Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: VISIT Milwaukee

🔹 Location: Milwaukee, WI

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing social content creation, planning, and scheduling for Visit Milwaukee’s social media channels.
• Managing paid social promotions and advertising to reach goals and KPIs.
• Ensuring consistent brand voice and tone across all platforms.
• Collaborating with cross-functional teams to support overall marketing and communications efforts.
• Representing Visit Milwaukee at events and in the community.

ASSUMPTION: This role requires a strong understanding of social media trends and best practices, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Oversee and coordinate Visit Milwaukee’s social media activity across multiple platforms.

✅ Create and execute social media advertising strategy and budget to reach goals and KPIs.

✅ Monitor and analyze social media data to measure success, ROI, and develop action plans.

✅ Create high-quality, engaging content and story/mood boards across all platforms, including short-form and long-form content.

✅ Support other department projects with social media needs and requests.

✅ Represent Visit Milwaukee at partner events, press events, and special events to incorporate new content into communications.

ASSUMPTION: This role requires the ability to work independently, exercise judgment, and problem-solve, as well as strong communication and customer service skills.

🎯 Required Qualifications

Education: Bachelor’s degree in journalism, communications, creative writing, marketing, public relations, or a related field, or relevant equivalent professional experience.

Experience: Minimum 1 year experience managing social media platforms in a business setting.

Required Skills:

• Proficient using multi-social posting programs such as Sprout Social, Hootsuite, and HubSpot.
• Video editing experience such as CapCut or Adobe Premiere.
• Excellent communication and customer service skills.
• Keen attention to detail and the ability to coordinate multiple tasks.
• Strong working knowledge of websites, multiple browsers, and various image and video file formats.
• Advanced computer experience including MS Office applications.
• Ability to work independently, exercise judgment, and problem-solve.
• Strong commitment to diversity and inclusivity in the workplace.
• Exceptional knowledge of the Greater Milwaukee area.

Preferred Skills:

• Experience within the tourism and/or hospitality industry.
• Database experience.

ASSUMPTION: Candidates with relevant experience in social media management and a passion for storytelling will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with employer match
• Paid time off (vacation, sick, and holidays)
• Flexible spending accounts
• Employee assistance program

Working Hours: Full-time, 40 hours per week, with occasional nights and weekends as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements

Company Size: 11-50 employees

Founded: 1967

Company Description:

• VISIT Milwaukee is a nonprofit organization dedicated to creating economic growth and improving quality of life for communities by branding, marketing, and selling Milwaukee as a must-experience destination.
• The organization works to increase the economic impact of tourism in the community, supporting over 50,000 full-time jobs and bringing in over $5 billion to the area each year.
• VISIT Milwaukee is committed to diversity, equity, and inclusion, ensuring that the community is well-represented in its marketing efforts.

Company Specialties:

• Destination marketing
• Event planning and management
• Partnership development
• Community engagement

Company Website: https://www.visitmilwaukee.org

ASSUMPTION: Working at VISIT Milwaukee offers the opportunity to make a significant impact on the local community and economy through marketing and tourism efforts.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: This role reports directly to the Senior Manager of Marketing & Communications.

Work Arrangement: On-site, with occasional nights and weekends as needed.

Growth Opportunities:

• Potential to advance within the marketing and communications department as the organization grows.
• Opportunities to learn and develop skills in various aspects of marketing, communications, and event planning.
• Chance to work with diverse partners and stakeholders, expanding professional networks.

ASSUMPTION: This role offers a unique opportunity for growth and development within the tourism and marketing industries.

🌍 Location & Work Environment

Office Type: On-site, with a physical office located in Milwaukee, WI.

Office Location(s): 648 N. Plankinton Ave, Suite 220, Milwaukee, WI 53203, US

Geographic Context:

• Milwaukee is the largest city in Wisconsin and is located on the western shore of Lake Michigan.
• The city is known for its vibrant arts and culture scene, as well as its diverse neighborhoods and culinary offerings.
• Milwaukee offers a variety of outdoor recreation opportunities, including parks, beaches, and bike trails.

Work Schedule: Full-time, 40 hours per week, with occasional nights and weekends as needed.

ASSUMPTION: Working in Milwaukee offers a unique blend of urban and outdoor experiences, with a vibrant arts and culture scene and a diverse community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Social media management skills
• Content creation and storytelling abilities
• Communication and customer service skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of social media trends and best practices in your application materials.
• Showcase your creativity and storytelling abilities through examples of your previous work.
• Prepare questions to ask the interviewer about the role, the team, and the organization to demonstrate your interest and engagement.

ATS Keywords: Social media management, content creation, copywriting, community engagement, social media advertising, data analysis, video editing, project management, communication skills, customer service, attention to detail, diversity and inclusivity, event coverage, marketing strategy, collaboration, digital marketing

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.

🛠️ Tools & Technologies

• Sprout Social, Hootsuite, or HubSpot
• CapCut or Adobe Premiere
• Microsoft Office Suite
• Various image and video file formats

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Excellence
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Creative and innovative
• Detail-oriented and organized

Self-Assessment Questions:

• Do you have a strong commitment to diversity, equity, and inclusion, and a passion for telling the stories of diverse communities?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple tasks and projects simultaneously?
• Do you have excellent communication and customer service skills, and the ability to convey information in a positive manner?

ASSUMPTION: Candidates who align with VISIT Milwaukee's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines.
• Monitoring and analyzing social media data to inform strategy and improve performance.
• Representing Visit Milwaukee at events and in the community, which may require occasional nights and weekends.
• Working in a fast-paced, collaborative environment with tight deadlines.

ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple tasks and projects, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other social media manager positions, but with a focus on destination marketing and community engagement.
• Unlike other roles, this position requires a strong understanding of the Greater Milwaukee area and its attractions, events, and cultural institutions.
• Career progression in this role may include opportunities to advance within the marketing and communications department or explore other areas of the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and context of the position.

📝 Sample Projects

• Developing and executing a social media advertising campaign to promote a local event or attraction.
• Creating a series of engaging, on-brand social media posts that highlight the diverse neighborhoods and cultural offerings of Milwaukee.
• Managing and growing Visit Milwaukee's social media presence, increasing engagement, and accelerating organic follower growth across all channels.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing and communications department?
• How does this role contribute to the overall marketing and communications strategy for Visit Milwaukee?
• What are the most challenging aspects of this role, and how have previous social media managers approached them?
• What opportunities are there for professional growth and development within this role and the organization?
• How does Visit Milwaukee support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and engagement with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare questions to ask the interviewer about the role, the team, and the organization to demonstrate your interest and engagement.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.