📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Glassdoor
🔹 Location: Austin, TX
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote-first, with flexible work arrangements
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies
- Crafting engaging content that resonates with audiences
- Collaborating with cross-functional teams to create platform-native content
- Analyzing performance metrics and optimizing social media efforts
- Building and engaging with a thriving online community
ASSUMPTION: This role requires a strong understanding of social media trends, best practices, and a passion for storytelling. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving results through social media channels.
📋 Key Responsibilities
✅ Develop, manage, and execute creative social media strategies that align with our brand’s goals, product launches, and cultural moments
✅ Own the content calendar, ensuring a compelling mix of storytelling, thought leadership, and community-driven content
✅ Guide concepts to execution in collaboration with talented creatives, designers, writers, and video editors to create content that’s irresistible and platform-native
✅ Track key metrics, present insights, and continuously optimize our social media efforts to achieve growth goals
✅ Foster a thriving community by actively engaging with our audience, responding to comments and messages, and using social listening to understand what matters most to them
✅ Manage paid amplification and collaborate with social media creators to expand our reach
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities. The ideal candidate will be comfortable working independently and in a team environment, with a focus on delivering high-quality work on time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 5+ years of marketing experience developing social media strategy, creative and audience engagement
Required Skills:
- Proven experience in social media strategy and content creation
- Strong writing and editing skills
- Excellent communication and collaboration skills
- Data-driven approach to social content creation and management
- Familiarity with social media analytics tools
Preferred Skills:
- Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Fluency in multiple languages
- Experience with social media advertising
ASSUMPTION: While a degree in a related field is preferred, Glassdoor values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant work experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $93,400 - $124,000 USD per year
Benefits:
- 100% employer-paid premiums for employee medical, dental, vision, life, short and long-term disability and select well-being programs, along with 80% employer-paid premiums for all dependents
- Generous paid time-off programs for birthing and non-birthing parents, along with additional company-sponsored leaves
- Wellness programs to support mental, physical, and financial health, such as paid career coaching and mental health therapy, financial coaching, subsidized fitness and wellness appointments, HSA, FSA, commuter benefits, fertility and pregnancy support, employee perks and discounts, legal assistance program, gender-affirming care relocation benefit and work-from-home monthly allowance
Working Hours: Full-time, with flexible hours and a where-to-work policy that allows employees to live anywhere Glassdoor is a registered company
ASSUMPTION: Glassdoor's compensation and benefits packages are competitive and designed to attract and retain top talent. The salary range provided is an estimate based on market data for similar roles in the technology industry.
📌 Applicant Insights
🔍 Company Context
Industry: Glassdoor is a technology company that specializes in job search, company reviews, and workplace-related content. The company operates in a competitive market, with a focus on providing transparency and value to job seekers and employers alike.
Company Size: Glassdoor is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment with ample opportunities for growth and development.
Founded: Glassdoor was founded in 2007 and has since grown to become a leading platform for workplace-related content and services.
Company Description:
- Glassdoor is a remote-first company that values flexibility, collaboration, and work-life balance
- The company is committed to creating a diverse and inclusive work environment, where employees are encouraged to bring their authentic selves to work
- Glassdoor is dedicated to making worklife better, together, by providing transparency and resources to help job seekers and employees make informed decisions about their careers
Company Specialties:
- Job search and matching
- Company reviews and ratings
- Salary information and compensation tools
- Interview questions and preparation resources
- Recruiting and talent acquisition solutions
Company Website: Glassdoor
ASSUMPTION: Glassdoor's company culture is characterized by its commitment to transparency, collaboration, and continuous improvement. The company values diversity, inclusion, and work-life balance, and strives to create a positive and supportive work environment for all employees.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, reporting directly to the Senior Manager of Social Media or a similar role.
Reporting Structure: The Social Media Manager will be responsible for leading a team of social media coordinators or specialists, depending on the organization's structure.
Work Arrangement: This role is remote-first, with flexible work arrangements that allow employees to live anywhere Glassdoor is a registered company. Employees may also work away from their primary location for up to 30 working days in a calendar year without permanent relocation and compensation change.
Growth Opportunities:
- Progression to a Senior Social Media Manager or Director of Social Media role
- Expansion into related marketing or communications roles, such as Brand Manager or Content Strategist
- Opportunities to lead cross-functional projects and initiatives, driving strategic impact and growth
ASSUMPTION: Glassdoor's remote-first work environment and flexible work arrangements provide employees with the opportunity to balance their personal and professional lives, while also fostering a culture of collaboration and innovation.
🌍 Location & Work Environment
Office Type: Glassdoor's headquarters are located in San Francisco, CA, but this role is remote-first and can be performed from anywhere Glassdoor is a registered company.
Office Location(s): San Francisco, CA
Geographic Context:
- Austin, TX is a vibrant and growing city with a strong tech industry and a high cost of living
- The city offers a diverse range of cultural attractions, outdoor activities, and a thriving food scene
- Austin's central location makes it an ideal hub for travel and exploration
Work Schedule: Full-time, with flexible hours and a where-to-work policy that allows employees to live anywhere Glassdoor is a registered company
ASSUMPTION: Glassdoor's remote-first work environment and flexible work arrangements provide employees with the opportunity to live and work in a location that best suits their personal and professional needs, while also fostering a culture of collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a panel of team members
- Final interview with the Senior Manager of Social Media or a similar role
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and content creation skills
- Data-driven approach to social media management
- Collaboration and communication skills
- Cultural fit and alignment with Glassdoor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Include specific examples of your social media strategy and content creation successes
- Demonstrate your understanding of Glassdoor's brand and mission in your application materials
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Data Analysis, Collaboration, Communication, Creative Thinking, Marketing Experience
ASSUMPTION: Glassdoor's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. The company values transparency and communication throughout the interview process, providing candidates with regular updates and feedback.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Glassdoor provides its employees with access to the tools and technologies they need to succeed in their roles. The company values continuous learning and professional development, and encourages employees to explore and adopt new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Inclusion
- Collaboration
- Continuous learning
- Work-life balance
Work Style:
- Remote-first and flexible work arrangements
- Data-driven and results-oriented
- Collaborative and team-focused
- Continuously learning and adapting
- Passionate about Glassdoor's mission and values
Self-Assessment Questions:
- How do you approach building and engaging with online communities?
- Can you provide an example of a successful social media campaign you've led, and what made it successful?
- How do you stay up-to-date with social media trends and best practices?
- How do you balance work and personal responsibilities in a remote work environment?
ASSUMPTION: Glassdoor values candidates who are passionate about the company's mission and values, and who are committed to fostering a positive and inclusive work environment. The company encourages candidates to self-assess their cultural fit and alignment with the company's values throughout the application and interview process.
⚠️ Potential Challenges
- The fast-paced nature of social media may require employees to work flexible hours and respond to urgent issues outside of regular business hours
- The role may involve managing a team of social media coordinators or specialists, requiring strong leadership and communication skills
- The remote-first work environment may present challenges in building and maintaining relationships with team members and stakeholders
- The role may require employees to travel for company events or meetings, depending on the organization's needs and policies
ASSUMPTION: Glassdoor is committed to providing its employees with the support and resources they need to succeed in their roles, while also fostering a positive and inclusive work environment. The company values open communication and encourages employees to raise any concerns or challenges they may face throughout their employment.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role is typically more senior and involves strategic planning, team leadership, and cross-functional collaboration, while the Social Media Specialist role focuses on day-to-day content creation, community management, and analytics
- Social Media Manager vs. Digital Marketing Manager: The Social Media Manager role is more focused on social media-specific strategies and tactics, while the Digital Marketing Manager role oversees a broader range of digital marketing channels and campaigns, including SEO, SEM, email marketing, and content marketing
- Career Path: Social Media Manager -> Senior Social Media Manager -> Director of Social Media -> VP of Marketing -> Chief Marketing Officer
ASSUMPTION: Glassdoor's Social Media Manager role is a critical component of the company's marketing department, and provides employees with the opportunity to grow and develop their skills in a dynamic and collaborative work environment.
📝 Sample Projects
- Developing and executing a social media strategy for a product launch, including platform-specific content, influencer partnerships, and paid amplification
- Creating and managing a social media calendar for a major brand campaign, including content creation, scheduling, and analytics
- Conducting a social media audit and competitive analysis to identify opportunities for growth and optimization
ASSUMPTION: Glassdoor's Social Media Manager role offers a wide range of projects and initiatives, providing employees with the opportunity to gain diverse experience and develop their skills in a dynamic and collaborative work environment.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Glassdoor support the professional development and growth of its social media team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Glassdoor measure the success of its social media efforts, and what key performance indicators (KPIs) does the company track?
- What is the team structure and reporting hierarchy for the social media department, and how does this role fit into the organization?
ASSUMPTION: Glassdoor values candidates who are proactive and engaged throughout the interview process, and encourages candidates to ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills, and demonstrate your understanding of Glassdoor's brand and mission
- Prepare for your interviews by researching Glassdoor's company culture, values, and recent projects and initiatives
- Follow up with the hiring manager after your interviews to express your appreciation for the opportunity and reiterate your interest in the role
- If you receive an offer, carefully review the compensation and benefits package, and negotiate as needed to ensure it aligns with your expectations and industry standards
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
