📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Yokly
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 6, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (PH-based)
🚀 Job Overview
Key aspects of this role include:
- Owning Yokly's social media presence across multiple platforms
- Creating engaging content and managing paid campaigns to drive leads
- Analyzing social metrics to derive actionable growth insights
- Collaborating with the Brand & Creative Lead, Campaign Manager, and Sales Team
ASSUMPTION: This role requires a strong balance of creativity, data analysis, and project management skills. The ideal candidate will be comfortable working remotely with a PH-based team and have experience in B2B, SaaS, or agency social media management.
📋 Key Responsibilities
✅ Content Creation & Scheduling: Plan, write, and schedule engaging content. Brief designers and editors.
✅ Paid Campaign Management: Run ads on Meta, LinkedIn, TikTok, etc. to generate leads and drive ROI.
✅ Community Engagement: Respond to 100% of comments/DMs and flag warm leads.
✅ Analytics & Reporting: Track KPIs such as reach, CTR, ROAS, and SQLs to measure performance.
✅ Social Listening: Monitor trends and conversations relevant to Yokly's buyer avatars.
ASSUMPTION: The ideal candidate will have experience with various ad platforms, analytics tools, and video editing software. They should also be comfortable working with a remote team and managing multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 2+ years in B2B, SaaS, or agency social media management.
Required Skills:
- Excellent US English copywriting: hooks, CTAs, captions
- Experience in at least 2 ad platforms (Meta, LinkedIn, TikTok, YouTube)
- Confident with Reels/TikTok editing tools like CapCut, Figma, Adobe Photoshop or Illustrator, Adobe Premiere or After Effects, and Canva
- Comfortable with analytics (GA4, platform insights, Sprout/Hootsuite)
- Comfortable working 8 AM – 5 PM Pacific Time with a PH-based remote team
- Alignment with Yokly values—service, integrity, improvement, community
Preferred Skills:
- Familiarity with project management tools (e.g., Asana, Trello)
- Experience with CRM software (e.g., HubSpot, Salesforce)
- Knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, having experience with project management tools and CRM software would be beneficial for this role. Familiarity with SEO best practices could also be an asset.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (based on experience and industry standards for mid-level social media managers in the Philippines)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
Working Hours: 8 AM – 5 PM Pacific Time (PH-based remote team)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level social media managers in the Philippines. Benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Yokly is a BPO (Business Process Outsourcing) company specializing in remote administrative support, sales support services, and marketing solutions. They cater to small to mid-sized enterprises and large corporate entities across the United States.
Company Size: Yokly has 51-200 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.
Founded: 2019
Company Description:
- Yokly partners with businesses to deliver unparalleled administrative, sales, and marketing support.
- They offer a diverse range of services, including remote administrative support, business process outsourcing, virtual assistants, lead generation, marketing solutions, data mining & analysis, and creative design services.
- Yokly is committed to driving efficiency, scalability, and growth for their clients through innovative and customized solutions.
Company Specialties:
- Remote Administrative Support
- Business Process Outsourcing (BPO)
- Virtual Assistants
- Sales Support Services
- Lead Generation
- Marketing Solutions
- Data Mining & Analysis
- Social Media Management
- Creative Design Services
- Content Writing & Development
- Web Development
- Real Estate Support Services
- Customer Service Outsourcing
- Process Optimization
- Recruitment & Talent Acquisition
- IT Support Services
- Workflow Automation
- Project Management
- Hybrid Work Solutions
- Client Relationship Management (CRM)
Company Website: http://www.yokly.gives
ASSUMPTION: Yokly's diverse range of services and commitment to innovation make it an attractive company for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Social Media Manager will report to the Brand & Creative Lead and work closely with the Campaign Manager and Sales Team.
Work Arrangement: This role is remote and PH-based, with working hours from 8 AM – 5 PM Pacific Time.
Growth Opportunities:
- As Yokly continues to grow and expand its services, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
- The company's commitment to professional development may also present opportunities for the candidate to learn new skills and advance their career.
ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within Yokly, given the company's commitment to innovation and expansion.
🌍 Location & Work Environment
Office Type: Remote (PH-based)
Office Location(s): The Social Media Manager will work remotely from the Philippines.
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
- The country has a rich cultural heritage and is known for its friendly and welcoming people.
- The Philippines is also home to a vibrant and growing startup ecosystem, with many opportunities for networking and collaboration.
Work Schedule: The Social Media Manager will work from 8 AM – 5 PM Pacific Time, with a one-hour lunch break.
ASSUMPTION: Working remotely from the Philippines may present unique challenges, such as time zone differences and potential internet connectivity issues. However, it also offers the opportunity to work in a culturally diverse and dynamic environment.
💼 Interview & Application Insights
Typical Process:
- Submit your CV and links to brand accounts you’ve managed (including paid ad screenshots if available).
- In 150 words or less, share a campaign you led, the metric that mattered, and your result.
- Participate in a video interview with the Brand & Creative Lead and/or other members of the team.
- Complete a skills assessment or case study, if required.
Key Assessment Areas:
- Creativity and copywriting skills
- Familiarity with ad platforms and analytics tools
- Understanding of B2B marketing and social media trends
- Problem-solving and project management skills
- Alignment with Yokly's values and company culture
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of B2B marketing and social media trends in your application.
- Prepare examples of successful social media campaigns you've led, focusing on the metric that mattered and your result.
- Demonstrate your alignment with Yokly's values and company culture in your application and interview.
ATS Keywords: Social Media Management, Content Creation, Paid Campaign Management, Community Engagement, Analytics, Reporting, Social Listening, Copywriting, Ad Platforms, Video Editing, Data Analysis, Trend Spotting, Engagement, Lead Generation, Creative Thinking, Brand Strategy
ASSUMPTION: The application process for this role may involve multiple stages, including a video interview and skills assessment. Candidates should be prepared to demonstrate their creativity, problem-solving skills, and alignment with Yokly's values and company culture.
🛠️ Tools & Technologies
- Ad platforms: Meta, LinkedIn, TikTok, YouTube
- Analytics tools: GA4, platform insights, Sprout/Hootsuite
- Video editing tools: CapCut, Figma, Adobe Photoshop or Illustrator, Adobe Premiere or After Effects, Canva
- Project management tools (preferred): Asana, Trello
- CRM software (preferred): HubSpot, Salesforce
ASSUMPTION: The Social Media Manager should be comfortable using a variety of ad platforms, analytics tools, and video editing software. Familiarity with project management tools and CRM software would also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Service: Yokly is committed to providing exceptional service to its clients and helping them achieve their business goals.
- Integrity: Yokly values honesty, transparency, and ethical behavior in all its interactions with clients, partners, and employees.
- Improvement: Yokly is dedicated to continuous improvement and innovation, always seeking to enhance its services and processes.
- Community: Yokly fosters a collaborative and inclusive work environment, where employees feel valued and supported.
Work Style:
- Yokly values a collaborative and team-oriented work style, with employees working together to achieve common goals.
- The company also values initiative and creativity, encouraging employees to take ownership of their projects and contribute new ideas.
- Yokly has a flexible and adaptable work style, with employees able to work remotely and manage their own time effectively.
Self-Assessment Questions:
- Do you align with Yokly's values of service, integrity, improvement, and community?
- Are you comfortable working remotely with a PH-based team and managing your own time effectively?
- Do you have a creative and innovative approach to social media management, with a strong understanding of B2B marketing trends?
ASSUMPTION: Candidates should assess their alignment with Yokly's values and company culture, as well as their comfort with remote work and time management skills, before applying for this role.
⚠️ Potential Challenges
- Managing multiple ad platforms and analytics tools may require a steep learning curve for candidates new to these platforms.
- Working remotely with a PH-based team may present time zone and communication challenges.
- The fast-paced nature of social media marketing may require the Social Media Manager to work flexible hours and respond to issues promptly.
- The B2B nature of Yokly's services may require the Social Media Manager to develop a strong understanding of the company's target audience and industry trends.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. Candidates should be prepared to adapt to new tools and environments and demonstrate their ability to work effectively in a fast-paced and dynamic role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Social Media Manager role at Yokly requires a strong focus on paid campaign management and data analysis, in addition to content creation and community engagement.
- This role is also unique in its focus on B2B marketing, with a target audience of small to mid-sized enterprises and large corporate entities across the United States.
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as Yokly continues to grow and expand its services.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from traditional marketing roles. They should also be prepared to demonstrate their understanding of B2B marketing trends and their ability to work effectively in a fast-paced and dynamic environment.
📝 Sample Projects
- Developing and executing a paid social media campaign to generate leads for Yokly's Launch service line, with a focus on increasing ROI and reducing CPA.
- Creating and scheduling engaging content for Yokly's LinkedIn, Instagram, Facebook, and TikTok accounts, with a focus on increasing brand awareness and driving traffic to the company's website.
- Analyzing social media metrics to identify trends and insights, and using this data to inform future content and campaign strategies.
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. However, the specific projects and priorities may vary depending on the company's needs and the Social Media Manager's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Yokly support the professional development and growth of its employees?
- What are the most challenging aspects of working remotely with a PH-based team, and how does Yokly address these challenges?
- How does Yokly measure the success of its social media campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture. They should also demonstrate the candidate's interest in and understanding of the role and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your CV and links to brand accounts you’ve managed (including paid ad screenshots if available) through this link.
- In 150 words or less, share a campaign you led, the metric that mattered, and your result.
- Prepare for a video interview with the Brand & Creative Lead and/or other members of the team.
- Complete a skills assessment or case study, if required.
- Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
