Skin + Me logo

Social Media Lead

Skin + Me
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Lead

πŸ”Ή Company: Skin + Me

πŸ”Ή Location: London, United Kingdom (Hybrid: 3 days in office, 2 days remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing organic social media strategies across all Skin + Me brands
  • Driving engagement, growing communities, and ensuring brand relevance and purpose
  • Managing a team of 2 Social & Content Executives and overseeing the broader Community Team
  • Collaborating with internal teams to plan and execute brand-led and reactive social campaigns
  • Keeping up with emerging trends, platform updates, and audience behaviors

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and trends.

πŸ“‹ Key Responsibilities

βœ… Own and evolve a platform-specific social strategy that drives organic growth, community connection, and long-term brand equity

βœ… Use data and insights to continuously optimize content, engagement, and growth strategies

βœ… Line-manage a team of 2 Social & Content Executives and oversee the broader Community Team

βœ… Lead the planning and briefing of engaging, social-first content with support from creative and copy teams

βœ… Ensure consistent brand tone of voice, messaging, and visual identity across platforms

βœ… Plan and execute brand-led and reactive social campaigns, including product launches and key calendar moments

βœ… Manage community guidelines and tone, ensuring brand values are upheld at all times

βœ… Develop and implement a UGC strategy that taps into real customer advocacy and builds pipelines for content featuring real customers

βœ… Support the business in navigating brand reputation issues on social media, handling community feedback and escalation with professionalism

ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and a keen eye for detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in social media, ideally within a fast-paced DTC, beauty, or wellness brand

Required Skills:

  • Proven experience in developing and executing social media strategies
  • Strong analytical skills and data-driven mindset
  • Excellent project management skills
  • Excellent communication and interpersonal skills
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
  • Fluency in English

Preferred Skills:

  • Experience with TikTok, Instagram, and emerging social media channels
  • Familiarity with CRM and marketing automation tools
  • Knowledge of the beauty or wellness industry

ASSUMPTION: Candidates with a strong portfolio showcasing their social media expertise and a proven track record of driving engagement and growth will be highly competitive.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per annum (Based on industry standards for a Social Media Lead role in London)

Benefits:

  • 25 Days Holiday (+ all the usual Bank Holidays)
  • Free Breakfast & Lunch
  • Hybrid Working (3 days in office, 2 days remote)
  • Equity
  • Health and wellbeing focus
  • Β£500 annual development budget
  • Workplace Nursery Benefit
  • Culture Club
  • Discounted Skin + Me Products
  • Employee Referral Scheme
  • Dog-Friendly Office

Working Hours: 40 hours per week, with flexible core hours (10-4, with options for early or late starts)

ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Lead role in London, considering the required experience level and the size of the company.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees (Mid-sized company, offering a supportive and collaborative work environment)

Founded: 2019 (Relatively new company with a strong mission and growth potential)

Company Description:

  • Skin + Me is a mission-driven start-up building a pioneering online dermatology service powered by experts
  • They take customers through a simple online medical consultation and formulate custom treatments tailored to individual skin goals
  • Skin + Me secured Β£10 million in a series B funding round, reflecting growing interest in expert-approved skincare

Company Specialties:

  • Online dermatology services
  • Custom skincare formulations
  • Expert-approved skincare

Company Website: https://www.skinandme.com

ASSUMPTION: Skin + Me is a fast-growing company with a strong focus on innovation and customer satisfaction, offering ample opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (Provides opportunities for growth and leadership)

Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of 2 Social & Content Executives and the broader Community Team

Work Arrangement: Hybrid (3 days in office, 2 days remote, with flexible core hours)

Growth Opportunities:

  • Potential to grow into a more senior marketing role as the company expands
  • Opportunities to mentor and develop team members
  • Chance to gain experience in various aspects of marketing, including CRM and campaign management

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success while developing personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days remote)

Office Location(s): Skin + Me HQ, Oakwood Business Park, London, England NW10 6EX, GB

Geographic Context:

  • London offers a vibrant and diverse cultural scene, with numerous attractions and events
  • The office is located in a business park with easy access to public transportation
  • London has a competitive job market, with many opportunities for professional growth and networking

Work Schedule: Flexible core hours (10-4, with options for early or late starts)

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Social media strategy and planning
  • Data analysis and interpretation
  • Project management and team leadership
  • Communication and interpersonal skills

Application Tips:

  • Highlight your experience in developing and executing social media strategies
  • Include examples of your data-driven approach to social media management
  • Demonstrate your ability to manage multiple projects and teams
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Social Media Strategy, Data Analysis, Content Creation, Community Management, Brand Messaging, Campaign Planning, User-Generated Content, Trend Awareness, Project Management, Team Leadership, Creativity, Commercial Impact, Cross-Functional Collaboration, Brand Integrity, Customer Advocacy, Engagement Strategies

ASSUMPTION: The interview process will focus on assessing your strategic thinking, analytical skills, and leadership potential, as well as your cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
  • CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)
  • Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with these tools is preferred but not required. The company may provide training and support to help you get up to speed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven: We're united in the belief that everyone should have access to expert advice, treatment plans, and ingredients that work
  • Innovative: We're constantly looking for new ways to improve and stay ahead of the curve
  • Collaborative: We believe that by working together, we can achieve more

Work Style:

  • Data-driven: We make decisions based on data and insights
  • Creative: We encourage innovation and thinking outside the box
  • Adaptable: We're comfortable with change and can pivot when needed

Self-Assessment Questions:

  • Do you thrive in a fast-paced, entrepreneurial environment where no two days are the same?
  • Are you comfortable managing multiple projects with tight deadlines and adapting quickly under pressure?
  • Do you care deeply about tone, aesthetics, and brand integrity, and know how to translate that into meaningful social presence?

ASSUMPTION: Skin + Me values candidates who are passionate about their mission, innovative, collaborative, and adaptable, with a strong work ethic and a commitment to personal growth.

⚠️ Potential Challenges

  • Managing a team and overseeing the broader Community Team may require strong leadership and communication skills
  • Keeping up with emerging trends, platform updates, and audience behaviors can be challenging and time-consuming
  • Balancing creativity with commercial impact may require a strategic mindset and a deep understanding of the brand
  • Working in a fast-paced, startup environment can be demanding and may require flexible working hours

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to personal and professional growth.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Social Media Lead roles, this position offers a unique opportunity to shape the voice of a mission-driven, innovative company in the wellness and fitness industry
  • Industry-specific context: The beauty and wellness industry is competitive and fast-panging, with a strong focus on innovation and customer satisfaction
  • Career path comparison: This role offers opportunities for growth and leadership, with the potential to move into a more senior marketing role as the company expands

ASSUMPTION: This role is well-suited for candidates with a strong background in social media, a strategic mindset, and a passion for the wellness and fitness industry.

πŸ“ Sample Projects

  • Developing and executing a social media strategy for a new product launch, driving engagement and brand awareness
  • Managing a team to create and execute a user-generated content campaign, featuring real customers and driving advocacy and loyalty
  • Collaborating with internal teams to plan and execute a reactive social media campaign in response to a brand reputation issue, mitigating potential damage and driving positive engagement

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role, as well as the importance of data-driven decision-making and strong project management skills.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the social media function and how this role fits into that plan?
  • How does the team currently collaborate with other departments, and what opportunities are there for further integration and cross-functional projects?
  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does the company support the professional growth and development of its employees?
  • What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions will help you better understand the company's culture, values, and commitment to employee growth and success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences, using the ATS keywords provided
  • Prepare examples of your social media strategies, campaigns, and data-driven approaches to demonstrate your expertise
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.