π Core Information
πΉ Job Title: Social Media Lead
πΉ Company: Skin + Me
πΉ Location: London, United Kingdom (Hybrid: 3 days in office, 2 days remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 9, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid
π Job Overview
Key aspects of this role include:
- Developing and executing organic social media strategies across all Skin + Me brands
- Driving engagement, growing communities, and ensuring brand relevance and purpose
- Managing a team of 2 Social & Content Executives and overseeing the broader Community Team
- Collaborating with internal teams to plan and execute brand-led and reactive social campaigns
- Keeping up with emerging trends, platform updates, and audience behaviors
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and trends.
π Key Responsibilities
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Own and evolve a platform-specific social strategy that drives organic growth, community connection, and long-term brand equity
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Use data and insights to continuously optimize content, engagement, and growth strategies
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Line-manage a team of 2 Social & Content Executives and oversee the broader Community Team
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Lead the planning and briefing of engaging, social-first content with support from creative and copy teams
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Ensure consistent brand tone of voice, messaging, and visual identity across platforms
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Plan and execute brand-led and reactive social campaigns, including product launches and key calendar moments
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Manage community guidelines and tone, ensuring brand values are upheld at all times
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Develop and implement a UGC strategy that taps into real customer advocacy and builds pipelines for content featuring real customers
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Support the business in navigating brand reputation issues on social media, handling community feedback and escalation with professionalism
ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and a keen eye for detail.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in social media, ideally within a fast-paced DTC, beauty, or wellness brand
Required Skills:
- Proven experience in developing and executing social media strategies
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Excellent communication and interpersonal skills
- Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Fluency in English
Preferred Skills:
- Experience with TikTok, Instagram, and emerging social media channels
- Familiarity with CRM and marketing automation tools
- Knowledge of the beauty or wellness industry
ASSUMPTION: Candidates with a strong portfolio showcasing their social media expertise and a proven track record of driving engagement and growth will be highly competitive.
π° Compensation & Benefits
Salary Range: Β£45,000 - Β£60,000 per annum (Based on industry standards for a Social Media Lead role in London)
Benefits:
- 25 Days Holiday (+ all the usual Bank Holidays)
- Free Breakfast & Lunch
- Hybrid Working (3 days in office, 2 days remote)
- Equity
- Health and wellbeing focus
- Β£500 annual development budget
- Workplace Nursery Benefit
- Culture Club
- Discounted Skin + Me Products
- Employee Referral Scheme
- Dog-Friendly Office
Working Hours: 40 hours per week, with flexible core hours (10-4, with options for early or late starts)
ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Lead role in London, considering the required experience level and the size of the company.
π Applicant Insights
π Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees (Mid-sized company, offering a supportive and collaborative work environment)
Founded: 2019 (Relatively new company with a strong mission and growth potential)
Company Description:
- Skin + Me is a mission-driven start-up building a pioneering online dermatology service powered by experts
- They take customers through a simple online medical consultation and formulate custom treatments tailored to individual skin goals
- Skin + Me secured Β£10 million in a series B funding round, reflecting growing interest in expert-approved skincare
Company Specialties:
- Online dermatology services
- Custom skincare formulations
- Expert-approved skincare
Company Website: https://www.skinandme.com
ASSUMPTION: Skin + Me is a fast-growing company with a strong focus on innovation and customer satisfaction, offering ample opportunities for professional growth.
π Role Analysis
Career Level: Mid-Senior level (Provides opportunities for growth and leadership)
Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of 2 Social & Content Executives and the broader Community Team
Work Arrangement: Hybrid (3 days in office, 2 days remote, with flexible core hours)
Growth Opportunities:
- Potential to grow into a more senior marketing role as the company expands
- Opportunities to mentor and develop team members
- Chance to gain experience in various aspects of marketing, including CRM and campaign management
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success while developing personally and professionally.
π Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days remote)
Office Location(s): Skin + Me HQ, Oakwood Business Park, London, England NW10 6EX, GB
Geographic Context:
- London offers a vibrant and diverse cultural scene, with numerous attractions and events
- The office is located in a business park with easy access to public transportation
- London has a competitive job market, with many opportunities for professional growth and networking
Work Schedule: Flexible core hours (10-4, with options for early or late starts)
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Social media strategy and planning
- Data analysis and interpretation
- Project management and team leadership
- Communication and interpersonal skills
Application Tips:
- Highlight your experience in developing and executing social media strategies
- Include examples of your data-driven approach to social media management
- Demonstrate your ability to manage multiple projects and teams
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Social Media Strategy, Data Analysis, Content Creation, Community Management, Brand Messaging, Campaign Planning, User-Generated Content, Trend Awareness, Project Management, Team Leadership, Creativity, Commercial Impact, Cross-Functional Collaboration, Brand Integrity, Customer Advocacy, Engagement Strategies
ASSUMPTION: The interview process will focus on assessing your strategic thinking, analytical skills, and leadership potential, as well as your cultural fit with the company.
π οΈ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools is preferred but not required. The company may provide training and support to help you get up to speed.
π Cultural Fit Considerations
Company Values:
- Mission-driven: We're united in the belief that everyone should have access to expert advice, treatment plans, and ingredients that work
- Innovative: We're constantly looking for new ways to improve and stay ahead of the curve
- Collaborative: We believe that by working together, we can achieve more
Work Style:
- Data-driven: We make decisions based on data and insights
- Creative: We encourage innovation and thinking outside the box
- Adaptable: We're comfortable with change and can pivot when needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment where no two days are the same?
- Are you comfortable managing multiple projects with tight deadlines and adapting quickly under pressure?
- Do you care deeply about tone, aesthetics, and brand integrity, and know how to translate that into meaningful social presence?
ASSUMPTION: Skin + Me values candidates who are passionate about their mission, innovative, collaborative, and adaptable, with a strong work ethic and a commitment to personal growth.
β οΈ Potential Challenges
- Managing a team and overseeing the broader Community Team may require strong leadership and communication skills
- Keeping up with emerging trends, platform updates, and audience behaviors can be challenging and time-consuming
- Balancing creativity with commercial impact may require a strategic mindset and a deep understanding of the brand
- Working in a fast-paced, startup environment can be demanding and may require flexible working hours
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to personal and professional growth.
π Similar Roles Comparison
- Compared to other Social Media Lead roles, this position offers a unique opportunity to shape the voice of a mission-driven, innovative company in the wellness and fitness industry
- Industry-specific context: The beauty and wellness industry is competitive and fast-panging, with a strong focus on innovation and customer satisfaction
- Career path comparison: This role offers opportunities for growth and leadership, with the potential to move into a more senior marketing role as the company expands
ASSUMPTION: This role is well-suited for candidates with a strong background in social media, a strategic mindset, and a passion for the wellness and fitness industry.
π Sample Projects
- Developing and executing a social media strategy for a new product launch, driving engagement and brand awareness
- Managing a team to create and execute a user-generated content campaign, featuring real customers and driving advocacy and loyalty
- Collaborating with internal teams to plan and execute a reactive social media campaign in response to a brand reputation issue, mitigating potential damage and driving positive engagement
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role, as well as the importance of data-driven decision-making and strong project management skills.
β Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the social media function and how this role fits into that plan?
- How does the team currently collaborate with other departments, and what opportunities are there for further integration and cross-functional projects?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions will help you better understand the company's culture, values, and commitment to employee growth and success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, using the ATS keywords provided
- Prepare examples of your social media strategies, campaigns, and data-driven approaches to demonstrate your expertise
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.