Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: PwC Canada

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing national social media strategy
• Managing day-to-day operations of a central content calendar
• Leading social media campaigns and analyzing performance
• Managing social media advocacy program for employees
• Elevating social media literacy across the organization

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and stakeholder management. It involves working closely with various internal teams and external agencies.

📋 Key Responsibilities

✅ Execute on the national social media strategy and develop key initiatives that align with Marketing and Communications objectives

✅ Develop, oversee, and execute the day-to-day operations of a central content calendar

✅ Demonstrate a self-starter mindset with a passion for innovation, constantly exploring new platforms, AI integration, and ideas to push boundaries and elevate brand engagement

✅ Manage and lead the execution of an integrated always-on paid strategy that is cohesive across all social media channels and tailored to audience behaviors at each stage of the funnel

✅ Manage and execute social media campaigns with internal marketing stakeholders and external agencies that support the buyer journey and are fully integrated with multichannel marketing efforts

✅ Manage the execution of a social media advocacy program for employees, leaders, and brand ambassadors to support safe and effective advocacy that amplifies brand reach and credibility

✅ Lead initiatives to document best practices, streamline workflows, and enhance team capabilities

✅ Champion social media knowledge sharing and process improvement across the Marketing and Communications teams

✅ Lead education and training initiatives to elevate social media literacy across the organization

✅ Stay ahead of social media trends, tools, and best practices, integrating fresh ideas and approaches to keep PwC’s content engaging and relevant

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong project management skills. It involves working with various stakeholders and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in social media management, with a focus on B2B or professional services

Required Skills:

• Proven track record in leading high-performing social media programs that drive measurable business outcomes
• Commercial approach, understanding how social media activity translates to business outcomes
• Excellent communication, writing, and facilitation skills
• Proven track record in content management and a sound understanding of multi-channel marketing techniques
• Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets
• Ability to implement tactical initiatives, manage multiple projects, and strong in stakeholder management
• Creative and innovative thinking with a sound business understanding, commercially and risk aware, and the ability to generate credibility and respect at senior levels
• Self-starter able to work effectively as part of a team with an eye for emerging trends and a curious mind focused on learning

Preferred Skills:

• Experience working in a professional services or financial services environment
• Fluency in French

ASSUMPTION: This role requires a well-rounded skill set with a strong focus on strategic thinking, execution, and stakeholder management. Experience in B2B or professional services is a plus.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Social Media Manager role in Toronto with 5-10 years of experience)

Benefits:

• Competitive compensation package
• Inclusive benefits and flexibility programs
• Learning and development opportunities
• Employee assistance programs

Working Hours: Full-time, typically 37.5 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Manager role in Toronto with the required experience level. Benefits and working hours are based on PwC Canada's standard packages.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. PwC Canada is one of the largest professional services firms in the country, offering a wide range of services including audit, tax, deals, and consulting.

Company Size: 5,001-10,000 employees. As a large organization, PwC Canada offers opportunities for career growth and exposure to diverse projects and clients.

Founded: 1917. PwC Canada has a long history and established reputation in the professional services industry.

Company Description:

• PwC Canada provides industry-focused professional services, including audit, tax, deals, and consulting, to public and private clients
• The firm is committed to building trust in society and solving important problems
• PwC Canada fosters an inclusive and diverse work environment, with a focus on employee growth and development

Company Specialties:

• Audit and Assurance
• Tax Services
• Deals (Mergers & Acquisitions)
• Consulting Services

Company Website: http://www.pwc.com/ca

ASSUMPTION: PwC Canada is a large, established professional services firm with a diverse range of clients and services. The company values its employees and offers opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership within the Marketing and Communications team.

Reporting Structure: The Social Media Manager reports directly to the Head of Corporate Communications and works closely with various internal teams and external agencies.

Work Arrangement: Hybrid. The role offers a flexible hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a senior or management role within the Marketing and Communications team
• Expansion of responsibilities to include additional channels or teams
• Opportunities to work on high-profile projects and collaborate with senior leadership

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing and Communications team. The hybrid work arrangement provides flexibility and a balance between on-site collaboration and remote work.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities

Office Location(s): 18 York St, Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong business community
• The office is located in the heart of downtown Toronto, close to public transportation and amenities
• The city offers a wide range of cultural, recreational, and entertainment options

Work Schedule: Full-time, typically 37.5 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and comfort. The location in downtown Toronto offers easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Execution and project management skills
• Stakeholder management and communication
• Analytical and problem-solving skills
• Cultural fit and alignment with PwC Canada's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of PwC Canada's business and the role's responsibilities in your application materials
• Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
• Research PwC Canada's industry and competitors to show your knowledge of the professional services landscape

ATS Keywords: Social Media Strategy, Content Management, Campaign Management, Stakeholder Management, Analytics, ROI, Multi-channel Marketing, Innovation, Trend Analysis, Brand Advocacy

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, execution skills, and cultural fit. The application tips are tailored to help candidates prepare effectively for the interview process.

🛠️ Tools & Technologies

• Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies listed are commonly used in social media management roles. The specific tools used may vary depending on PwC Canada's internal systems and preferences.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity
• Make a meaningful impact
• Work collaboratively
• Deliver the best of our collective capabilities
• Foster a diverse and inclusive culture

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering impact
• Innovative and open to new ideas
• Adaptable and responsive to change
• Committed to continuous learning and development

Self-Assessment Questions:

• Do I align with PwC Canada's values and commitment to building trust in society?
• Am I comfortable working in a collaborative, team-oriented environment?
• Do I have a proven track record of delivering results and driving business outcomes through social media?
• Am I open to learning and adapting to new tools, technologies, and best practices?

ASSUMPTION: PwC Canada values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous learning. Candidates should assess their fit with the company's values and work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing strategic thinking with day-to-day execution
• Working effectively in a hybrid work environment
• Navigating a large, matrixed organization with multiple internal teams and external agencies

ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management skills, adaptability, and the ability to work effectively in a hybrid work environment.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: The Social Media Manager role requires more strategic thinking, stakeholder management, and team leadership, while the Social Media Specialist role focuses more on day-to-day content creation and execution.
• Industry-specific context: PwC Canada operates in the professional services industry, which has unique considerations and best practices for social media management compared to other industries.
• Career path comparison: The Social Media Manager role offers opportunities for career growth and progression within the Marketing and Communications team, with potential paths to senior or management roles.

ASSUMPTION: This role compares favorably to similar roles in the industry, offering opportunities for career growth and progression within a large, established professional services firm.

📝 Sample Projects

• Developing and executing a national social media strategy that aligns with PwC Canada's brand and business objectives
• Managing a central content calendar for PwC Canada's social media channels, ensuring consistency and integration with other marketing and communications efforts
• Leading a social media campaign to support a major brand launch or rebranding initiative, with measurable outcomes and ROI analysis

ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the Social Media Manager role at PwC Canada.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing and Communications team?
• How does this role collaborate with other internal teams and external agencies to execute on social media strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PwC Canada support the growth and development of employees in this role?
• What are the most rewarding aspects of working in this role, according to current team members?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
• Research PwC Canada's industry and competitors to show your knowledge of the professional services landscape
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.