaboration and working with cross-functional teams?
- How do you stay up-to-date with the latest social media trends and best practices?
ASSUMPTION: Applicants should assess their fit with Veriff's values and work style before applying to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation tasks simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing data-driven decision-making with creative and innovative content strategies
- Collaborating effectively with cross-functional teams to align social media efforts with brand goals
ASSUMPTION: The Social Media Lead role may present challenges related to time management, adaptability, and collaboration, but offers excellent opportunities for growth and impact.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Lead: The Social Media Lead role offers more strategic and leadership responsibilities, while the Social Media Manager role focuses more on day-to-day content creation and management
- Marketing Specialist vs. Social Media Lead: The Social Media Lead role is more focused on social media-specific strategies and tactics, while the Marketing Specialist role may have a broader scope, including advertising, SEO, and event management
- Career Path: Social Media Lead → Senior Marketing Manager → VP of Marketing → Chief Marketing Officer
ASSUMPTION: The Social Media Lead role offers a clear career path for growth and progression within the marketing function.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch, resulting in a 30% increase in brand awareness
- Creating and managing a social media campaign to drive user engagement and conversions, achieving a 25% increase in click-through rates
- Collaborating with the design team to create visually appealing and on-brand social media content, resulting in a 15% increase in follower growth
ASSUMPTION: The Social Media Lead role offers opportunities to work on high-impact projects that drive brand growth and engagement.
❓ Key Questions to Ask During Interview
- How does the Social Media Lead role fit into the overall marketing strategy for the company?
- What are the key priorities for the first 90 days in this role?
- How does Veriff support the professional development and growth of its employees?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Veriff measure the success of its social media efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Prepare for the interview by researching Veriff's mission, values, and recent social media campaigns
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
