Social Media Lead - Egypt / Lebanon

📌 Core Information

🔹 Job Title: Social Media Lead - Egypt / Lebanon

🔹 Company: Imdad

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategy
• Creating engaging, original content for various platforms
• Building and maintaining active social communities
• Analyzing metrics to improve campaign effectiveness
• Collaborating with cross-functional teams to manage company reputation

ASSUMPTION: This role requires a high level of creativity, organization, and communication skills. It also demands a strong understanding of social media platforms and their respective audiences.

📋 Key Responsibilities

✅ Build and execute social media plan through research, benchmarking, messaging, and audience identification.

✅ Lead social content creation, working with the Social Media Designer, marketing team, and stakeholders.

✅ Generate, edit, publish, and share content daily across various platforms.

✅ Build and maintain active social communities through engagement and messaging.

✅ Create and maintain company social media pages and profiles.

✅ Moderate user-generated content and messages based on company and community policies.

✅ Create and implement social media marketing plan and editorial calendar.

✅ Track and analyze analytics reports to gain insights and improve future outcomes.

✅ Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach and conversion.

✅ Assist with crisis management, bad reviews, and negative news communications.

✅ Define KPIs for the social media unit and provide monthly performance reports.

✅ Manage, motivate, and coach junior staff in the social media team.

✅ Stay up-to-date with current technologies and trends in social media, design tools, and applications.

ASSUMPTION: This role requires a high level of multitasking, adaptability, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communication, or a related field.

Experience: 5+ years in digital marketing and social media, with a focus on both B2C and B2B marketing, and prior experience in aesthetics, medical devices, pharmaceuticals, or hospitals.

Required Skills:

• Strong written and verbal communication skills in Arabic and English
• Excellent design and presentation skills
• Strong leadership qualities to lead and motivate a team
• Excellent team working, collaboration, and networking skills
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Self-starter with outstanding work ethics

Preferred Skills:

• Familiarity with project management tools
• Knowledge of social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Candidates with experience in the medical aesthetics industry will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 25,000 EGP and 40,000 EGP per month, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Egypt.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts on Imdad products

Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Sunday to Thursday). Occasional overtime may be required to manage social media accounts during evenings and weekends.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Imdad operates in the medical equipment manufacturing industry, focusing on aesthetic medical technologies. The company serves over 2,500 clinics across the Middle East.

Company Size: Imdad is a mid-sized company with 201-500 employees, providing a supportive work environment with opportunities for growth and collaboration.

Founded: Imdad was founded in 1991 and has since established itself as a leading provider of aesthetic medical solutions in the Middle East.

Company Description:

• Imdad curates and distributes a comprehensive collection of aesthetic medical technologies in the Middle East
• The company aims to provide solutions that cater to the region's specific skin type demands
• Imdad focuses on building long-term relationships with clients, transcending the transactional aspect to work together towards the region's potential in aesthetic medicine

Company Specialties:

• Hair removal
• Skin rejuvenation
• Body shaping and contouring
• Vascular treatments
• Pigmentation and tattoo removal
• Diagnostic and therapeutic solutions
• Aesthetic medical accessories

Company Website: http://www.imdad.com

ASSUMPTION: Imdad's focus on the aesthetic medical industry may require candidates to have some familiarity with the industry's specific challenges and trends.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Marketing Director.

Reporting Structure: The Social Media Lead will oversee the social media team and collaborate with various departments, including marketing, sales, and customer service.

Work Arrangement: This is an on-site position, with the possibility of working from either Egypt or Lebanon. The role may require occasional remote work to manage social media accounts during evenings and weekends.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding the social media team and taking on a managerial role
• Gaining experience in the medical aesthetics industry and its unique challenges

ASSUMPTION: The Social Media Lead role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Imdad's office is located in a modern, high-rise building with state-of-the-art facilities and a collaborative work environment.

Office Location(s): The office is situated in the heart of Cairo, with easy access to public transportation and nearby amenities.

Geographic Context:

• Cairo is the capital and largest city in Egypt, with a population of over 20 million people
• The city is known for its rich history, vibrant culture, and diverse food scene
• Cairo offers a mix of modern and traditional experiences, with numerous historical sites, museums, and shopping districts

Work Schedule: The work schedule is typically Sunday to Thursday, with standard office hours (9:00 AM - 5:00 PM). Occasional overtime may be required to manage social media accounts during evenings and weekends.

ASSUMPTION: Living and working in Cairo may present unique challenges and opportunities for candidates, depending on their personal preferences and lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and/or other relevant team members
• Final interview with the CEO or another senior executive
• Background check and reference verification

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• Platform-specific knowledge and engagement strategies
• Analytics and reporting skills
• Leadership and team management abilities

Application Tips:

• Highlight your relevant experience in the medical aesthetics industry and social media management
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of your previous social media campaigns, their outcomes, and the strategies you employed
• Research Imdad's company culture and values to demonstrate your cultural fit during the interview

ATS Keywords: Social media strategy, content creation, analytics, community engagement, team leadership, project management, digital marketing, B2C marketing, B2B marketing, crisis management, communication skills, organizational skills, collaboration, networking, design skills, presentation skills

ASSUMPTION: Imdad's application process may vary depending on the specific needs of the role and the company's internal policies.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, Facebook, Twitter, YouTube, LinkedIn)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Design tools (Canva, Adobe Creative Suite, Sketch)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and professionalism
• Empowerment and accountability

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Focus on results and continuous learning
• Adaptability and resilience in the face of change

Self-Assessment Questions:

• How do you align with Imdad's company values, and can you provide an example of how you've demonstrated these values in your previous roles?
• How comfortable are you working in a dynamic, fast-paced environment, and can you describe a time when you successfully adapted to significant changes?
• How do you approach collaboration and teamwork, and can you share an example of a successful team project you've led or contributed to?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Imdad's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and their respective audiences
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing the demands of multiple stakeholders, including internal teams and external clients
• Maintaining a consistent brand voice and message across various platforms and campaigns
• Managing crises and negative feedback in real-time

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a solid understanding of social media best practices.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position, but with a focus on the medical aesthetics industry
• Compared to other social media roles, this position requires a higher level of industry-specific knowledge and experience
• Career progression in this role may lead to senior marketing or management positions within the company

ASSUMPTION: Candidates with experience in similar roles or industries may find this position to be a good fit, but they should be prepared to adapt to the unique challenges and opportunities presented by the medical aesthetics industry.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Creating engaging content for a social media campaign focused on skin rejuvenation treatments
• Analyzing social media metrics to identify trends and optimize campaign performance
• Managing a social media crisis related to a negative review or product issue

ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Imdad support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Imdad approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns, their outcomes, and the strategies you employed
• Research Imdad's company culture and values to demonstrate your cultural fit during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.