📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: NEAR Foundation
🔹 Location: Global - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and driving NEAR's global social media strategy across multiple platforms
- Managing daily operations and community engagement
- Collaborating cross-functionally to amplify launches, partnerships, and events
- Building relationships with influencers and creators in crypto, AI, and tech
- Maintaining a global perspective and supporting localization
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of blockchain technology and the crypto landscape.
📋 Key Responsibilities
✅ Own and drive NEAR’s global social media strategy across X (Twitter), LinkedIn, Instagram, Telegram, Reddit, and emerging platforms, ensuring consistency, quality, and alignment with our brand narrative.
✅ Manage daily operations of all social media accounts: publishing content, scheduling posts, overseeing visual assets, and ensuring timely community engagement.
✅ Craft compelling, native content across platforms that drives conversation, amplifies our campaigns, and resonates with developers, founders, and Web3-native audiences.
✅ Measure what matters: Monitor KPIs such as reach, engagement, sentiment, follower growth, and share of voice. Report insights and recommendations weekly and monthly.
✅ Collaborate cross-functionally with the content, brand, community, and ecosystem teams to amplify launches, partnerships, events (e.g. NEARCON), and ecosystem updates.
✅ Engage directly with our community: respond to questions, surface insights from conversations, and moderate dialogue with empathy, speed, and authority.
✅ Spot and test trends early, whether it’s AI-generated content formats, meme cycles, new platform features, or community growth hacks.
✅ Build and nurture influencer and creator relationships in crypto, AI, and tech to expand NEAR’s reach and credibility with core audiences.
✅ Maintain a global perspective and support localization/adaptation of social media strategy across key markets and language communities.
ASSUMPTION: This role requires a proactive approach to staying updated with the latest trends and tools in social media and blockchain technology.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven track record of success in managing social media accounts and driving engagement for a crypto/blockchain project or technology company (5-10 years)
Required Skills:
- In-depth knowledge of social media platforms, analytics tools, and best practices for content creation, distribution, and optimization
- Strong understanding of blockchain technology, cryptocurrencies, and the broader fintech landscape
- Excellent written and verbal communication skills, with the ability to craft compelling content and communicate complex concepts in a clear and concise manner
- Strategic thinker with the ability to develop and execute data-driven social media strategies that align with business objectives
- Creative problem solver who can adapt to evolving trends and challenges in the fast-paced crypto industry
- Strong leadership skills with experience managing and motivating a team of social media professionals
- High level of organization, attention to detail, and ability to multitask effectively in a dynamic environment
- Passion for blockchain
Preferred Skills:
- Fluency in multiple languages
- Experience working with remote teams
ASSUMPTION: Candidates with experience in the blockchain and crypto industry, as well as a strong understanding of social media trends and analytics, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous vacation and sick leave policy
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the blockchain and crypto industry. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The NEAR Foundation operates in the blockchain and cryptocurrency industry, focusing on the development and promotion of the NEAR Protocol ecosystem.
Company Size: With 2-10 employees, NEAR Foundation is a small organization where applicants can have a significant impact and contribute to its growth and success.
Founded: The NEAR Foundation was established to support the development and growth of the NEAR Protocol, a decentralized, open-source platform for building and scaling Web3 applications.
Company Description:
- The NEAR Foundation is dedicated to driving the growth and adoption of the NEAR Protocol ecosystem by creating compelling narratives, fostering partnerships, and delivering innovative marketing strategies.
- The organization values innovation, transparency, and collaboration in its mission to empower developers, creators, and communities to build a more open, scalable, and user-friendly Web3 environment.
- The NEAR Foundation is committed to advancing blockchain technology and its real-world impact.
Company Specialties:
- Blockchain development
- Cryptocurrency marketing
- Web3 application development
- Community building and engagement
Company Website: near.org
ASSUMPTION: Applicants should be comfortable working in a dynamic, startup-like environment and have a strong interest in the blockchain and crypto industry.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in the blockchain and crypto industry.
Reporting Structure: The Social Media Lead will report directly to the Marketing Director and may oversee a team of social media professionals.
Work Arrangement: This role is remote-friendly, with flexible work hours to accommodate different time zones.
Growth Opportunities:
- As the organization grows, there may be opportunities for the Social Media Lead to expand their team and take on additional responsibilities.
- Applicants with strong leadership skills and a passion for the blockchain and crypto industry may have the opportunity to grow into more senior roles within the organization.
ASSUMPTION: The Social Media Lead will play a crucial role in shaping the organization's social media strategy and growing its online presence, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office location
Office Location(s): Global - Remote
Geographic Context:
- The NEAR Foundation operates globally, with a focus on expanding its reach and influence in key markets and language communities.
- Applicants should be comfortable working remotely and collaborating with team members across different time zones.
- The organization's global perspective requires a strong understanding of cultural nuances and the ability to adapt content and strategies for different audiences.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: Applicants should be comfortable working remotely and have a strong sense of self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and qualifications
- Skills assessment or case study to evaluate strategic thinking and problem-solving abilities
- Final interview with the CEO or another senior team member to discuss long-term goals and cultural fit
Key Assessment Areas:
- Strategic thinking and planning
- Communication skills and ability to craft compelling content
- Understanding of blockchain technology and the crypto landscape
- Leadership skills and ability to manage and motivate a team
- Adaptability and ability to work in a dynamic, fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience in social media management, content creation, and community engagement, as well as your understanding of blockchain technology and the crypto industry.
- Prepare examples of your past work that demonstrate your ability to develop and execute data-driven social media strategies, as well as your creativity and adaptability.
- Be ready to discuss your long-term goals and how this role fits into your career trajectory.
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Data Analysis, Strategic Thinking, Leadership, Communication, Problem Solving, Trend Analysis, Influencer Relations, Localization, Blockchain Knowledge, Crypto Understanding, Attention to Detail, Multitasking, Collaboration
ASSUMPTION: The interview process will be conducted virtually, with a focus on assessing the candidate's communication skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms: Twitter, LinkedIn, Instagram, Telegram, Reddit, etc.
- Analytics tools: Hootsuite, Sprout Social, Buffer, etc.
- Content creation tools: Canva, Adobe Creative Suite, etc.
- Project management tools: Asana, Trello, etc.
ASSUMPTION: Applicants should be comfortable using a variety of social media management, analytics, and content creation tools, as well as project management software.
👔 Cultural Fit Considerations
Company Values:
- ECOSYSTEM-FIRST: always put the health and success of the ecosystem above any individual's interest
- OPENNESS: operate transparently and consistently share knowledge to build open communities
- PRAGMATISM OVER PERFECTION: find the right solution not the ideal solution and beat dogmatism by openly considering all ideas
- MAKE IT FEEL SIMPLE: strive to make the complex feel simple so the technology is accessible to all
- GROW CONSTANTLY: learn, improve and fail productively so the project and community are always becoming more effective
Work Style:
- Collaborative and team-oriented
- Adaptable and comfortable working in a dynamic, fast-paced environment
- Data-driven and strategic in decision-making
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you align with the company's values and commitment to driving the growth and adoption of the NEAR Protocol ecosystem?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you have a strong understanding of blockchain technology and the crypto landscape, and are you passionate about its real-world impact?
ASSUMPTION: Applicants should be able to demonstrate a strong cultural fit with the organization's values and commitment to driving the growth and adoption of the NEAR Protocol ecosystem.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the crypto industry may require applicants to adapt quickly to changing trends and priorities.
- The global perspective of the role may present challenges in coordinating with team members across different time zones and cultural backgrounds.
- The need to maintain a strong understanding of blockchain technology and the crypto landscape may require applicants to engage in continuous learning and professional development.
- The role may require applicants to manage and motivate a team of social media professionals, presenting challenges in leadership and communication.
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and have strong leadership and communication skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on driving the global social media strategy for the NEAR Protocol ecosystem, with a strong emphasis on community engagement and influencer relations.
- Compared to similar roles in the blockchain and crypto industry, this position offers a unique opportunity to shape the organization's online presence and grow its reach and influence in key markets and language communities.
- Applicants with experience in social media management, content creation, and community engagement, as well as a strong understanding of blockchain technology and the crypto landscape, will be well-positioned for success in this role.
ASSUMPTION: Applicants should be able to demonstrate a strong understanding of the unique aspects of this role and how their experience and skills make them a strong fit for the position.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new NEAR Protocol feature or product
- Building and nurturing relationships with influencers and creators in the crypto, AI, and tech spaces to expand NEAR's reach and credibility with core audiences
- Analyzing and optimizing social media performance metrics to improve engagement and drive business results
ASSUMPTION: Applicants should be able to provide examples of their past work that demonstrate their ability to develop and execute data-driven social media strategies, as well as their creativity and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the organization's long-term vision for the NEAR Protocol ecosystem and how this role fits into that strategy?
- How does the organization support the professional development and growth of its employees, particularly in the marketing and communications department?
- Can you provide examples of how the organization has adapted to changing trends and priorities in the crypto industry, and how this role has evolved as a result?
- How does the organization approach collaboration and communication across different time zones and cultural backgrounds?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in social media management, content creation, and community engagement, as well as your understanding of blockchain technology and the crypto industry.
- Prepare examples of your past work that demonstrate your ability to develop and execute data-driven social media strategies, as well as your creativity and adaptability.
- Be ready to discuss your long-term goals and how this role fits into your career trajectory.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
