📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: Tapstitch
🔹 Location: New York, NY, USA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy across multiple platforms
- Creating and curating high-quality content for social media channels
- Managing social media campaigns and influencer partnerships
- Analyzing engagement metrics to drive brand awareness and customer acquisition
- Collaborating with cross-functional teams to align social media efforts with broader marketing goals
ASSUMPTION: This role requires a strategic mindset, strong content creation skills, and a deep understanding of social media platforms and best practices.
📋 Key Responsibilities
✅ Develop and execute social media strategy across multiple platforms
✅ Work with in-house content producer to create and curate high-quality content for social media channels
✅ Manage social media campaigns and influencer partnerships
✅ Analyze engagement metrics and adjust strategy accordingly
✅ Collaborate with cross-functional teams in marketing, merchandise, customer support, and customer success to align social media efforts with broader marketing goals
ASSUMPTION: The ideal candidate will have experience in social media marketing, content creation, and data analysis, with a strong understanding of eCommerce, fashion, or SaaS industries.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of experience in social media marketing
Required Skills:
- Proven experience in developing and executing social media strategies
- Strong content creation and curation skills
- Deep knowledge of social media platforms and best practices
- Analytical mindset with the ability to interpret data and act on insights
- Experience in eCommerce, fashion, or SaaS (preferred)
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Fluency in graphic design software (e.g., Adobe Creative Suite, Canva)
- Knowledge of SEO best practices
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for the New York area)
Benefits:
- Performance-Based Bonus: Up to 20% of base
- Health, dental, and vision insurance
- Early equity opportunity
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Lead role in the New York area, with consideration for the company's size and stage.
📌 Applicant Insights
🔍 Company Context
Industry: Apparel Manufacturing, specifically focusing on print-on-demand and fashion-tech
Company Size: 51-200 employees, offering a dynamic and fast-paced work environment with ample opportunities for growth
Founded: 2024, with a mission to revolutionize how brands are built and empower entrepreneurs to start and scale successful fashion brands
Company Description:
- Tapstitch combines the ease and speed of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer
- Provides entrepreneurs, influencers, and existing labels access to high-quality, on-trend apparel that they can customize, brand, and dropship globally
- Powering thousands of fashion brands, with a major Series A funding round led by Tier 1 commerce investors in March 2025
Company Specialties:
- Print-on-demand (POD)
- Apparel and fashion manufacturing
- Customization and software solutions
- eCommerce and Shopify integration
Company Website: www.tapstitch.com
ASSUMPTION: Tapstitch is a fast-growing startup with a strong focus on innovation and empowering entrepreneurs in the fashion industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the founders and leadership, with the opportunity to influence key business strategies
Work Arrangement: On-site, with flexible hours and occasional remote work opportunities
Growth Opportunities:
- Own the social media function end-to-end at a high-growth, VC-backed startup
- Shape the brand's social media presence and voice
- Partner with in-house teams to build the best social media experiences
- Join a mission-driven company backed by top-tier VCs, including Forerunner and Alpaca
ASSUMPTION: This role offers significant growth potential, as Tapstitch continues to expand and scale its operations.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in New York City
Office Location(s): New York, NY, USA
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous networking opportunities and events
- The city is a major hub for fashion, technology, and entrepreneurship
- Tapstitch's headquarters is centrally located, with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: New York City provides an ideal environment for a Social Media Lead, with ample opportunities to engage with industry professionals and stay up-to-date with the latest trends.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the founders and marketing team
- Portfolio review and case study presentation
- Final interview with the CEO
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation skills
- Data analysis and interpretation
- Cultural fit and alignment with Tapstitch's mission
Application Tips:
- Highlight your experience in social media marketing and content creation
- Include examples of successful social media campaigns you've managed
- Demonstrate your understanding of Tapstitch's mission and how your skills align with the role
- Prepare a portfolio showcasing your best work and explaining your creative process
ATS Keywords: Social Media Strategy, Content Creation, Content Curation, Social Media Campaigns, Influencer Partnerships, Engagement Metrics, Data Analysis, eCommerce, Fashion, SaaS
ASSUMPTION: Tapstitch's interview process is designed to assess your skills, experience, and cultural fit, with a strong emphasis on your ability to develop and execute effective social media strategies.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Tapstitch is open to training the right candidate on their preferred platforms.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Tapstitch is committed to empowering entrepreneurs and helping them build successful fashion brands
- Innovation: The company encourages creativity and continuous improvement in all aspects of its operations
- Collaboration: Tapstitch fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous learning
- Data-driven, with a strong emphasis on analytics and performance metrics
- Collaborative, with a focus on teamwork and open communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with others and contributing to a team's success?
ASSUMPTION: Tapstitch values candidates who are passionate about their mission, innovative in their approach, and committed to working collaboratively to achieve success.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of social media trends and best practices
- Balancing creative content creation with data-driven decision-making
- Collaborating effectively with cross-functional teams to align social media efforts with broader marketing goals
ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional social media roles, this position offers the opportunity to own the social media function end-to-end at a high-growth startup
- Tapstitch's focus on print-on-demand and fashion-tech sets it apart from more traditional apparel manufacturing companies
- This role offers significant growth potential, as Tapstitch continues to expand and scale its operations
ASSUMPTION: This role is unique in its scope and potential for growth, offering candidates the opportunity to make a significant impact on a fast-growing company.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch
- Managing influencer partnerships to increase brand awareness and drive customer acquisition
- Analyzing engagement metrics to optimize social media content and improve performance
ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute effective social media strategies, with a strong emphasis on data-driven decision-making and creative content creation.
❓ Key Questions to Ask During Interview
- How does this role fit into Tapstitch's overall marketing strategy?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Tapstitch support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Tapstitch approach collaboration and communication between different teams and departments?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be joining, as well as to demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best work and explaining your creative process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
