📌 Core Information
🔹 Job Title: Social Media Lead (gender neutral)
🔹 Company: Yousician
🔹 Location: Berlin, Germany & Helsinki, Finland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Berlin & Helsinki) with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Building and defining Yousician and GuitarTuna’s social and community presence from the ground up
- Setting the tone, direction, and cultural relevance of our brand
- Managing day-to-day publishing and channel health across platforms
- Creating momentum through bold content and storytelling that connects with music lovers, learners, and creators
- Building and growing an authentic community around playing music, learning, and creation
ASSUMPTION: This role requires a strategic mindset, strong creative vision, and the ability to execute and adapt in a fast-paced environment. The ideal candidate will have experience in social media strategy, digital marketing, and community building, with a deep understanding of social media platforms and internet culture.
📋 Key Responsibilities
✅ Build and define Yousician and GuitarTuna’s social and community presence from the ground up, setting the tone, direction, and cultural relevance of our brand
✅ Manage day-to-day publishing and channel health across platforms like TikTok, YouTube, and beyond, creating momentum through bold content and storytelling that connects with music lovers, learners, and creators where they already are
✅ Build and grow an authentic community around playing music, learning, and creation by connecting directly with users, creators, and guitarists; amplifying their voices; and developing partnerships that expand our reach
✅ Partner with Growth and Data teams to track impact, uncover what resonates, and translate learnings into better creative and stronger engagement, helping to build a feedback loop between content, product, and community as we grow
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage complex campaigns and multiple platforms simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and feedback.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in a similar role executing social media strategy or digital marketing, with a focus on execution and strategy that drives everyday impact
Required Skills:
- Thorough understanding of social media platforms, tools, and best practices, with an eagerness to be involved in the social media landscape and connect with people across various channels
- Organized, with high attention to detail and great project management skills to manage complex campaigns
- Exceptional communication skills that allow you to connect with a variety of users, communities, stakeholders, and cross-functional teams
- Experience creating and analyzing data reports to maximize performance
- Music or media industry experience, content creation/production experience, knowledge, and an understanding of industry trends and new technologies a plus
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Fluency in multiple languages
- Experience working in a startup or fast-paced environment
ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio demonstrating relevant skills and achievements will be considered.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and location)
Benefits:
- Competitive compensation and perks
- An opportunity to shape and grow Yousician's new Berlin office or HQ in Helsinki with direct influence on product and technical directions
- The chance to work on a meaningful product that helps millions around the world
- A highly supportive and passionate international team across Helsinki and Berlin
- A unique role at the intersection of music, education, and technology
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely up to two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Berlin and Helsinki areas. The final offer will depend on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 51-200 employees
Founded: 2010
Company Description:
- Yousician is the world’s largest music-tech company, with millions of users worldwide
- Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps
- Yousician empowers people to play music they love, learn something new, and nourish their well-being by merging music and tech to amplify the everyday
Company Specialties:
Company Website: https://yousician.com/careers
ASSUMPTION: Yousician is a fast-growing, profitable company with a strong focus on innovation and impact. The company values diversity, equity, and inclusion and welcomes applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status, or any other characteristic.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (on-site in Berlin or Helsinki with the option to work remotely up to two days per week)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on special projects and initiatives
- Chance to shape the future of music education and impact the lives of millions of people
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in both Berlin and Helsinki
Office Location(s): Siltasaarenkatu 16, Helsinki, 00530, FI & Berlin, Germany
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving music and tech scene
- Helsinki: The capital of Finland, known for its high quality of life, safety, and beautiful natural surroundings
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely up to two days per week
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and feedback. They will also be able to work independently and manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and vision for Yousician's social media presence
- Creative storytelling and content creation skills
- Community building and engagement strategies
- Data analysis and reporting skills
- Cultural fit and alignment with Yousician's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your previous social media campaigns and their results
- Be prepared to discuss your understanding of Yousician's brand and target audience
- Showcase your creativity and personality in your application materials
ATS Keywords: Social Media Strategy, Community Building, Content Creation, Data Analysis, Project Management, Communication Skills, Audience Engagement, Digital Marketing, Platform Fluency, Internet Culture, Creative Control, Partnership Development, Content Performance, Trend Awareness, User Connection, Storytelling
ASSUMPTION: The interview process for this role may include additional assessments or tasks, depending on the candidate's qualifications and the needs of the company.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with relevant social media management and data analysis tools, as well as proficiency in content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Doing what has impact
- Professional growth mindset
- Pride in doing excellent work
Work Style:
- Collaborative and supportive team environment
- Fast-paced and dynamic, with a focus on execution and results
- Empowered teams with a high degree of autonomy
Self-Assessment Questions:
- Do you have a strong strategic vision and the ability to execute and adapt in a fast-paced environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have a deep understanding of social media platforms, tools, and best practices, with an eagerness to be involved in the social media landscape and connect with people across various channels?
- Are you passionate about music and the opportunity to impact the lives of millions of people through your work?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Yousician, with a passion for music, a strategic mindset, and the ability to execute and adapt in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Adapting to changing priorities and feedback in a fast-paced environment
- Working with a remote team and managing time zones
- Balancing creative vision with data-driven decision-making
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and feedback. They will also be able to manage their time effectively and balance creative vision with data-driven decision-making.
📈 Similar Roles Comparison
- This role is unique in its focus on building a creator-driven, community-first social presence from scratch for a music-tech company with a massive audience
- Unlike traditional social media roles, this position offers a high degree of autonomy and the opportunity to shape the future of Yousician's social media presence
- Career path comparison: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: While this role shares similarities with other social media and digital marketing positions, its unique focus on building a creator-driven, community-first social presence from scratch sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch
- Building and engaging a community around a specific music genre or artist
- Creating and optimizing content for multiple social media platforms to maximize engagement and reach
ASSUMPTION: The ideal candidate will have experience with relevant social media management and data analysis tools, as well as proficiency in content creation tools.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Yousician's social media presence, and how can this role address them?
- How does Yousician support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Yousician measure the success of its social media campaigns, and how can this role improve those metrics?
- What is the company's long-term vision for its social media presence, and how can this role contribute to that vision?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions that demonstrate their understanding of the role and their commitment to Yousician's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and CV (in English) through the following link: https://yousician.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills, including examples of your previous social media campaigns and their results
- Prepare for your interview by researching Yousician's brand, target audience, and social media presence
- Showcase your creativity and personality in your application materials
- Follow up with the hiring team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
