Social Media Lead

📌 Core Information

🔹 Job Title: Social Media Lead

🔹 Company: WeWork

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional social media strategies
• Collaborating with cross-functional teams to create culturally relevant content
• Managing social media operations and campaigns
• Analyzing performance and optimizing content

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Lead the development and execution of LATAM’s regional social media strategy

✅ Act as the key social media liaison for LATAM, collaborating with marketing leads and cross-functional stakeholders

✅ Support the development and distribution of global campaigns across regional markets

✅ Brief internal creative and production teams on social-first content needs

✅ Stay ahead of platform and market trends in LATAM and globally, bringing strategic insights and recommendations

✅ Drive content planning and creative briefing for LATAM and global campaigns and activations

✅ Maintain content calendars for LATAM and global social channels

✅ Evaluate and optimize content performance, identifying opportunities for testing, iteration, and innovation

✅ Act as the day-to-day lead for social media needs across LATAM, coordinating closely with integrated marketing, PR/communications, community, events, sales, and property marketing teams

✅ Partner with the analytics team to track key KPIs and performance across LATAM and global campaigns

ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Social Communication, Marketing, or a related field

Experience: 3-5 years of experience managing social media for a brand, ideally with global scale

Required Skills:

• Proficient in English
• Working proficiency in Portuguese
• Excellent communication skills
• Ability to work autonomously and proactively drive initiatives forward
• Proficiency with social media management tools (e.g., Sprout Social)
• Familiarity with creative tools (e.g., Canva, CapCut, Adobe Suite)
• Proficiency with reporting tools and social media analytics tools (e.g., native platform insights, Tableau)

Preferred Skills:

• Experience in B2B marketing

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between COP 35,000,000 - COP 45,000,000 per year, based on market research and the company's size. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous vacation and sick leave policy
• Flexible work arrangements
• Access to WeWork's global network of coworking spaces

Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits may be subject to change based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: WeWork operates in the real estate industry, with a focus on providing flexible workspace solutions for businesses of all sizes.

Company Size: WeWork has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth.

Founded: WeWork was founded in 2010 and has since expanded to over 37 countries worldwide.

Company Description:

• WeWork provides flexible workspace solutions, including coworking spaces, private offices, and meeting rooms
• The company fosters a community-driven approach, connecting members and encouraging collaboration
• WeWork's mission is to create a world where people work to make a life, not just a living

Company Specialties:

• Coworking
• Community
• Collaboration
• Connecting
• Shared Office Space
• Entrepreneur
• Office Space
• Enterprise Solutions

Company Website: wework.com

ASSUMPTION: Working at WeWork offers opportunities to collaborate with diverse teams and contribute to the company's mission of creating meaningful work experiences.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Social Media Lead will report directly to the Sr. Manager, Social Media and work closely with various teams across the organization.

Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or projects.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams
• Chance to develop skills in areas such as project management, stakeholder communication, and cross-functional collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: WeWork's offices are designed to foster collaboration and creativity, with open floor plans, communal areas, and private spaces for focused work.

Office Location(s): Bogotá, Colombia (CO HQ)

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city is known for its vibrant culture, historic sites, and natural beauty
• Bogotá offers a diverse range of dining, entertainment, and recreational options

Work Schedule: The work schedule is Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for remote work and overtime as needed.

ASSUMPTION: Working in Bogotá offers a unique blend of urban and natural environments, with opportunities to explore Colombian culture and history.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Sr. Manager, Social Media

Key Assessment Areas:

• Candidates' understanding of social media trends and best practices
• Candidates' ability to develop and execute strategic social media campaigns
• Candidates' communication and collaboration skills
• Candidates' cultural awareness and ability to adapt content for different markets

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of WeWork's brand and values
• Demonstrate your ability to think strategically and creatively
• Prepare examples of your past social media campaigns and their results

ATS Keywords: Social Media Management, Content Strategy, Creative Development, Cross-Functional Collaboration, Campaign Management, Analytics, B2B Marketing, Communication, Project Management, Social Media Tools, Creative Tools, Reporting Tools, Trend Analysis, Localization, Stakeholder Management, Performance Optimization

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate candidates' skills and abilities.

🛠️ Tools & Technologies

• Social media management tools (e.g., Sprout Social)
• Creative tools (e.g., Canva, CapCut, Adobe Suite)
• Reporting tools and social media analytics tools (e.g., native platform insights, Tableau)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Create a life, not just a living
• Embrace the power of 'and'
• Be inclusive
• Do what's right
• Treat others with respect
• Collaborate
• Be open
• Be an entrepreneur
• Be a team player

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Strategic and creative

Self-Assessment Questions:

• Do you align with WeWork's company values, particularly 'Create a life, not just a living' and 'Be inclusive'?
• Are you comfortable working in a dynamic, fast-paced environment with diverse teams?
• Do you have a proven track record of driving results through social media campaigns?

ASSUMPTION: Candidates who demonstrate a strong fit with WeWork's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting content for different markets and audiences
• Collaborating effectively with remote and international teams
• Keeping up with the fast-paced nature of social media trends and best practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural awareness, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Social Media Specialist, but with a regional focus and increased responsibility for cross-functional collaboration
• Compared to other social media roles, this position offers more opportunities for global collaboration and strategic influence
• Career progression may include moving into a global or senior social media role within the organization

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their professional development plans.

📝 Sample Projects

• Developing and executing a regional social media campaign to launch a new WeWork location
• Collaborating with the global marketing team to create localized content for a global brand awareness campaign
• Analyzing social media performance data to identify trends and optimize content strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader social media strategy for WeWork?
• What are the key priorities for the first 90 days in this role?
• How does WeWork support the professional development and growth of its employees?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does WeWork foster a culture of collaboration and inclusivity within its teams?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past social media campaigns and their results
• Be ready to discuss your understanding of WeWork's brand and values
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.