📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Live Nation
🔹 Location: Perth, Western Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving social media strategy and executing campaigns to grow brand presence.
- Managing paid campaigns across multiple platforms, including Facebook, Instagram, TikTok, and YouTube.
- Creating compelling ad content and optimizing campaigns for maximum ROI.
- Collaborating cross-functionally with marketing teams, ticketing agents, and venues.
- Engaging with online communities and fostering relationships with followers.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and data-driven decision-making. The ideal candidate will have a strong passion for live music and social media trends.
📋 Key Responsibilities
✅ Drive social media strategy and execute campaigns from conception to execution.
✅ Manage and optimize paid social media campaigns across multiple platforms.
✅ Build and manage geo-targeted campaigns to maximize relevance and reach.
✅ Create high-converting ad creatives based on performance insights.
✅ Collaborate with marketing teams, ticketing agents, and venues to repurpose content and strengthen strategies.
✅ Adjust strategies in real-time to meet campaign goals, tracking performance and budget adherence.
✅ Test creatives, audience groups, and formats to continuously improve campaign outcomes.
✅ Manage online community by engaging with followers and responding to comments.
ASSUMPTION: The role requires strong organizational skills and the ability to juggle multiple campaigns and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 4+ years in social media roles, ideally within music, entertainment, sports, or lifestyle industries.
Required Skills:
- Strong knowledge of analytics, audience management, and campaign tracking.
- Proven success in paid campaigns, optimizing for ROI and conversions.
- Experience with Facebook, Instagram, TikTok, YouTube, and geo-targeted ad campaigns.
- Passion for storytelling and developing engaging content strategies.
- Ability to thrive in fast-paced environments and manage multiple campaigns simultaneously.
- Enthusiasm for live music, pop culture, and staying ahead of social media trends.
Preferred Skills:
- Experience with event promotion or ticketing.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, having experience with event promotion or ticketing could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Manager role in Perth, the estimated salary range is AUD 70,000 - 90,000 per year.
Benefits:
- Flexible work arrangements to support a healthy work-life balance.
- A passionate, collaborative, and values-driven team.
- Ongoing support and training for professional development.
- The opportunity to directly influence music concert brands that change people’s lives.
- Generous vacation, healthcare, and retirement benefits.
- Student loan repayment, tuition reimbursement, and paid caregiver leave.
- Exclusive employee ticketing program.
Working Hours: Full-time position, typically 40 hours per week. May require occasional evening or weekend work for events.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation is a global leader in live events and ticketing, operating in the entertainment industry.
Company Size: Live Nation Entertainment has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Live Nation was founded in 2005, making it a well-established company in the entertainment industry.
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company offers exciting opportunities across every discipline, with business operations and corporate functions across major divisions including Ticketmaster, Concerts, Media & Sponsorship, and Artist Nation.
- Live Nation is recognized as a great place to work, offering generous benefits and perks to its employees.
Company Specialties:
- Concerts and festivals
- Ticketing
- Sponsorship
- Artist management
- Live events
Company Website: livenationentertainment.com
ASSUMPTION: Working for a large company like Live Nation offers opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional seeking to advance their career in social media management within the entertainment industry.
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and work closely with cross-functional teams.
Work Arrangement: This is an on-site position based in Perth, Western Australia. Flexible work arrangements are available to support a healthy work-life balance.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department.
- Opportunity to work on high-profile events and campaigns, gaining valuable experience and exposure.
- Access to ongoing support and training for professional development.
ASSUMPTION: The role offers opportunities for career growth and development within the company and the broader entertainment industry.
🌍 Location & Work Environment
Office Type: Live Nation's Perth office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 9348 Civic Center Dr, Beverly Hills, California, US (headquarters); 1041 N Formosa Ave, West Hollywood, California, US; 430 W 15th St, Brooklyn, NY, US; 111 E Wacker Dr, #1400, Chicago, Illinois, US; 450 Mission St, #300, San Francisco, California, US; 2000 W Loop Fwy S, Houston, Texas, US; 1201 Villa Pl, #200, Nashville, Tennessee, US; 359 E Paces Ferry Rd NE, #4, Atlanta, Georgia, US; 3950 S Las Vegas Blvd, Las Vegas, Nevada, US; 4686 E Van Buren St, Phoenix, Arizona, US
Geographic Context:
- Perth is the capital and largest city of Western Australia, known for its beautiful beaches, parks, and vibrant cultural scene.
- The city offers a high quality of life, with a subtropical climate, affordable housing, and a strong job market.
- Perth is home to a thriving music and entertainment industry, providing ample opportunities for growth and development in the field.
Work Schedule: Full-time position, typically 40 hours per week. May require occasional evening or weekend work for events.
ASSUMPTION: Working in Perth offers a unique blend of urban and outdoor living, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Creativity and strategic thinking
- Data-driven decision-making
- Campaign management and optimization skills
- Collaboration and communication skills
- Passion for live music and social media trends
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on social media campaign management and optimization.
- Tailor your cover letter to demonstrate your passion for live music and social media trends, and explain why you're the perfect fit for the role.
- Prepare examples of successful social media campaigns you've managed, focusing on strategy, execution, and results.
ATS Keywords: Social media strategy, paid campaigns, audience targeting, content creation, collaboration, campaign optimization, A/B testing, community management, analytics, time management, adaptability, creativity, engagement, brand awareness, data-driven insights, performance tracking
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok, YouTube
- Ad management tools: Facebook Ads Manager, Instagram Insights, TikTok Ads, YouTube Ads
- Analytics tools: Google Analytics, social media analytics platforms
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Proficiency in social media advertising platforms and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for live events and music
- Collaboration and teamwork
- Innovation and creativity
- Accountability and results-driven approach
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Data-driven decision-making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have a deep passion for live music and staying ahead of social media trends?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple campaigns simultaneously?
- Do you have a proven track record of driving results through data-driven insights and strategic thinking?
ASSUMPTION: Live Nation values employees who are passionate, creative, and results-driven, with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with the fast-paced nature of the live events industry
- Adapting to changes in social media trends and algorithms
- Balancing the need for creativity with data-driven decision-making
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position offers unique opportunities to work on high-profile events and campaigns within the live entertainment sector.
- While the core responsibilities may be similar to other social media manager roles, the focus on live events and ticketing sets this position apart.
- Career progression in this role could lead to opportunities in event promotion, artist management, or other areas of the live entertainment industry.
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a focus on driving results and engaging with a passionate online community.
📝 Sample Projects
- Developing and executing a social media campaign for an upcoming concert or festival, including ad creative, audience targeting, and optimization strategies.
- Analyzing campaign performance data to identify trends and insights, and using this information to inform future campaign strategies.
- Collaborating with cross-functional teams to repurpose content and strengthen social media strategies, ensuring consistency across platforms and channels.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative campaign development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Live Nation support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Live Nation foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant experience and skills, focusing on social media campaign management and optimization.
- Write a compelling cover letter that demonstrates your passion for live music and social media trends, and explains why you're the perfect fit for the role.
- Prepare examples of successful social media campaigns you've managed, focusing on strategy, execution, and results.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
