📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: LayerZero Labs
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing social media presence for a fast-growing blockchain company
- Collaborating with cross-functional teams to create engaging content
- Liaising with ecosystem partners for launches and integrations
- Ensuring brand consistency across all public touchpoints
ASSUMPTION: This role requires strong communication skills, operational mindset, and familiarity with crypto launches and integrations.
📋 Key Responsibilities
✅ Draft and refine short-form copy for LayerZero’s social channels (Twitter/X, Farcaster, LinkedIn, TikTok)
✅ Coordinate with ecosystem partners for launches, integrations, and joint announcements
✅ Own task tracking in Linear to ensure timely delivery of social posts and launch materials
✅ Maintain consistent cadence of material provided by internal content creators and recycle announcement information
✅ Ensure partner-facing materials stay consistent with LayerZero’s brand voice and narrative strategy
ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1+ years experience in community, comms, ecosystem, or marketing roles in crypto or adjacent industries
Required Skills:
- Proven ability to write tight, engaging copy for social media
- Comfortable managing workflows in Linear, Notion, Monday, or similar project management tools
- Operationally minded with strong communication skills
- Familiarity with how crypto launches and integrations work
Preferred Skills:
- Experience with blockchain technology and cryptocurrencies
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, having a basic understanding of blockchain technology and cryptocurrencies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for similar roles in Vancouver)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous PTO and company holidays
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Vancouver. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LayerZero Labs operates in the blockchain and cryptocurrency industry, focusing on interoperability solutions.
Company Size: LayerZero Labs is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: LayerZero Labs was founded in 2021, making it a relatively new player in the blockchain space.
Company Description:
- LayerZero Labs is building an omnichain interoperability protocol called LayerZero
- The company aims to create a community of cross-chain developers building dApps that are no longer constrained by individual blockchain capabilities
- LayerZero Labs is funded by prominent investors, including a16z, Sequoia, PayPal, Binance Ventures, and Coinbase Ventures
Company Specialties:
- Blockchain interoperability
- Cross-chain development
- Cryptocurrency ecosystem management
Company Website: http://layerzero.network
ASSUMPTION: LayerZero Labs is a well-funded startup with a clear vision and strong backing from prominent investors in the blockchain industry.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in the blockchain industry.
Reporting Structure: The Social Media Manager will report directly to the Communications and Business Development team.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from the Vancouver office.
Growth Opportunities:
- Expanding responsibilities as the company grows
- Potential to work on high-impact projects and initiatives
- Opportunities to learn about blockchain technology and cryptocurrencies
ASSUMPTION: As a growing startup, LayerZero Labs offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: LayerZero Labs has an office in Vancouver, BC, but this role can be performed remotely.
Office Location(s): Vancouver, BC
Geographic Context:
- Vancouver is a multicultural city with a high quality of life
- The city has a thriving tech industry and is home to many blockchain and cryptocurrency companies
- Vancouver offers a mild climate, with both indoor and outdoor recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: While the role is remote-friendly, working from the Vancouver office may provide additional networking and collaboration opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Writing test or case study to evaluate copywriting abilities
- Final interview with the hiring manager and/or team members to discuss the role and answer questions
Key Assessment Areas:
- Communication skills and ability to write engaging copy
- Operational skills and ability to manage multiple projects
- Familiarity with crypto launches and integrations
- Cultural fit and alignment with LayerZero Labs' values
Application Tips:
- Tailor your resume and cover letter to highlight your copywriting skills and experience in crypto or adjacent industries
- Include examples of your social media content or campaigns to showcase your abilities
- Prepare questions about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Social Media, Copywriting, Community Management, Project Management, Crypto, Blockchain, Launch, Integration, Brand Consistency
ASSUMPTION: LayerZero Labs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Linear (project management)
- Notion or similar tools (for internal communication and documentation)
- Social media platforms (Twitter/X, Farcaster, LinkedIn, TikTok)
ASSUMPTION: Familiarity with these tools and platforms is beneficial but not strictly required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Transparency
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Strong focus on communication and operational excellence
Self-Assessment Questions:
- How do you ensure brand consistency across multiple platforms and touchpoints?
- Can you provide an example of a successful social media campaign you've managed?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: LayerZero Labs values candidates who can demonstrate strong communication skills, operational mindset, and alignment with the company's values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the rapidly evolving blockchain and cryptocurrency landscape
- Ensuring brand consistency across multiple platforms and touchpoints
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on social media management and content creation for a blockchain company
- Experience in the crypto industry is preferred but not strictly required, as training will be provided
- This role offers the opportunity to work on high-impact projects and initiatives in a growing startup environment
ASSUMPTION: While this role shares similarities with traditional social media manager positions, it is unique in its focus on the blockchain and cryptocurrency industry.
📝 Sample Projects
- Managing a social media campaign for a new blockchain product launch
- Creating engaging content for LayerZero Labs' social media channels to increase brand awareness
- Collaborating with ecosystem partners to create joint announcement materials
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- How does LayerZero Labs support the professional growth and development of its employees?
- Can you describe the team structure and dynamics for this role?
- How does LayerZero Labs ensure brand consistency across multiple platforms and touchpoints?
- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does LayerZero Labs approach work-life balance for its employees?
ASSUMPTION: These questions can help applicants better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your copywriting skills and experience in crypto or adjacent industries
- Prepare questions about the company, team, or role to demonstrate your interest and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
