Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: SteelHead Management

🔹 Location: Richmond, Virginia, United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to boost brand awareness and engagement
• Analyzing campaign performance and offering suggestions for improvement
• Collaborating with various teams to ensure brand consistency across platforms
• Managing the company's presence across multiple social media platforms

ASSUMPTION: This role requires a strong understanding of social media trends and tools, as well as excellent communication and analytical skills.

📋 Key Responsibilities

✅ Utilizing social media marketing tools to build and maintain the company's online presence

✅ Collaborating with on-site management teams to design and execute social media campaigns

✅ Engaging with customers and stakeholders via the company's social media profiles

✅ Analyzing the company's digital marketing strategy, identifying weaknesses, and recommending improvements

✅ Researching social media trends and updating management on relevant changes affecting marketing efforts

✅ Setting key performance indicators (KPIs) for campaigns and reporting on return on investment (ROI)

✅ Creating, editing, publishing, and sharing engaging content daily

✅ Monitoring SEO and web traffic metrics

✅ Managing the company's presence across various social media platforms

✅ Planning and creating content, collaborating with the on-site teams

✅ Managing content schedules using social media management tools on the Satisfacts Exchange Platform

✅ Creating, managing, and optimizing paid social media advertising campaigns

✅ Conducting market and competitor research to stay ahead of social media trends

✅ Contributing to the creative development of social media content and campaigns

✅ Managing the budget for social media initiatives to ensure spending stays within limits

✅ Monitoring and managing the company's reputation on social media, addressing negative reviews or comments promptly

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail to manage multiple platforms and campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management or a related role

Required Skills:

• Proven experience in social media marketing and content creation
• Strong understanding of engagement metrics and digital strategies
• Familiarity with social media tools and trends
• Excellent communication and analytical skills
• Ability to work collaboratively with various teams

Preferred Skills:

• Experience with the Satisfacts Exchange Platform
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the real estate industry may have an advantage in understanding the company's unique needs and target audience.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discounts on company services

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for campaign needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - SteelHead Management specializes in class-A assets in the Richmond, Tidewater, and DC markets.

Company Size: 51-200 employees - As a mid-sized company, SteelHead Management offers a balance between a close-knit team environment and opportunities for growth and advancement.

Founded: 2016 - SteelHead Management was founded in 2016 and has since grown to become a leading property management group in the region.

Company Description:

• SteelHead Management is a private, owner-managed, locally based property management group
• They are committed to success, with a results-oriented, no-drama work environment
• Their mission is to be a team-first organization that encourages innovation and collaboration

Company Specialties:

• Property management
• Class-A assets
• Real estate marketing

Company Website: http://steelheadmanagement.com

ASSUMPTION: SteelHead Management's focus on teamwork and innovation creates an environment where social media managers can thrive and make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with various teams, including on-site management, sales, and customer service.

Work Arrangement: On-site, full-time - This role requires a presence in the Richmond, Virginia office to collaborate effectively with the team and manage the company's social media presence.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or Director
• Expansion into other areas of the business, such as sales or property management
• Opportunities to lead and mentor junior team members as the company grows

ASSUMPTION: SteelHead Management's commitment to teamwork and innovation creates opportunities for social media managers to grow and develop their skills within the company.

🌍 Location & Work Environment

Office Type: Corporate office - The Richmond, Virginia office is a professional and collaborative environment where team members can work together to achieve their goals.

Office Location(s): 3810 W Broad St, 200, Richmond, Virginia 23230, US

Geographic Context:

• Richmond, Virginia is a vibrant and growing city with a strong real estate market
• The city offers a variety of cultural attractions, dining options, and outdoor activities
• Richmond is centrally located on the East Coast, making it an ideal base for managing social media campaigns targeting multiple regions

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for campaign needs) - This role requires a consistent work schedule to monitor social media channels and engage with followers during peak hours.

ASSUMPTION: The Richmond, Virginia office provides a collaborative and engaging work environment that supports the success of the Social Media Manager in their role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Director
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Social media marketing expertise
• Communication and analytical skills
• Collaboration and teamwork abilities
• Cultural fit with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing experience and skills
• Include specific examples of successful social media campaigns you have managed or contributed to
• Demonstrate your understanding of the real estate industry and SteelHead Management's unique needs

ATS Keywords: Social Media Marketing, Content Strategy, Engagement Metrics, Digital Campaigns, SEO, Trend Analysis, Community Management, Collaboration, Content Creation, Performance Metrics, Brand Awareness, Customer Engagement, Reputation Management, Market Research, Paid Advertising, Budget Management

ASSUMPTION: SteelHead Management's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Satisfacts Exchange Platform
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• SEO tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The Social Media Manager should be comfortable using a variety of tools and platforms to manage social media campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Team-first approach
• Relentless pursuit of excellence
• Excellent communication and collaboration
• Results-oriented, no-drama work environment

Work Style:

• Collaborative and team-focused
• Results-driven and goal-oriented
• Adaptable and open to new ideas
• Strong communication and analytical skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-focused environment?
• Are you results-driven and goal-oriented, with a strong work ethic?
• Are you comfortable using a variety of tools and platforms to manage social media campaigns?
• Do you have strong communication and analytical skills, with a proven track record in social media marketing?

ASSUMPTION: Candidates who align with SteelHead Management's values and work style will be the best fit for the Social Media Manager role and the company as a whole.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing the needs of various teams and stakeholders
• Maintaining a consistent brand voice and message across platforms

ASSUMPTION: The Social Media Manager should be organized, adaptable, and able to multitask effectively to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position requires a strong understanding of the real estate industry and its unique marketing needs
• This role offers opportunities for growth and advancement within a mid-sized company, providing a balance between a close-knit team environment and opportunities for professional development
• Compared to other social media manager roles, this position may require more collaboration with various teams and stakeholders, as well as a stronger focus on brand consistency

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and skills when comparing it to other social media manager positions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new property listing, including creating engaging content, managing paid advertising, and analyzing performance metrics
• Conducting market research to identify trends and opportunities in the real estate industry and incorporating findings into the company's social media strategy
• Managing the company's reputation on social media, including responding to customer reviews and addressing negative comments promptly and professionally

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in the Social Media Manager role at SteelHead Management.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does SteelHead Management support the professional development and growth of its social media team members?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does SteelHead Management measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media marketing experience and skills, with a focus on the real estate industry and SteelHead Management's unique needs
• Prepare examples of successful social media campaigns you have managed or contributed to, demonstrating your ability to create engaging content, manage paid advertising, and analyze performance metrics
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.