Social Media Lead

📌 Core Information

🔹 Job Title: Social Media Lead

🔹 Company: Ideogram

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing an education-first, creator-driven content engine
• Optimizing organic traffic through compelling content
• Driving user acquisition, activation, retention, and revenue growth
• Collaborating with cross-functional teams to align marketing efforts with broader business goals
• Managing social media channels and influencer partnerships to build brand awareness

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing to drive growth and engagement.

📋 Key Responsibilities

✅ Content Marketing: Create and execute content strategies that educate and engage users, driving organic traffic and growth.

✅ Growth Marketing: Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.

✅ Product Marketing: Partner with product teams to craft go-to-market strategies, positioning, messaging, and product launches.

✅ Email Marketing: Build and manage email marketing campaigns to nurture user engagement, improve retention, and drive conversions.

✅ Social Media & Influencer Engagement: Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify reach and visibility.

✅ Contractor Management: Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively.

✅ Data-Driven Optimization: Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.

✅ Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.

✅ Experimentation & Scaling: Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.

ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on optimization and experimentation to drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup

Required Skills:

• Proven success in driving growth through innovative marketing strategies
• Strong understanding of SEO, email marketing, digital marketing, and content creation
• Experience managing contractors or freelancers to execute marketing plans
• Proficiency with analytics platforms and marketing automation tools
• Excellent communication and leadership skills with a proactive approach to marketing ownership
• Experience engaging with influencers and leveraging partnerships to grow brand visibility
• Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand

Preferred Skills:

• Experience with AI or machine learning technologies
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in AI or machine learning technologies may have an advantage in this role, as Ideogram is an AI-native application.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Marketing Lead with 5-10 years of experience in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead with 5-10 years of experience in Toronto. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Ideogram operates in the technology, information, and internet industry, focusing on AI-driven design tools.

Company Size: Ideogram has 11-50 employees, providing a mid-sized company environment where applicants can have a significant impact.

Founded: Ideogram was founded in 2022, making it a relatively new and fast-growing startup.

Company Description:

• Ideogram is defining the future of design in the age of AI, helping people become more creative with its AI-native application.
• The company offers a platform that turns ideas into stunning graphic designs in a matter of seconds.
• Ideogram is committed to welcoming everyone, regardless of gender identity, orientation, or expression, fostering a space of belonging.

Company Specialties:

• AI and machine learning technologies
• Design and creativity
• Technology and innovation

Company Website: ideogram.ai

ASSUMPTION: Ideogram's focus on AI and machine learning technologies may require applicants to have some familiarity with these fields to succeed in this role.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing.

Reporting Structure: The Social Media Lead reports directly to the CEO, with the opportunity to collaborate with cross-functional teams.

Work Arrangement: This role is primarily on-site, with flexible work hours and remote work options available.

Growth Opportunities:

• As a senior-level role, this position offers the opportunity to make a significant impact on the company's growth and success.
• With Ideogram's rapid growth, there may be opportunities for career advancement as the company expands.
• Working closely with the CEO provides exposure to high-level strategic decision-making and leadership development opportunities.

ASSUMPTION: The growth opportunities in this role are largely dependent on the company's continued success and expansion.

🌍 Location & Work Environment

Office Type: Ideogram has offices in Toronto and New York City, providing a collaborative and dynamic work environment.

Office Location(s): 320 Bay Street, Toronto, ON M5H 4A6, CA and 119 W 24th St, New York, NY 10011, US

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of experiences and opportunities.
• New York City is a global hub for technology, design, and creativity, providing access to a wide network of professionals and resources.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The work schedule for this role may vary depending on the specific needs of the company and the individual's workload.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager (CEO)
• In-depth interview with the CEO and other team members
• Assessment of marketing skills and strategic thinking
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and execution
• Data-driven decision-making and analytics
• Communication and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on driving growth and engagement.
• Tailor your cover letter to demonstrate your understanding of Ideogram's mission and how your skills and experience align with the role.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on data-driven strategies and results.

ATS Keywords: Marketing strategy, growth marketing, product marketing, email marketing, social media management, influencer engagement, data analysis, cross-functional collaboration, experimentation, SEO, digital marketing, leadership, communication, creativity, marketing automation, community engagement

ASSUMPTION: The interview process for this role may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the individual's preferences and expertise.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Data-driven decision-making
• Collaboration and cross-functional teamwork
• Inclusion and belonging

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Do you enjoy working collaboratively with cross-functional teams?
• Are you adaptable and able to pivot your strategies based on performance insights?

ASSUMPTION: Applicants who align with Ideogram's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing data-driven decision-making with creative and innovative marketing strategies
• Collaborating effectively with cross-functional teams in a fast-paced, dynamic environment
• Adapting to changes in the company's growth and priorities

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on education and community engagement to drive organic growth and user acquisition.
• Ideogram's AI-native application and focus on creativity set this role apart from more traditional marketing positions.
• This role offers the opportunity to make a significant impact on the company's growth and success, with a clear path for career advancement as the company expands.

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experience align with the company's mission and values.

📝 Sample Projects

• Developing and executing a content marketing strategy that drives organic traffic and user engagement
• Launching and scaling social media channels, such as TikTok and Instagram, to build brand awareness and grow the user base
• Collaborating with product teams to craft go-to-market strategies for new features or products, driving user acquisition and activation

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Social Media Lead may undertake, but the specific projects will vary depending on the company's current priorities and growth goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's current marketing strategy and how this role fits into that overall plan?
• How does the CEO envision this role evolving as the company grows and expands?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ideogram support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, growth plans, and support for employee development and success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ideogram Careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and how your skills align with the role and company mission.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on data-driven strategies and results.
• Follow up with the hiring manager (CEO) one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.