📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Xplor
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: 100% Remote (U.S. only)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global social media strategy
- Creating engaging content and managing social media campaigns
- Analyzing performance data and refining strategies
- Collaborating cross-functionally with various teams
- Protecting and enhancing Xplor's reputation through customer service and PR
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Assist in designing and executing the global social media strategy
✅ Create engaging social media copy and graphics
✅ Manage social media campaigns and day-to-day activities
✅ Research and analyze audience preferences, buyer personas, competitor activity, and industry trends
✅ Advocate for social customer service and online advocacy
✅ Analyze performance data and report on ROI
✅ Monitor emerging trends in social media tools, channels, design, and strategy
✅ Work closely with teams to identify existing content to promote and amplify via corporate channels
✅ Execute day-to-day external social posting and support employee advocacy program
✅ Assist in developing quarterly reports and company news announcements
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to achieve business and marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media management, digital marketing, content creation, or a related role
Required Skills:
- Proven track record in managing social media across multiple platforms
- Strong background in strategy, planning, industry trends, content creation, and social media management tools
- Ability to analyze performance data and refine strategies
- Excellent communication and interpersonal skills
- Experience using graphic design and video editing software
- Entrepreneurial spirit and creative flair
Preferred Skills:
- Knowledge and understanding of public relations principles and activities
- Experience working with third-party agencies
ASSUMPTION: Candidates should have a strong background in social media management, with a focus on strategy, content creation, and data analysis. Experience working in a matrix organization is a plus.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Ongoing dedication to Diversity & Inclusion initiatives
- Access to free mental health support
- Flexible working arrangement
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on industry standards for a social media manager role with 5-10 years of experience, working remotely in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2023
Company Description:
- Xplor is a global platform combining SaaS with embedded payments and tools to help businesses succeed
- Offers software solutions in fast-growing verticals: Education, Fitness & Wellbeing, Field Services, and Personal Services
- Serves over 106,000 customers that processed over $38 billion in payments across 20 markets in 2024
Company Specialties:
- Embedded Payments
- Software as a Service (SaaS)
- Business Solutions
Company Website: www.xplortechnologies.com
ASSUMPTION: Xplor is a growing tech company focused on providing software solutions and embedded payments to small and medium-sized businesses.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports to the Head of Marketing and works closely with various teams, including Talent Acquisition, Inclusion + Diversity, and Vertical Marketing
Work Arrangement: 100% remote, available to candidates located in the U.S. (excluding Hawaii and Alaska)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and develop skills in a fast-paced, growing tech environment
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta is the capital and most populous city of Georgia, with a diverse economy and a growing tech industry
- The cost of living in Atlanta is relatively affordable compared to other major U.S. cities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexible working arrangements
ASSUMPTION: This role offers a flexible, remote work environment with the opportunity to live and work in a vibrant, diverse city with a growing tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Content creation and copywriting skills
- Data analysis and reporting
- Communication and interpersonal skills
- Cultural fit and alignment with Xplor's values
Application Tips:
- Highlight your experience with social media strategy, content creation, and data analysis
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Include the word "moonshot" at the top of your message to the Hiring Manager
ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Marketing, Customer Service, Public Relations, Graphic Design, Video Editing
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design software (e.g., Adobe Photoshop, Illustrator)
- Video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve, Lumen5)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Candidates should have experience with social media management platforms, graphic design software, video editing software, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Make life simple
- Build for people
- Move with purpose
- Create lasting communities
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
- Creative and innovative
Self-Assessment Questions:
- Do you align with Xplor's core values?
- Are you comfortable working in a remote, cross-functional team environment?
- Do you have a proven track record of creating engaging content and analyzing performance data?
ASSUMPTION: Candidates should assess their alignment with Xplor's values and work style, as well as their ability to thrive in a remote, cross-functional team environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Balancing strategic planning with day-to-day content creation and posting
- Working effectively with various teams and stakeholders
- Adapting to a fast-paced, growing tech environment
ASSUMPTION: This role may present challenges related to managing multiple platforms and campaigns, balancing strategic planning with day-to-day tasks, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The former role typically involves more strategic planning and cross-functional collaboration, while the latter focuses more on day-to-day content creation and community management
- Social Media Manager vs. Digital Marketing Manager: The former role is more focused on social media-specific strategies and tactics, while the latter oversees all digital marketing channels and campaigns
- Career path: Social Media Manager roles can lead to promotions within marketing departments or transitions to related roles, such as Digital Marketing Manager or Director of Marketing
ASSUMPTION: This role is similar to other social media management positions but may require more strategic planning and cross-functional collaboration. The career path for this role may lead to promotions within marketing departments or transitions to related roles.
📝 Sample Projects
- Developing and implementing a global social media strategy for a tech company
- Creating engaging content and graphics for various social media platforms
- Managing social media campaigns and day-to-day activities, including scheduling, posting, and analyzing performance data
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on strategy development, content creation, and campaign management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as Talent Acquisition, Inclusion + Diversity, and Vertical Marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Xplor support the growth and development of its employees in this role?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: These interview questions help candidates better understand the role's challenges, priorities, and requirements, as well as the company's support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Xplor/744000058759668-social-media-manager
- Tailor your resume and cover letter to highlight your relevant skills and experiences in social media strategy, content creation, and data analysis
- Include the word "moonshot" at the top of your message to the Hiring Manager
- Prepare examples of your previous social media campaigns, content, and performance data
- Follow up with the Hiring Manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
