📌 Core Information
🔹 Job Title: Social Media Lead
🔹 Company: PA Consulting
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative social media strategies to enhance brand awareness and drive performance
- Managing paid media plans and budgets to maximise reach and engagement
- Crisis management and reputation monitoring to safeguard the brand's reputation
- Staying ahead of industry trends and platform features to ensure PA stays at the forefront of social media innovation
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to influence senior stakeholders.
📋 Key Responsibilities
✅ Implementing the firm's social media channel strategy, leveraging data, trends, and the marketing plan to design and execute a strategy that enhances brand awareness and drives performance across primary social channels
✅ Developing and overseeing the social media content strategy, collaborating with content creators, designers, and other teams to ensure content is engaging, on-brand, and optimised for each platform
✅ Advocating for social media innovation within the firm, encouraging individuals and departments to incorporate social media approaches into their daily work and broader business activities
✅ Managing the paid media plan and budget, collaborating with the firm's media agency to implement, monitor, and optimise advertising campaigns, ensuring maximum effectiveness and return on investment
✅ Leading efforts in handling any social media crises or sensitive issues, ensuring the brand's reputation is safeguarded across all platforms
✅ Staying ahead of industry trends, continuously monitoring and evaluating emerging social media trends, technologies, and platform features, ensuring PA stays at the forefront of social media innovation
✅ Managing relationships with external partners, building and maintaining relationships with social media platforms, external agencies, and third-party vendors to enhance strategy execution and campaign results
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Extensive experience (5-10 years) in B2B social media, with a proven track record in managing and driving successful social media strategies across a variety of platforms
Required Skills:
- Proven experience in managing paid media campaigns, including budget allocation, strategy execution, and optimisation to drive measurable results
- Strong project and programme management skills, with the ability to manage multiple social media initiatives and campaigns simultaneously
- Excellent communication and writing skills, with the ability to craft compelling messages and represent the brand effectively across all social media channels
- Strong stakeholder management skills, with the ability to influence senior stakeholders and collaborate effectively with peers across the business
Preferred Skills:
- Experience with employee advocacy programmes
- Fluency in additional languages
ASSUMPTION: Candidates should have a deep understanding of social media platforms, trends, and best practices, as well as the ability to adapt to new tools and technologies.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on industry standards for a Social Media Lead role in London)
Benefits:
- Health and lifestyle perks accompanying private healthcare for you
- 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
- Generous company pension scheme
- Annual performance-based bonus
- PA share ownership
- Tax efficient benefits (cycle to work, give as you earn)
Working Hours: Full-time (37.5 hours per week, Monday to Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PA Consulting operates in the business consulting and services industry, focusing on creating opportunity from complexity through innovative thinking and breakthrough technologies.
Company Size: PA Consulting is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: PA Consulting was founded in 1943 and has since grown into a global consulting firm with offices across the UK, Ireland, US, Nordics, and Netherlands.
Company Description:
- PA Consulting believes in the power of ingenuity to build a positive human future
- The company creates opportunity from complexity by combining innovative thinking and breakthrough technologies to progress further, faster
- PA Consulting's diverse teams of experts work with clients to adapt and transform, achieving enduring results
Company Specialties:
- Business Consulting and Services
- Strategy Development
- Digital Transformation
- Technology Consulting
Company Website: http://www.paconsulting.com
ASSUMPTION: PA Consulting's focus on innovation and collaboration makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.
📊 Role Analysis
Career Level: The Social Media Lead role is a mid-level position, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Social Media Lead will report directly to the Head of Marketing and work closely with other marketing functions, such as digital, PR, content, and events.
Work Arrangement: This role is on-site, with the option to work from home occasionally, depending on business needs and team agreements.
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Manager or Head of Marketing
- Expanding the social media team and taking on a leadership role
- Exploring opportunities in related marketing disciplines, such as digital marketing or content strategy
ASSUMPTION: The Social Media Lead role offers a unique opportunity to make a significant impact on PA Consulting's global marketing strategy and brand awareness.
🌍 Location & Work Environment
Office Type: PA Consulting's London office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 10 Bressenden Place, London, SW1E 5DN, United Kingdom
Geographic Context:
- London is a major global city with a thriving business ecosystem
- The office is located in the West End, close to public transportation links and amenities
- The area is known for its vibrant culture, diverse food scene, and historic landmarks
Work Schedule: The Social Media Lead role follows a standard full-time work schedule, with core hours from 9:00 AM to 5:30 PM.
ASSUMPTION: The London office provides a dynamic and stimulating work environment, with easy access to cultural attractions and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with PA Consulting's values
- Technical knowledge of social media platforms and trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've managed, demonstrating your ability to drive results and enhance brand awareness
- Research PA Consulting's marketing strategy and be prepared to discuss how you would contribute to its evolution and growth
ATS Keywords: Social Media Strategy, B2B Marketing, Employee Advocacy, Paid Media Management, Stakeholder Management, Project Management, Communication Skills, Content Strategy, Crisis Management, Reputation Monitoring, Industry Trends, Platform Features, Agency Management, Collaboration, Innovation, Brand Awareness
ASSUMPTION: PA Consulting's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organisation.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Paid media platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The Social Media Lead will be expected to have a strong working knowledge of social media management tools and platforms, as well as experience with paid media and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Ingenuity: We challenge the status quo and think differently
- Collaboration: We work together to create lasting impact
- Inclusion: We embrace diversity and value everyone's contribution
- Integrity: We act with honesty and fairness in all that we do
- Courage: We have the courage to challenge the status quo and speak up
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Agile and adaptable, with a willingness to embrace change and evolve strategies as needed
Self-Assessment Questions:
- Do you embrace PA Consulting's values and demonstrate them in your daily work?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering results and driving growth?
- Do you have experience working with diverse teams and stakeholders, and are you comfortable navigating complex organisations?
ASSUMPTION: PA Consulting's values and work style require candidates to be strategic thinkers, strong communicators, and effective collaborators, with a willingness to embrace change and challenge the status quo.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously, requiring strong project management skills and the ability to prioritise effectively
- Navigating a complex organisation and working with diverse stakeholders, requiring strong communication and influencing skills
- Keeping up with industry trends and platform features, requiring continuous learning and adaptation
- Balancing the need for innovation with the need to protect the brand's reputation, requiring a strategic and risk-aware approach
ASSUMPTION: The Social Media Lead role presents unique challenges and opportunities for growth and development, requiring candidates to be proactive, adaptable, and strategic in their approach.
📈 Similar Roles Comparison
- Compared to other B2B social media roles, this position offers a unique opportunity to shape the firm's global social media strategy and make a significant impact on brand awareness and reputation
- Industry-specific context: PA Consulting operates in a competitive consulting landscape, requiring a strong understanding of the market and a strategic approach to social media
- Career path comparison: The Social Media Lead role offers a clear path to progression within the marketing function, with opportunities to take on leadership responsibilities or explore related marketing disciplines
ASSUMPTION: The Social Media Lead role at PA Consulting presents a unique opportunity to drive strategic change and make a significant impact on the firm's global marketing strategy and brand awareness.
📝 Sample Projects
- Developing and executing a successful employee advocacy programme, increasing employee engagement and amplifying the brand's social media presence
- Launching a new social media channel strategy, enhancing brand awareness and driving user-generated content
- Managing a successful paid media campaign, driving measurable results and maximising return on investment
ASSUMPTION: The Social Media Lead role offers a unique opportunity to work on high-impact projects that drive strategic change and enhance PA Consulting's global brand awareness.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Social Media Lead role in the first 90 days?
- How does the marketing team collaborate with other departments, and what opportunities are there for cross-functional collaboration?
- What are the key challenges facing the social media function, and how can the Social Media Lead help address them?
- What opportunities are there for professional development and growth within the marketing function?
- How does PA Consulting support work-life balance, and what flexibility is available for remote work?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of the organisation's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasising your strategic thinking, project management, and communication skills
- Prepare examples of successful social media campaigns you've managed, demonstrating your ability to drive results and enhance brand awareness
- Research PA Consulting's marketing strategy and be prepared to discuss how you would contribute to its evolution and growth
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
