Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Admirals Group

🔹 Location: Bulgaria (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Bulgaria)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global social media strategy across multiple platforms
• Collaborating with designers to create engaging, on-brand content
• Staying updated on trends and applying them in real-time to enhance brand exposure
• Working with AI platforms to boost content creation and efficiency

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to manage multiple social media platforms and collaborate effectively with designers and other teams.

📋 Key Responsibilities

✅ Own and execute global social media strategy for multiple platforms (Meta, TikTok, Twitter, LinkedIn)

✅ Collaborate with designers to bring content to life and create high-impact posts using tools like Canva, Capcut, and others

✅ Edit short-form videos for TikTok, Reels, Shorts, and other platforms

✅ Work with AI platforms to boost content creation, improve efficiency, and maintain a consistent brand voice

✅ Write engaging, on-brand English copy for various platforms and audiences

✅ Stay on top of trends and apply them in real-time to enhance brand exposure and engagement

✅ Work on a worldwide brand with more than 10 active markets, ensuring consistent messaging and localization where necessary

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in social media management and digital content creation

Required Skills:

• Proven experience in social media management and digital content creation
• Strong passion for innovation and trend spotting
• Excellent communication and writing skills in English
• Strong copywriting and content planning skills
• Familiarity with design tools like Canva, CapCut, or similar
• Proactive mindset towards AI tools and their integration into content creation processes

Preferred Skills:

• Experience working with global brands
• Fluency in additional languages
• Knowledge of the financial services industry

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving engagement and growth through social media campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level Social Media Manager in Bulgaria is between 35,000 BGN and 50,000 BGN per year (approximately 18,000 EUR to 25,500 EUR). This range takes into account the candidate's experience, skills, and the company's size and industry.

Benefits:

• Remote work opportunities
• Competitive salary and benefits package
• Chance to work for a global, growing FinTech company
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week) with flexible hours to accommodate different time zones and workloads

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically FinTech

Company Size: Medium (201-500 employees)

Founded: 2001 (as Admirals Markets, rebranded as Admirals Group in 2025)

Company Description:

• Admirals is a global growing FinTech company from Estonia
• Started as a Neobroker and evolved into a financial ecosystem offering personal financial management services
• Known for quality and innovation, with a strong focus on market segmentation and customer needs

Company Specialties:

• Forex consultation, analytics, and trading
• CFD trading and investing
• Personal Visa cards and money transfers
• Social trading and other financial services

Company Website: admirals.group

ASSUMPTION: Admirals Group is a well-established company with a strong reputation in the FinTech industry, offering a range of financial services and products to meet personal financial management needs.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with potential collaboration with designers, content creators, and other marketing team members

Work Arrangement: Remote (Bulgaria) with potential for hybrid or on-site work in the future

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion into other areas of the business, such as product management or customer success
• International relocation opportunities as the company continues to grow and expand

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop skills, take on more responsibility, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (with potential for hybrid or on-site work in the future)

Office Location(s): Bulgaria (with potential for international relocation)

Geographic Context:

• Bulgaria offers a competitive cost of living and a growing tech industry
• The remote work arrangement allows for flexibility and work-life balance
• The company's global presence provides opportunities for international collaboration and exposure

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and workloads

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the company's global presence offers opportunities for international collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study (e.g., creating a social media campaign plan)
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Creativity and innovation in social media strategy
• Strong communication and writing skills
• Familiarity with design tools and AI platforms
• Understanding of the financial services industry and relevant trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of the financial services industry and relevant trends
• Provide examples of successful social media campaigns you've managed or contributed to
• Demonstrate your ability to work with designers and other team members to create engaging content

ATS Keywords: Social Media Management, Digital Content Creation, Trend Spotting, Copywriting, Content Planning, Video Editing, AI Tools, Canva, CapCut, Financial Services, FinTech, Remote Work

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creativity, innovation, and relevant experience in social media management and digital content creation.

🛠️ Tools & Technologies

• Social media platforms: Meta, TikTok, Twitter, LinkedIn
• Design tools: Canva, CapCut, or similar
• AI platforms: Various AI tools for content creation, optimization, and analysis
• Project management tools: Asana, Trello, or similar (depending on the company's preferred tools)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Dynamic and fast-paced environment
• Strong focus on creativity and innovation
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy the challenge of staying ahead of the latest trends?
• Are you comfortable working with designers and other team members to create engaging content?
• Do you have a strong passion for innovation and a proactive mindset towards AI tools?

ASSUMPTION: Candidates who are highly creative, adaptable, and comfortable working in a dynamic, collaborative environment will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and ensuring consistent branding across all channels
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the demands of a global brand with the need for localization and cultural relevance
• Potential time zone differences and communication challenges when working with remote teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication with team members and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager position in other industries, but with a focus on the financial services sector and the unique challenges and opportunities it presents
• Compared to other Social Media Manager roles, this position offers the opportunity to work for a global, growing FinTech company with a strong reputation in the industry
• Career progression may involve moving into a senior role within the marketing department or expanding into other areas of the business, such as product management or customer success

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries, with a strong focus on innovation, creativity, and adaptability.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new financial product or service
• Creating engaging, on-brand content for multiple platforms to celebrate a company milestone or anniversary
• Collaborating with designers to create a series of short-form videos showcasing the benefits of a specific financial service or product

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Social Media Manager in this role, with a focus on creativity, innovation, and effective communication.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach collaboration and communication between remote team members?
• What are the most challenging aspects of working in a global, growing FinTech company, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader industry, while also providing valuable insights into the company's culture and approach to employee development and support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Admirals Group's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous social media campaigns and content creation work
• Follow up with the hiring manager or HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.