📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Forestown
🔹 Location: Brazil (preferred: Recife)
🔹 Job Type: Full-time (PJ - Pessoa Jurídica)
🔹 Category: Online Gaming & Sports Betting
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with remote work possibilities)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for Brazil
- Creating engaging, localized content for Brazilian audiences
- Managing community interactions and building a safe online environment
- Collaborating with cross-functional teams to align messaging with campaigns
- Tracking performance metrics and providing regular reporting
- Working with influencers and communities to drive awareness and trust
ASSUMPTION: This role requires a strong understanding of Brazilian digital culture and trends, as well as the ability to create high-engagement content tailored to local audiences.
📋 Key Responsibilities
✅ Develop and execute social media strategy for Brazil across platforms like Instagram, TikTok, Twitter, Facebook, YouTube, and Threads
✅ Create engaging, localized content (posts, reels, stories, memes, videos) for Brazilian sports fans and gaming audiences
✅ Manage content calendar, post scheduling, and community interactions
✅ Monitor trends, hashtags, and viral moments to activate real-time content and engagement
✅ Collaborate with design, marketing, CRM, and product teams to align messaging with campaigns and promotions
✅ Engage with followers, respond to comments/messages, and build a fun, loyal, and safe online community
✅ Track performance metrics (engagement, reach, growth, CTR, sentiment) and provide regular reporting
✅ Work with influencers, streamers, and betting communities to drive awareness and build trust
ASSUMPTION: This role requires strong organizational skills, proactivity, and the ability to respond quickly to trends and changes in the digital landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of experience managing social media accounts, preferably for gaming, sports, entertainment, or youth-focused brands
Required Skills:
- Strong understanding of Brazilian digital culture and local trends
- Proven track record of growing social followings and creating high-engagement content
- Proficiency in tools like Canva, Photoshop, or video editing software (a plus)
- Ability to write creative and engaging captions in Brazilian Portuguese
- Fluency in Portuguese; English communication skills are a plus
- Highly proactive, organized, and responsive to fast-moving trends
Preferred Skills:
- Experience with gaming, sports, or entertainment brands in Brazil
- Knowledge of the Brazilian betting industry
- Familiarity with social media analytics tools
ASSUMPTION: Candidates with experience in the gaming or betting industry in Brazil may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards for mid-level social media managers in Brazil, the estimated salary range is R$ 5,000 - R$ 8,000 per month.
Benefits:
- Flexible work hours and remote work possibilities
- Opportunity to work for a growing international company in the gaming industry
- Potential for career growth and professional development
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate social media engagement and community management
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online Gaming & Sports Betting - a rapidly growing and dynamic market in Brazil
Company Size: 51-200 employees - a mid-sized company with room for growth and opportunities for career advancement
Founded: 2015 - a relatively young company with a strong focus on international expansion
Company Description:
- Forestown is an international company specializing in executive headhunting and human resources management consultation services
- The company has offices in Beijing, China; Hamburg, Germany; and San Jose, USA
- Forestown is committed to combining clients' commercial strategies and talent strategies to help them achieve remarkable developments
Company Specialties:
- Executive search
- Management consulting
- Human resources management
Company Website: http://www.forestown.com
ASSUMPTION: While Forestown is not primarily a gaming or betting company, its involvement in this role demonstrates its commitment to expanding its services into the gaming industry in Brazil.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) - this role offers opportunities for career growth and professional development
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the company
Work Arrangement: On-site (with remote work possibilities) - this role requires a presence in the Recife office but may offer flexible work arrangements
Growth Opportunities:
- As the company expands in Brazil, there may be opportunities for the right candidate to take on more responsibilities or move into a management role
- This role offers the chance to gain experience in the gaming industry and work with high-profile clients
ASSUMPTION: The growth opportunities in this role are largely dependent on the company's success in the Brazilian market and the candidate's performance in the position.
🌍 Location & Work Environment
Office Type: Modern, international office environment with a focus on collaboration and innovation
Office Location(s): Recife, Brazil (preferred) - the company's Brazilian office is located in Recife, with potential for expansion into other cities
Geographic Context:
- Recife is the capital of Pernambuco state and the fourth-largest city in Brazil
- The city is known for its beautiful beaches, vibrant culture, and growing tech industry
- Recife is well-connected by air, with direct flights to major cities in Brazil and internationally
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate social media engagement and community management
ASSUMPTION: The work schedule for this role may be subject to change based on the company's needs and the candidate's availability.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Cultural fit and understanding of Brazilian digital culture
- Content creation and social media management skills
- Communication and language skills in Portuguese and English
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your experience with gaming, sports, or entertainment brands in Brazil
- Include examples of your previous social media campaigns and their results
- Demonstrate your understanding of the Brazilian gaming market and its trends
- Showcase your creativity and engagement with Brazilian digital culture
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Trend Monitoring, Collaboration, Performance Tracking, Influencer Marketing, Brazilian Digital Culture, Portuguese Language, Gaming Industry, Sports Betting
ASSUMPTION: The application process for this role may vary depending on the company's needs and the number of applicants.
🛠️ Tools & Technologies
- Canva
- Photoshop
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Social media analytics tools (e.g., Google Analytics, Sprout Social)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's preferences and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on performance
- Creative and open to new ideas
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of Brazilian digital culture and trends?
- Are you highly proactive, organized, and responsive to fast-moving trends?
- Can you create engaging, high-quality content tailored to local audiences?
- Are you comfortable working in a dynamic, international environment?
ASSUMPTION: The cultural fit considerations for this role are essential for success in the Brazilian gaming market and the company's international work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing nature of the social media landscape in Brazil
- Managing multiple social media platforms and content formats simultaneously
- Balancing the need for engagement and creativity with the company's brand guidelines and messaging
- Building and maintaining a safe, inclusive online community for Brazilian sports fans and gaming audiences
ASSUMPTION: The potential challenges in this role are largely related to the dynamic nature of the social media landscape and the need to balance creativity with brand consistency.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Community Manager position in other industries, but with a focus on the gaming and sports betting market in Brazil
- Compared to other gaming companies in Brazil, this role offers the opportunity to work for an international company with a strong focus on executive search and human resources management
- Career paths for this role may include moving into a management position, specializing in a specific platform or content format, or transitioning into a related field such as marketing or public relations
ASSUMPTION: The comparison of similar roles is intended to provide context and help applicants understand the unique aspects of this position within the broader job market.
📝 Sample Projects
- Creating a social media campaign to promote a new gaming event or product launch in Brazil
- Developing a content strategy to engage Brazilian sports fans during a major sporting event
- Managing a social media crisis or negative feedback and developing a plan to address and resolve the issue
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the company's plans for expansion in the Brazilian gaming market, and how does this role fit into those plans?
- How does the company support its employees' professional development and growth within the organization?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach collaboration and communication between its international offices?
- What are the company's expectations for remote work and flexibility in this role?
ASSUMPTION: The key questions to ask during the interview are designed to help applicants better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with gaming, sports, or entertainment brands in Brazil
- Prepare examples of your previous social media campaigns and their results
- Demonstrate your understanding of the Brazilian gaming market and its trends
- Showcase your creativity and engagement with Brazilian digital culture
- Follow up with the company one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
