📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Tebra
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies across multiple platforms
- Creating engaging, on-brand content for healthcare professionals
- Building and managing influencer programs and UGC campaigns
- Monitoring brand mentions and online reputation
- Collaborating cross-functionally with various teams to support marketing initiatives
ASSUMPTION: This role requires a strong understanding of the healthcare industry and its unique dynamics to create relevant and engaging content for healthcare professionals.
📋 Key Responsibilities
✅ Own and evolve Tebra’s social media strategy across LinkedIn, YouTube, Instagram, Reddit, and other emerging platforms
✅ Manage a cross-platform content calendar and oversee day-to-day publishing, monitoring, and engagement
✅ Create social-first content that resonates with healthcare professionals
✅ Serve as a visible or behind-the-scenes host for short-form videos and repurposed webinar content
✅ Write compelling, brand-aligned copy for LinkedIn and YouTube
✅ Partner with Creative to develop visual assets, videos, and explainers tailored for each platform
✅ Collaborate cross-functionally with Demand Generation, Product Marketing, Organic Marketing, and Customer Marketing to support product launches, customer stories, webinars, and campaigns
✅ Build and manage a healthcare micro-influencer and UGC (user-generated content) program
✅ Monitor brand mentions, product feedback, and customer escalations; respond and route issues as needed to protect brand reputation
✅ Actively participate in healthcare-specific forums to build credibility, contribute value, and surface insights
✅ Track, analyze, and report on content performance; make data-driven optimizations
✅ Stay ahead of social platform trends, healthcare industry shifts, and algorithm updates to keep Tebra relevant and engaging
ASSUMPTION: This role requires a high level of self-motivation, organization, and adaptability to manage multiple platforms and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience managing social media accounts for a B2B or SaaS company; healthcare or tech industry experience preferred
Required Skills:
- Proven ability to develop and execute social media strategies
- Exceptional copywriting skills with a knack for translating complex topics into accessible, engaging posts
- Deep understanding of platform-native content strategies across LinkedIn, YouTube, IG, and Reddit
- Experience with tools like Sprout Social, Asana, Slack, and Canva
- Understanding of online community dynamics and comfort engaging directly with customers and prospects
- Strategic thinker with a bias for execution and an eye for brand consistency
- Resilient and composed — able to navigate feedback, online criticism, and shifting priorities
Preferred Skills:
- Video production experience or willingness to become a video spokesperson
- Experience with influencer marketing and UGC campaigns
- Familiarity with healthcare practice operations, billing workflows, and industry challenges
ASSUMPTION: Candidates with a strong background in social media management and a willingness to learn about the healthcare industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD per year
Benefits:
- Healthcare benefits
- Work from home discounts through Dell
- Mental health resources through LifeWorks Employee Assistance Program
- Other resources for everyday occurrences through LifeWorks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Tebra operates in the technology and healthcare industries, focusing on providing digital solutions for independent practices to modernize care and enhance patient experiences.
Company Size: Tebra has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 2014 (as PatientPop, now part of Tebra)
Company Description:
- Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere
- The company offers a comprehensive platform that integrates practice growth, patient experience, care delivery, billing, and data insights to streamline operations and enhance patient care
- Tebra serves over 100,000 providers and manages 190 million patient records
Company Specialties:
- Healthcare technology
- Marketing
- SaaS
- Practice growth
- Practice management
- Reputation management
- Patient experience
- Care delivery
- Patient payments
- Electronic health records
- Insurance eligibility
- Practice revenue analytics
- Practice growth analytics
- Search engine marketing
- Telehealth
- Electronic prescriptions
- Data cloud
Company Website: https://www.tebra.com/
ASSUMPTION: Tebra's focus on independent practices and patient experiences sets it apart in the healthcare technology industry.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level professionals with 4+ years of experience in social media management, preferably in the B2B or SaaS sectors.
Reporting Structure: The Social Media Manager reports directly to the Director of Content Marketing and works closely with the Organic Marketing team.
Work Arrangement: This is a remote, full-time position with a flexible work schedule.
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department
- Chance to expand skills and knowledge in the growing healthcare technology industry
- Opportunity to work on high-impact projects that directly influence the company's brand and reputation
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and make a substantial impact on Tebra's social media presence.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): United States
Geographic Context:
- The United States has a diverse healthcare landscape, with varying regulations and patient demographics across different regions
- Working remotely allows for greater flexibility and the ability to connect with a broader audience
- The remote work arrangement enables candidates to work from any location within the United States
Work Schedule: Full-time (40 hours per week) with a flexible schedule
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-depth interview with the Director of Content Marketing and other team members
- Final interview with the Director of Content Marketing and another senior team member
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and content creation skills
- Understanding of the healthcare industry and its unique dynamics
- Ability to work independently and manage multiple projects simultaneously
- Strong communication and collaboration skills
- Adaptability and resilience in the face of shifting priorities and online criticism
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant industry knowledge
- Prepare examples of your previous social media campaigns and their outcomes
- Be ready to discuss your understanding of the healthcare industry and its unique challenges
- Demonstrate your ability to think strategically and execute tactically in your responses to interview questions
ATS Keywords: Social Media Strategy, Content Creation, Healthcare Industry, B2B, SaaS, Platform Management, Community Engagement, Influencer Marketing, UGC Campaigns, Brand Reputation, Cross-Functional Collaboration
ASSUMPTION: Tebra's hiring process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Sprout Social (social media management platform)
- Asana (project management tool)
- Slack (team communication platform)
- Canva (graphic design tool)
- LifeWorks Employee Assistance Program (mental health resources)
ASSUMPTION: Familiarity with these tools is preferred but not required, as Tebra provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Start with the customer
- Keep it simple
- Stay entrepreneurial
- Better together
- Celebrate success
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and resilient
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you understand and align with Tebra's customer-centric approach?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you resilient and able to navigate feedback, online criticism, and shifting priorities?
ASSUMPTION: Candidates who align with Tebra's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and projects simultaneously may be overwhelming for some candidates
- Working remotely requires strong self-motivation and time management skills
- Navigating online criticism and shifting priorities may be challenging for some candidates
- Understanding the unique dynamics of the healthcare industry may require additional learning and adaptation
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role differs from other social media manager positions in its focus on the unique dynamics of the healthcare industry
- Tebra's mid-sized company environment offers more opportunities for collaboration and growth than larger enterprises
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: Candidates with experience in B2B or SaaS social media management and a willingness to learn about the healthcare industry will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch, including content creation, influencer partnerships, and UGC campaigns
- Monitoring and analyzing brand mentions across various platforms to identify trends, opportunities, and potential crises
- Creating and optimizing content for multiple platforms to maximize engagement and reach
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Social Media Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing independent practices in the healthcare industry today?
- How does Tebra's social media strategy align with its overall marketing and branding efforts?
- What are the most effective ways to engage with healthcare professionals on social media platforms?
- How does Tebra support the growth and development of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your social media management experience and relevant industry knowledge
- Prepare examples of your previous social media campaigns and their outcomes
- Be ready to discuss your understanding of the healthcare industry and its unique challenges
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
