📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: WeWork
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional social media strategies
- Collaborating with cross-functional teams to ensure market relevance and execution excellence
- Supporting global campaigns and ensuring cultural and linguistic resonance
- Briefing internal creative and production teams for social-first content
- Staying ahead of platform and market trends to shape future initiatives
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of social media platforms and global brand management.
📋 Key Responsibilities
✅ Lead the development and execution of LATAM’s regional social media strategy
✅ Act as the key social media liaison for LATAM, collaborating with marketing leads and cross-functional stakeholders
✅ Support the development and distribution of global campaigns across regional markets
✅ Brief internal creative and production teams on social-first content needs
✅ Stay ahead of platform and market trends, bringing strategic insights and recommendations
✅ Drive content planning and creative briefing for LATAM and global campaigns and activations
✅ Maintain content calendars for LATAM and global social channels
✅ Evaluate and optimize content performance, identifying opportunities for testing, iteration, and innovation
✅ Act as the day-to-day lead for social media needs across LATAM, coordinating closely with integrated marketing, PR/communications, community, events, sales, and property marketing teams
✅ Partner with the analytics team to track key KPIs and performance across LATAM and global campaigns
ASSUMPTION: This role requires strong project management skills, with the ability to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree in Social Communication, Marketing, or related field
Experience: 3-5 years of experience managing social media for a brand, ideally with global scale
Required Skills:
- Proven experience developing and executing social media strategies across platforms
- Proficient in English
- Working proficiency in Portuguese
- Excellent communication skills
- Ability to work autonomously and proactively drive initiatives forward
- Proficiency with social media management tools
Preferred Skills:
- Experience in B2B marketing
- Familiarity with creative tools
- Proficiency with reporting tools and social media analytics tools
ASSUMPTION: Candidates with experience in global brands or multinational corporations may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on industry standards for a mid-senior level marketing role in Mexico City)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Employee discounts on WeWork services
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Coworking and Shared Office Spaces)
Company Size: Large (5,001-10,000 employees)
Founded: 2010
Company Description:
- WeWork provides flexible workspace solutions for businesses of all sizes worldwide
- Offers collaborative workspaces, community events, and enterprise solutions
- Focuses on creating a global community of members and empowering them to do their best work
Company Specialties:
- Coworking
- Community
- Collaboration
- Connecting
- Shared Office Space
- Entrepreneur
- Office Space
- and Enterprise Solutions
Company Website: wework.com
ASSUMPTION: WeWork's large size and global presence offer opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: Reports directly to the Sr. Manager, Social Media
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential to work on global campaigns and initiatives
- Exposure to cross-functional teams and stakeholders
- Opportunities for professional development and skill-building
ASSUMPTION: This role offers a unique opportunity to work on a global scale, with exposure to diverse markets and cultures.
🌍 Location & Work Environment
Office Type: Coworking space with dedicated team areas
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is a vibrant, multicultural city with a thriving business scene
- WeWork's office is located in the heart of the city, offering easy access to public transportation and amenities
- The city offers a mix of urban and outdoor activities, with a rich history and cultural heritage
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)
ASSUMPTION: The on-site work arrangement allows for better collaboration and networking opportunities within the WeWork community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Sr. Manager, Social Media
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Cross-functional collaboration and stakeholder management
- Data analysis and performance optimization
Application Tips:
- Highlight your experience with global social media campaigns and cross-functional collaboration
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare examples of your social media content and campaigns to showcase during the interview
ATS Keywords: Social Media Management, Content Strategy, Creative Development, Cross-Functional Collaboration, Campaign Management, Analytics, B2B Marketing, Communication, Project Management, Social Media Tools, Creative Tools, Reporting Tools, Localization, Trend Analysis, Stakeholder Management, Content Performance
ASSUMPTION: The interview process will focus on assessing your strategic thinking, creativity, and ability to work collaboratively within a global team.
🛠️ Tools & Technologies
- Social media management tools (e.g., Sprout Social)
- Creative tools (e.g., Canva, CapCut, Adobe Suite)
- Reporting tools and social media analytics tools (e.g., native platform insights, Tableau)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Create Your Life's Work
- Embrace Our Community
- Be Accessible
- Do What's Right
- Triumph Together
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creatively minded and innovative
Self-Assessment Questions:
- How do you embody WeWork's core values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
- How do you approach collaboration and stakeholder management in a global team?
ASSUMPTION: WeWork values a diverse and inclusive work environment, with a strong focus on community and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing global brand consistency with local market relevance
- Adapting to the fast-paced and ever-changing social media landscape
- Collaborating effectively with remote and cross-functional teams
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on social media strategy and management
- This role offers unique exposure to global brand management and cross-cultural collaboration
- Career progression may include opportunities to lead global social media initiatives or transition into other marketing or communications roles
ASSUMPTION: This role is well-suited for candidates with a strong background in social media management and a passion for global brand marketing.
📝 Sample Projects
- Developing and executing a regional social media strategy for a global brand launch
- Collaborating with cross-functional teams to create and distribute localized content for a global campaign
- Analyzing social media performance data to optimize content and improve engagement
ASSUMPTION: These projects are representative of the day-to-day responsibilities and strategic initiatives in this role.
❓ Key Questions to Ask During Interview
- How does this role support WeWork's overall business goals and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does WeWork foster a culture of collaboration and innovation within its marketing teams?
- What opportunities are there for professional development and growth within this role and WeWork as a whole?
- How does WeWork approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position and WeWork's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the WeWork careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your social media content and campaigns to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
