📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: Archer
🔹 Location: San Jose, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital strategies for Archer's social media channels
- Managing content publishing, community engagement, and content strategy
- Collaborating with executives, marketing leaders, and internal content teams
- Supporting executive thought leadership content efforts
- Coordinating with internal teams and external partners for key events and milestones
ASSUMPTION: This role requires a high level of organization, creativity, and strong communication skills to manage multiple stakeholders and deliver high-quality content.
📋 Key Responsibilities
✅ Partner with Archer’s Marketing Directors to create and execute compelling digital strategies across the brand’s social media channels while owning publishing, community management, and content strategy.
✅ Collaborate with Archer’s internal content production team to concept and create social-first content.
✅ Support executive thought leadership content efforts across social and content production.
✅ Work closely with internal teams and external partners to ensure seamless coordination and execution around key events and milestones.
✅ A decent amount of travel will be needed for this role to ensure all responsibilities are delivered to a high standard between social coverage and content production.
ASSUMPTION: This role requires a high level of adaptability and flexibility, as responsibilities may change based on the company's evolving needs and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of experience in digital marketing and social media management for a consumer-facing brand.
Required Skills:
- Proven track record of success in digital marketing and social media management
- Excellent written and verbal communication skills
- Ability to work under high pressure deadlines and changing requirements
- Willingness to travel regionally and internationally
Preferred Skills:
- Experience working for a deep tech / hardware brand
- Knowledge of the aviation industry, eVTOL technology, or sustainable transportation trends
- Passion for innovation and shaping the future of urban transportation
ASSUMPTION: Candidates with experience in the aviation industry or related fields may have an advantage in understanding Archer's unique context and target audience.
💰 Compensation & Benefits
Salary Range: $108,480 - $135,600 per year (provided by the marketing partner, not Archer Aviation)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Some flexibility may be required based on project needs and time zones.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Archer operates in the aerospace industry, focusing on developing all-electric vertical takeoff and landing aircraft for urban air mobility.
Company Size: Archer has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Archer was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Archer is dedicated to advancing the benefits of sustainable air mobility by designing, manufacturing, and operating all-electric vertical takeoff and landing aircraft
- The company aims to produce minimal noise and carry four passengers, making air travel more accessible and sustainable
- Archer is committed to cultivating an equitable and inclusive environment that embraces diversity and supports all team members
Company Specialties:
- Electric vertical takeoff and landing aircraft
- Urban air mobility
- Sustainable transportation
Company Website: http://www.archer.com
ASSUMPTION: Archer's focus on sustainability and innovation may attract candidates who are passionate about making a positive impact on the environment and society.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and social media management.
Reporting Structure: The Social Media Lead will report directly to Archer’s Marketing Directors and collaborate closely with internal teams and external partners.
Work Arrangement: This is an on-site role based at Archer’s HQ in San Jose, CA, with a decent amount of travel required for content production and social coverage.
Growth Opportunities:
- Expanding the social media team and taking on a management role
- Contributing to Archer's overall marketing strategy and brand development
- Gaining experience in the aerospace industry and urban air mobility
ASSUMPTION: As Archer continues to grow and expand its operations, there may be opportunities for the Social Media Lead to take on additional responsibilities or move into a management role.
🌍 Location & Work Environment
Office Type: Archer's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 190 W Tasman Dr, San Jose, California 95134, US
Geographic Context:
- San Jose is the third-largest city in California and is known for its vibrant tech industry and diverse culture
- The city offers a mix of urban and suburban living, with numerous parks, museums, and entertainment options
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: The work schedule is primarily Monday-Friday, with some flexibility based on project needs and time zones. Occasional weekend work may be required for events or content production.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with marketing team members and potential stakeholders
- Case study or portfolio presentation (if applicable)
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Digital marketing and social media expertise
- Creativity and strategic thinking
- Communication and presentation skills
- Adaptability and problem-solving
- Alignment with Archer's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media campaigns, content creation, and community management efforts
- Demonstrate your understanding of Archer's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Digital Marketing, Social Media Management, Content Strategy, Community Management, Event Coordination, Communication Skills, Team Collaboration, Creative Thinking, Project Management, Travel Willingness, Aviation Knowledge, eVTOL Technology, Sustainable Transportation, Innovation
ASSUMPTION: Archer may use an Applicant Tracking System (ATS) to filter and rank candidates based on the relevance of their skills and experience to the job description. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social)
ASSUMPTION: Candidates should be comfortable using social media platforms and relevant tools for content creation, management, and analysis. Familiarity with industry-specific tools and technologies may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Integrity
- Diversity & Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable adapting to changing priorities and deadlines?
- Are you passionate about innovation and sustainability, and do you align with Archer's mission and values?
- Do you have strong communication and collaboration skills, and are you able to work effectively with multiple stakeholders?
ASSUMPTION: Archer values candidates who are passionate about their mission, adaptable, and able to work effectively in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their priorities
- Keeping up with the fast-paced nature of the aerospace industry and social media trends
- Travel requirements for content production and social coverage
- Adapting to changing priorities and deadlines
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique to Archer, as it combines social media management with content creation and collaboration with executives and internal teams
- Compared to other social media management roles, this position offers the opportunity to work in a fast-growing aerospace company and contribute to its mission of unlocking the skies
- Career progression may include expanding the social media team, contributing to overall marketing strategy, or moving into a management role
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new aircraft model
- Creating and managing a content calendar for multiple social media platforms, ensuring consistent branding and messaging
- Collaborating with executives to create thought leadership content and amplify their voices on social media
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of responsibilities and tasks they may encounter in this role. Actual projects may vary based on Archer's evolving needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Archer support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Archer measure the success of its social media channels and content strategy?
- What is the company's long-term vision for its social media presence, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help candidates better understand the role, the company, and the team they would be joining.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your social media campaigns, content creation, and community management efforts
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
